At a Glance
- Tasks: Lead creative direction and craft engaging content for high-priority campaigns.
- Company: Dynamic agency focused on innovative communication strategies.
- Benefits: Opportunity to grow, learn, and collaborate with diverse experts.
- Other info: Join a team that values creativity and embraces change.
- Why this job: Make your mark in a role that champions fresh thinking and adaptability.
- Qualifications: Proven experience in senior copywriting and digital content creation.
Senior Copywriter
3 Month FTC
What we’re looking for We need outstanding specialists in digital design, copy writing and content production, who have a high level of expertise and will put audiences at the heart of everything they do. We're seeking innovative minds and creative talents to help craft our evolving vision. This is a unique opportunity to grow, learn and share your talent with a team of diverse experts with passion and a genuine curiosity to innovate client comms. Most importantly, we want people who care about delivering outstanding communication for the public
We value colleagues who embrace change, think outside the box, and thrive in a dynamic environment where responsibilities evolve with our ambitions. We welcome applications from the widest range of people of different backgrounds, cultures and experiences. If you're passionate about making your mark and flourishing in an atmosphere that champions fresh thinking and adaptability, we want to hear from you.
The role
As a Senior Copywriter (SEO), you will be the editorial guardian of campaign output. You will not just write; you will define the narrative voice for major client priorities.
At this grade, you are expected to operate with significant autonomy. You will take complex, often sensitive policy detail and translate it into engaging, human-centric content without losing nuance. You will act as a lead creative, shaping concepts for campaigns and advising senior stakeholders on how to deliver their message effectively to a digital audience.
Responsibilities & Duties
• Strategic Editorial Lead: Take ownership of the \"pen\" for high-priority campaigns. You will move beyond simple drafting to shaping the creative direction and narrative arc of our \"always-on\" content.
• Advanced Scriptwriting: Lead the conceptualization and scripting for high-production value video content (Reels, TikTok, YouTube). You will craft scripts that balance the \"hook\" required for algorithmic success with the gravitas required for client messaging.
• Stakeholder Consultancy: Act as a trusted advisor to policy officials and Private Offices. You will attend briefings and confidently challenge jargon, advocating for language that lands with the public while maintaining policy accuracy.
• Quality Assurance & Standards: Set the benchmark for copy within the unit. You will review and refine the work of junior writers or external agencies, ensuring a consistent, \"native\" tone of voice across all channels
• Interview Strategy: Develop comprehensive briefing packs and interview questions for the public, creators and senior figures. You will design these prompts to elicit authentic, soundbite-ready answers that work for social cuts.
• Presentations & Internal Comms: Translate complex data and strategy into compelling decks and speeches for client leadership to present to the Cabinet Office and wider client
• Travel to London for team/client/stakeholder meetings and presentations will be required on a regular and ad-hoc basis Experience /
Ability Essential
• Proven Track Record: Significant experience in a senior copywriting or editorial role within a digital-first environment (newsroom, agency, or high-profile brand).
• Format Expertise: Deep understanding of how copy mechanics change per platform— knowing why a script works for TikTok but not for LinkedIn, and the ability to pivot between them effortlessly.
• Handling Complexity: Demonstrated ability to simplify dense, technical, or bureaucratic information into clear, compelling, and accessible language under tight deadlines.
• Strategic Thinking: Experience not just in writing, but in asking what we should be writing and why, ensuring content aligns with broader strategic goals (rebuilding trust).
• Experience managing or mentoring junior creatives.
• Experience managing external resource / agency support.
Technical We need a writer who is fluent in the tools of modern digital production.
• Presentation Suites: Advanced skills in Google Slides and PowerPoint. You must be able to structure narratives visually, not just in text, for high-stakes internal presentations.
• SEO & Discovery: Understanding of Social SEO (how users search within TikTok/Instagram/YouTube) and keyword integration to ensure content reaches the widest possible audience.
• Collaboration Platforms: High proficiency in Google Workspace (Docs, Sheets) and GoogleMeets for real-time collaborative editing and version control in a fast-paced newsroom environment.
• Channel knowledge: Experience and understanding of what works best for different channels from TikTok and Snap, to Reddit and Behaviours
• Communicating and Influencing: You communicate with authority and clarity. You can influence stakeholders to take a bold approach to copy, explaining the rationale behind your creative choices.
• Delivering at Pace: You maintain high performance and accuracy in a fast-moving, reactive campaign/communications environment.
• Seeing the Big Picture: You understand how your individual pieces of content contribute to the wider client goal of rebuilding public trust and aligning with client priorities.
• Changing and improving: You work with others to identify areas for improvement and simplify processes to use fewer resources, using technology where possible to increase efficiency.
Senior Copywriter in Slough employer: TAG
TAG is an exceptional employer that fosters a collaborative and ambitious work culture, making it an ideal place for professionals in the travel management sector. Located in London, employees benefit from a flexible work environment, competitive salaries, comprehensive health plans, and ample opportunities for career development, ensuring that every team member can thrive and succeed in their role. With a focus on teamwork and a genuine attitude towards service, TAG stands out as a rewarding workplace for those looking to make a meaningful impact in corporate travel.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Copywriter in Slough
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at TAG from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at TAG specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at TAG
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at TAG, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show TAG you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure TAG that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for TAG, so think on your feet and don't hesitate to showcase your creativity!
