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- Tasks: Lead brand strategy and creative vision for a dynamic online retailer.
- Company: Exciting fashion brand focused on innovation and community engagement.
- Benefits: Excellent salary, creative freedom, and opportunities for professional growth.
- Why this job: Shape the future of fashion and connect with a vibrant audience.
- Qualifications: 5+ years in brand marketing, strong leadership, and creative storytelling skills.
- Other info: Fast-paced environment with a focus on cultural innovation and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Location: Manchester
Type: Permanent
Industry: Footwear
The Company:
We currently have a fantastic fashion opportunity for a creative strategist to work as a Head of Brand for an online retailer. As Head of Brand, you’ll shape and execute the brand’s creative vision across every channel, from campaigns and collections to the everyday details that define how the brand feels to the world. You’re a strategic and hands-on thinker who knows how to turn ideas into culture. You balance instinct with insight, creativity with commercial impact.
You bring clarity and energy to everything you touch, guiding the creative team to deliver work that cuts through noise, connects with the audience, and pushes the brand identity forward.
You will be responsible for:
- Brand Vision & Strategy: Build and maintain a long-term (12-month+) creative and brand strategy roadmap alongside the Creative Director, keeping the brand world moving forward with intent and cohesion.
- Measure brand health: Define and track key metrics such as awareness, sentiment, and engagement, translating insight into creative and strategic action.
- Shape the future: Drive innovation in marketing, content, and storytelling formats, exploring new creative mediums and collaborations.
- Campaigns & Creative Direction: Lead the go-to-market strategy for all drops.
- Oversee the visual and tonal direction: For all organic and earned channels, including social, influencer, PR, and events, ensuring each piece of content carries the brand signature energy.
- Partner with the Creative Team: Develop high-impact visuals, films, graphics, and ideas that drive emotion, spark conversation, and connect with the community of customers.
- Operations & Process: Oversee planning, scheduling, and workflow across creative projects to ensure timely delivery, high standards, and consistent creative excellence.
- Manage the brand budget.
- Lead weekly stakeholder meetings: Align teams on plans, launches, and priorities.
- Drive collaboration: Across Brand, E-com, Marketing, Graphics, and Customer Service to ensure the brand strategy is understood and lived across the business.
- People & Culture: Line manage the Junior Brand & Marketing Manager and wider creative team, providing clarity, structure, and room for growth.
- Partnerships & Insight: Manage relationships with photographers, videographers, editors, agencies, and freelancers — selecting the right collaborators and ensuring output meets brand creative standards.
- Cultural Innovation: Keep the brand’s creative world evolving — test new ideas, experiment across mediums, and build cultural moments that challenge convention.
Who you are:
- Experienced in leading cross-channel brand campaigns within a fashion, lifestyle, or youth-culture brand.
- Obsessed with creative storytelling, community, and emerging culture.
- Comfortable working in high-tempo environments with a strong sense of autonomy, ownership, and team leadership.
- A natural communicator, someone who can rally teams around a vision and turn ideas into motion.
- Growth-oriented attitude, and an out-of-the-box thinker.
- 5+ years of experience in content/marketing + previous head of brand or similar experience.
- Have examples of previous successes.
- Fluency across social-first content.
- A natural collaborator, balancing creative chaos with commercial clarity.
Head of Brand (TGN5375) – Excellent Salary DOE employer: Tagged Resources
Contact Detail:
Tagged Resources Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand (TGN5375) – Excellent Salary DOE
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers, bring along a portfolio that showcases your best work. Make sure it reflects your unique style and how you can elevate their brand.
✨Tip Number 3
Be prepared to discuss your vision! As a Head of Brand, you'll need to articulate your ideas clearly. Think about how you would approach their brand strategy and be ready to share your thoughts during interviews.
✨Tip Number 4
Apply through our website! We make it super easy for you to submit your application directly. Plus, it shows you're genuinely interested in the role and the company. Don't miss out on this opportunity!
We think you need these skills to ace Head of Brand (TGN5375) – Excellent Salary DOE
Some tips for your application 🫡
Show Your Creative Side: When you're applying for the Head of Brand role, let your creativity shine through in your written application. Use engaging language and showcase your unique style to reflect how you would approach brand storytelling.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in leading brand campaigns, especially in fashion or lifestyle sectors. We want to see how your background aligns with our vision and strategy!
Quantify Your Successes: Don’t just tell us about your achievements; show us! Include specific metrics or examples that demonstrate your impact on brand awareness, engagement, or any innovative campaigns you've led. Numbers speak volumes!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Let’s get started!
How to prepare for a job interview at Tagged Resources
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand identity. Understand their past campaigns, current market position, and future aspirations. This will not only show your genuine interest but also help you articulate how your vision aligns with theirs.
✨Showcase Your Creative Strategy
Prepare to discuss specific examples of how you've shaped brand strategies in the past. Bring along a portfolio or case studies that highlight your creative storytelling and successful campaigns. Be ready to explain the thought process behind your decisions and the impact they had.
✨Engage with Their Culture
Familiarise yourself with the company culture and values. During the interview, reference how your personal values align with theirs. This demonstrates that you're not just a fit for the role, but also for the team and the overall brand ethos.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the brand's challenges and opportunities. Inquire about their future campaigns, how they measure brand health, or their approach to innovation. This shows you're proactive and genuinely interested in contributing to their success.
