At a Glance
- Tasks: Craft compelling narratives and innovative concepts for social-first campaigns.
- Company: Join a dynamic team that values creativity and fresh thinking.
- Benefits: Collaborative environment with opportunities for growth and learning.
- Other info: Embrace change and thrive in a fast-paced, creative atmosphere.
- Why this job: Make your mark by turning complex ideas into engaging stories.
- Qualifications: Strong portfolio in social-first campaigns and excellent storytelling skills.
Senior Concept Copywriter (SEO)
What we’re looking for We need outstanding specialists in digital design, copy writing and content production, who have a high level of expertise and will put audiences at the heart of everything they do. We're seeking innovative minds and creative talents to help craft our evolving vision. This is a unique opportunity to grow, learn and share your talent with a team of diverse experts with passion and a genuine curiosity to innovate Client comms. Most importantly, we want people who care about delivering outstanding communication for the public.
We value colleagues who embrace change, think outside the box, and thrive in a dynamic environment where responsibilities evolve with our ambitions. We welcome applications from the widest range of people of different backgrounds, cultures and experiences. If you're passionate about making your mark and flourishing in an atmosphere that champions fresh thinking and adaptability, we want to hear from you.
The role
As a Senior Concept Copywriter (SEO), you will be the narrative voice of the creative engine. You will work within a \"Concept Team,\" partnered with an Art Director, to generate the big ideas that drive our campaigns.
We are welcoming applications from individual Copywriters looking for a new partner, or established creative teams (Copywriter + Art Director) who wish to join together.
In this role, you will move beyond standard drafting. You are here to ideate. You will turn complex client priorities into human stories, writing scripts that hook attention in the first three seconds and headlines that stop the scroll. You will work across paid social, creator briefs, and integrated campaigns.
Responsibilities & Duties
• Conceptual Ideation: Work alongside your Art Director partner to brainstorm and develop \"big ideas\" for social-first campaigns. You will turn briefs into creative concepts, focusing on the narrative arc and the \"hook.\"
• Scriptwriting & Storytelling: Write compelling scripts for video content (Shorts, Reels, TikToks, Long-form). You understand pacing, tone, and how to write for the spoken word, ensuring the message lands without sounding like a press release.
• Social-First Copy: Craft \"native\" copy for all platforms. You know how to write a LinkedIn post that sparks debate, an Instagram caption that drives engagement, and a TikTok text overlay that adds context.
• Creative Presentation: articulate the narrative journey in pitch decks. You will write the \"manifesto\" or the \"script\" that sells a brave creative concept to senior stakeholders, helping them visualize the story.
• Tone of Voice: Act as a guardian of the our tone of voice—authentic, accessible, and transparent. You will strip away jargon and ensure every word rebuilds trust with the audience
• Production Oversight: Collaborate with editors and producers during the edit, ensuring the voiceover, subtitles, and pacing match your original script and vision.
• Travel to London for team/client/stakeholder meetings and presentations will be required on a regular and ad-hoc basis Experience / Ability Essential
Portfolio: A strong portfolio of social-first campaigns and scripts. We want to see how you use words to solve problems—show us your hooks, your headlines, and your scripts.
• Conceptual Thinking: Experience working in a creative team (or as a solo creative) generating concepts for integrated or social campaigns. You don't just write; you invent.
• Tonal Agility: The ability to switch voices instantly—from empathetic and serious (crisis comms/policy) to witty and engaging (trends/educational).
• Platform Fluency: You speak the language of the internet. You understand meme culture, slang (and when not to use it), and how to make client messaging feel human.
• Experience managing or mentoring junior team members.
Desirable
• Experience working in a formal \"creative pair\" (AD/CW).
• Background in advertising, social agencies, or digital newsrooms
• Experience in writing for creators or influencers
Technical
We need a writer who understands the mechanics of digital attention.
• Scripting & formatting: High proficiency in Google Docs and Word for creating industry standard AV scripts (two-column format).
• Presentation Writing: Advanced skills in Google Slides and PowerPoint. You must be able to write punchy, persuasive deck copy that sells an idea instantly.
• Platform Mechanics: Deep understanding of character limits, hashtag strategies, and \"searchable\" copy (Social SEO) for TikTok, YouTube, and Instagram.
• Collaboration Platforms: Proficiency in Google Workspace and Slack/Teams for real-time co-writing and rapid iteration.
• Channel Knowledge: You know the difference between a \"hook,\" a \"cta\" and a \"payoff,\" and you know exactly where to place them in a 60-second video vs. a 15-second ad.
Behaviours
• Communicating and Influencing: You can sell a story to senior leaders/stakeholders with confidence. You can explain with authority the why behind a headline or a script choice to non-creative stakeholders.
• Delivering at Pace: You can churn out high-quality scripts and reactive copy rapidly to meet the demands of a fast paced campaign/communication environment or breaking news cycle taking a lead on how to improve ideas and workflow
• Seeing the Big Picture: You ensure that even a 15-second video script aligns with the broader strategic goal of rebuilding public trust.
Senior Concept Copywriter (SEO in Slough employer: TAG
TAG is an exceptional employer that fosters a collaborative and ambitious work culture, making it an ideal place for professionals in the travel management sector. Located in London, employees benefit from a flexible work environment, competitive salaries, comprehensive health plans, and ample opportunities for career development, ensuring that every team member can thrive and succeed in their role. With a focus on teamwork and a genuine attitude towards service, TAG stands out as a rewarding workplace for those looking to make a meaningful impact in corporate travel.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Concept Copywriter (SEO in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TAG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TAG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TAG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TAG. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TAG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TAG:Show us that you’ve done your homework! In your application, briefly mention what you admire about TAG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TAG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TAG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TAG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
