Marketing Content Writer - Hybrid in London

We need outstanding specialists in digital design, copy writing and content production, who have a high level of expertise and will put audiences at the heart of everything they do. We're seeking innovative minds and creative talents to help craft our evolving vision. This is a unique opportunity to grow, learn and share your talent with a team of diverse experts with passion and a genuine curiosity to innovate client communications. If you're passionate about making your mark and flourishing in an atmosphere that champions fresh thinking and adaptability, we want to hear from you.

As a Senior Copywriter (SEO), you will be the editorial guardian of campaign output. You will take complex, often sensitive policy detail and translate it into engaging, human-centric content without losing nuance. You will act as a lead creative, shaping concepts for campaigns and advising senior stakeholders on how to deliver their message effectively to a digital audience.

You will move beyond simple drafting to shaping the creative direction and narrative arc of our 'always-on' content.

• Advanced Scriptwriting: Lead the conceptualization and scripting for high-production value video content (Reels, TikTok, YouTube).
• Stakeholder Consultancy: Act as a trusted advisor to policy officials and Private Offices. You will attend briefings and confidently challenge jargon, advocating for language that lands with the public while maintaining policy accuracy.
• Quality Assurance & Standards: Set the benchmark for copy within the unit. Translate complex data and strategy into compelling decks and speeches for client leadership to present to the Cabinet Office and wider client.

Travel to London for team/client/stakeholder meetings and presentations will be required on a regular and ad-hoc basis.

Experience:

• Proven Track Record: Significant experience in a senior copywriting or editorial role within a digital-first environment (newsroom, agency, or high-profile brand).
• Demonstrated ability to simplify dense, technical, or bureaucratic information into clear, compelling, and accessible language under tight deadlines.
• Experience not just in writing, but in asking what we should be writing and why, ensuring content aligns with broader strategic goals (rebuilding trust).
• Experience managing or mentoring junior creatives.

Technical:

• SEO & Discovery: Understanding of Social SEO (how users search within TikTok/Instagram/YouTube) and keyword integration to ensure content reaches the widest possible audience.
• Collaboration Platforms: High proficiency in Google Workspace (Docs, Sheets) and GoogleMeets for real-time collaborative editing and version control in a fast-paced newsroom environment.

You can influence stakeholders to take a bold approach to copy, explaining the rationale behind your creative choices. You maintain high performance and accuracy in a fast-moving, reactive campaign/communications environment. You understand how your individual pieces of content contribute to the wider client goal of rebuilding public trust and aligning with client priorities.