At a Glance
- Tasks: Lead integrated brand campaigns from strategy to launch, shaping compelling narratives.
- Company: Dynamic and growing brand in the beauty or fashion sector.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative culture with excellent project management opportunities.
- Why this job: Be the storytelling hub that drives impactful brand moments across multiple channels.
- Qualifications: Experience in brand campaigns, strong storytelling skills, and a keen eye for detail.
The predicted salary is between 51750 - 63250 £ per year.
Dynamic and growing brand are looking for a Senior Brand Executive to own integrated brand campaigns end‑to‑end — from strategy and briefing through to launch, reporting, and optimisation. You'll act as the central brand hub, pulling plans across Marketing, Digital, Ecommerce, NPD, Partnerships, Influencer, Organic Social, and Creative to drive always‑on brand moments and measurable impact. At its core, this is a storytelling role: you'll shape narratives, measure what resonates, and use insights to inform what comes.
- Integrated brand campaigns, from strategy through to launch
- The brand hub — coordinating projects and campaigns across teams
- The always‑on brand content calendar and playbook
- Creative briefs and campaign toolkits
- Campaign reporting and impact analysis
Key Responsibilities
- Lead end‑to‑end delivery of integrated brand campaigns, acting as the go‑to brand hub for every project and launch
- Build cross‑functional plans with Ecommerce, NPD, and Senior Management to drive always‑on brand moments across channels
- Write sharp creative briefs and partner with Creative to develop concepts that build awareness while protecting brand identity and tone of voice
- Develop and maintain an always‑on playbook of brand stories, populating the brand content calendar and briefing assets across video, graphics, and paid digital
- Present regularly to Digital, Ecommerce, NPD, and Senior Leadership to introduce campaigns, track progress, and report results
- Produce organised campaign toolkits and decks that bring assets, timelines, and channel plans together for wider team use
- Submit detailed briefs for specific asset needs and track progress with Creative to hit deadlines without compromising quality
- Proofread visual assets and copy — including video scripts, stills, and headlines — to ensure consistent tone of voice across every touchpoint
- Collaborate closely with Partnerships, Influencer Marketing, Organic Social, and Creative to bring brand moments to life as a professional storytelling
- Analyse campaign results and translate data into short‑and long‑term strategic recommendations
- Work with Ecommerce on how brand activations and launches land on‑site, including Shopify product and landing pages
About You
- Beauty or Fashion background
- Proven track record owning integrated brand campaigns end‑to‑end, from strategy through to launch
- A natural storyteller who can consistently bring brand moments to life across channels
- Confident presenting plans and results to cross‑functional teams and senior stakeholders
- Sharp eye for detail — comfortable proofreading copy and visual assets to protect tone of voice
- Proactive and agency‑savvy — confident working directly with external agencies to support events and campaigns
- Collaborative by default — used to working closely with Ecommerce, NPD, Partnerships, Influencer, Social, and Creative
- Comfortable working inside Shopify (product pages, collections, landing pages, basic merchandising)
- Experience delivering multiple product launches in a fast‑paced environment
- Excellent organisation and project management skills, with the ability to juggle multiple workstreams and deadlines
Beneficial
- Experience with influencer/creator campaigns and partnership activations
- Familiarity with performance reporting tools and turning data into clear narratives
- Background in D2C beauty, lashes, or adjacent categories
Senior Brand Executive in Ringway employer: Tagged Resources Ltd
Tagged Resources Ltd is an exceptional employer located in the heart of Leicester, offering a dynamic work environment that fosters innovation and collaboration. With a strong commitment to employee development, we provide ample growth opportunities and a supportive culture that values teamwork and creativity. Join us to be part of a forward-thinking company where your skills in knitwear programming and machine maintenance will be recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Executive in Ringway
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tagged Resources Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tagged Resources Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tagged Resources Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tagged Resources Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Executive in Ringway
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tagged Resources Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tagged Resources Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tagged Resources Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tagged Resources Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tagged Resources Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tagged Resources Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
