At a Glance
- Tasks: Lead and execute exciting CRM campaigns across email, SMS, and direct mail.
- Company: Join a dynamic team at a fast-paced company focused on customer engagement.
- Benefits: Enjoy 33 days holiday, profit share bonuses, and generous discounts.
- Other info: Great career growth opportunities and a supportive work environment.
- Why this job: Make a real impact by shaping how the brand connects with customers.
- Qualifications: Experience in CRM or email marketing with strong analytical skills.
The predicted salary is between 40000 - 50000 € per year.
We’re looking for a highly organised, data-driven and commercially minded Lead CRM & Email Coordinator to join a fast-paced, dynamic CRM team. This is a key role where you’ll take ownership of CRM campaign delivery, helping shape how the brand connects with its customers. You’ll drive engagement, acquisition and retention through targeted, insight-led campaigns across email, SMS and direct mail — creating meaningful touchpoints throughout the entire customer journey.
Key Responsibilities
- Plan, manage and deliver multi-channel CRM campaigns, including BAU activity, lifecycle journeys and strategic initiatives
- Coordinate campaign execution end-to-end, from briefing and timelines through to approvals and deployment
- Analyse campaign performance and translate data into actionable insights to optimise future activity
- Develop audience segmentation strategies to ensure campaigns are relevant, personalised and effective
- Drive database growth across online and offline channels, while supporting retention and reducing churn
- Ensure all communications follow best practice for deliverability, compliance and customer experience
- Collaborate with cross-functional teams to align CRM activity with wider business objectives
- Manage budgets, track spend and identify efficiencies to maximise ROI
- Stay up to date with CRM trends, tools and emerging technologies
Experience & Skills
- Proven experience in a CRM or email marketing role
- Strong track record of planning, executing and optimising campaigns across email, SMS and direct mail
- Commercially aware with a data-led, analytical mindset
- Advanced Excel skills, including data manipulation and reporting
- Highly organised, with the ability to manage multiple projects and deadlines
- Strong attention to detail and excellent communication skills
- Confident working independently in a fast-paced environment
- Experience using ESP platforms such as Bloomreach (or similar)
- Familiarity with Google Analytics or equivalent tool
Benefits
- Office profit share bonus
- 33 days’ holiday including bank holidays
- Plus, an extra paid day off for your birthday
- Holiday entitlement grows further every five years, recognising your long service
- Generous colleague discounts, including for family and friends
- Wellbeing support and employee & family counselling
- Contributory pension and life assurance
- Enhanced maternity and paternity packages, plus a return-to-work bonus
- Charity initiatives to help you support causes close to your heart
Lead CRM Email Coordinator in Manchester employer: Tagged Resources Ltd
Join a vibrant and innovative team as a Lead CRM Email Coordinator, where your expertise will directly influence customer engagement and brand loyalty. With a strong focus on employee wellbeing, generous holiday allowances, and opportunities for professional growth, this role offers a rewarding environment in which to thrive. Located in a dynamic setting, you'll benefit from a collaborative culture that values creativity and data-driven insights, ensuring your contributions are recognised and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Lead CRM Email Coordinator in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Show us that you understand their brand and how you can contribute to their goals. Tailor your answers to reflect their values and needs.
✨Tip Number 3
Don’t just wait for job alerts! Actively apply through our website and follow up with a friendly email. This shows your enthusiasm and helps keep you on their radar.
✨Tip Number 4
Stay updated on CRM trends and tools. Share your insights during interviews to demonstrate your passion and knowledge. It’ll set you apart from other candidates and show us you’re ready to hit the ground running!
We think you need these skills to ace Lead CRM Email Coordinator in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your CRM and email marketing experience, and don’t forget to showcase your data-driven mindset!
Craft a Compelling Cover Letter:Use your cover letter to tell us why you’re the perfect fit for the Lead CRM Email Coordinator role. Share specific examples of past campaigns you've managed and how they drove engagement or retention.
Show Off Your Analytical Skills:Since we’re looking for someone with a data-led approach, include any relevant metrics or insights from previous campaigns in your application. This will help us see your analytical prowess right from the start!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Tagged Resources Ltd
✨Know Your CRM Inside Out
Before the interview, make sure you brush up on your knowledge of CRM systems and email marketing strategies. Familiarise yourself with the latest trends and tools in the industry, especially those mentioned in the job description like Bloomreach and Google Analytics. This will show that you're not just a candidate, but someone who is genuinely passionate about the field.
✨Showcase Your Campaign Successes
Prepare to discuss specific campaigns you've managed in the past. Highlight your role in planning, executing, and optimising these campaigns. Use data to back up your successes—talk about engagement rates, acquisition numbers, or retention improvements. This will demonstrate your analytical mindset and commercial awareness.
✨Be Ready to Discuss Audience Segmentation
Since audience segmentation is key for this role, think about how you've approached this in previous positions. Be prepared to share examples of how you've tailored campaigns to different customer segments and the impact it had on campaign performance. This will show your ability to create relevant and personalised communications.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about the team dynamics, the tools they use, or how they measure campaign success. This not only shows your interest in the role but also helps you gauge if the company culture aligns with your values and work style.
