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- Tasks: Craft engaging copy across web, social, and retail channels to enhance brand messaging.
- Company: Join a dynamic team focused on innovative brand experiences.
- Benefits: Flexible working hours, creative environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and clarity.
- Why this job: Make your mark by shaping how brands connect with their audience.
- Qualifications: Experience in digital copywriting and a knack for strategic thinking.
The predicted salary is between 30000 - 40000 £ per year.
We’re looking for an integrated copywriter who can bring clarity and consistency to how a brand shows up across every touchpoint. This is a more functional, all-round role — ideal for someone who’s as comfortable structuring website content and shaping shopper journeys as they are writing sharp, on-brand copy. You’ll think beyond single outputs, understanding how messaging connects across web, retail and campaigns. Organised, detail-focused and strategically minded, you know how to make content work harder — guiding users, supporting conversion and strengthening the overall brand experience.
Responsibilities
- Write clear, consistent copy across multiple channels – social, web, e-commerce and shopper touchpoints.
- Structure and shape website & email content, with a strong understanding of user journeys and navigation.
- Translate brand and product messaging into accessible, easy-to-understand copy.
- As well as functional copywriting, craft copy with creative conceptual thinking in mind.
- Support campaign rollouts across multiple channels, ensuring consistency from concept to execution.
- Work closely with designers, UX and strategy teams to create seamless, joined-up experiences.
- Apply the brand’s tone of voice consistently across all outputs.
- Balance creative thinking with clarity and function — knowing when to push and when to simplify.
- Adapt copy for different formats and platforms, from product pages to in-store messaging.
- Fast, responsive and comfortable working to tight timelines.
What We’re Looking For
- Experience in integrated, digital or e-commerce copywriting.
- Strong understanding of web content and shopper behaviour.
- Clear, confident writing style with great attention to detail.
- Ability to think strategically as well as execute at pace.
- Comfortable working across multiple channels and formats.
- Collaborative mindset and experience working with cross-functional teams.
- Background in retail, lifestyle, fashion or beauty is a plus.
If you’re someone who can bring structure to content, clarity to messaging and consistency across every touchpoint, we’d love to hear from you.
Integrated Copywriter in City of London employer: Tag
Contact Detail:
Tag Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Integrated Copywriter in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work. When you get the chance to chat with potential employers, be ready to discuss how your projects align with their brand's tone and messaging.
✨Tip Number 3
Prepare for interviews by researching the company’s brand voice and recent campaigns. Think about how you can contribute to their messaging strategy and be ready to share your ideas on how to enhance their content across channels.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Integrated Copywriter in City of London
Some tips for your application 🫡
Show Your Versatility: As an integrated copywriter, we want to see how you can adapt your writing style across different channels. Make sure to showcase examples of your work that highlight your ability to write for web, social, and e-commerce platforms.
Be Clear and Concise: Clarity is key! When crafting your application, ensure your writing is sharp and to the point. We appreciate a confident writing style that reflects your attention to detail and understanding of user journeys.
Highlight Collaboration Skills: We love teamwork! Mention any experiences where you've worked closely with designers, UX teams, or strategists. Show us how you can create seamless experiences through collaboration.
Tailor Your Application: Make your application stand out by tailoring it to our brand's tone of voice. Use language that resonates with us and reflects your understanding of our messaging. Don’t forget to apply through our website!
How to prepare for a job interview at Tag
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's tone of voice and messaging. Familiarise yourself with their website, social media, and any recent campaigns. This will help you demonstrate how you can maintain consistency across all touchpoints.
✨Showcase Your Versatility
Prepare examples of your work that highlight your ability to write for different formats and channels. Whether it’s web content, social media posts, or in-store messaging, be ready to discuss how you adapt your writing style to suit various platforms.
✨Understand User Journeys
Brush up on user experience principles and shopper behaviour. Be prepared to discuss how you structure content to guide users effectively through their journey, enhancing conversion rates and overall brand experience.
✨Collaborate Like a Pro
Since this role involves working closely with designers and strategy teams, think of examples where you've successfully collaborated in the past. Highlight your ability to balance creative ideas with functional clarity while working under tight deadlines.