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- Tasks: Lead go-to-market strategies and create compelling product narratives.
- Company: Join TAG Software Group, a collaborative aviation software company.
- Benefits: Work remotely, enjoy career growth, and access modern marketing tech.
- Why this job: Make an immediate impact in a fast-scaling environment.
- Qualifications: 5+ years in B2B or SaaS product marketing with strong communication skills.
- Other info: Be part of a team that values collaboration and celebrates success.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are seeking a strategic and collaborative Product Marketing Manager to lead go-to-market activities across our aviation software portfolio.
TAG Software Group is a team of experienced investors and operators dedicated to acquiring, enhancing, and growing missionâcritical software companies serving SMB, enterprise, and public sector customers. Our focus is on longâterm partnerships that protect your legacy, employees, and customers.
Our inâhouse team delivers an efficient, transparent, and sellerâfriendly process, ensuring speed and certainty of close. Once part of TAG, your company gains access to proven best practices, dedicated valueâcreation resources, and the extended ecosystem of our sister companies, including proprietary inâhouse technology such as ValPay and Sadie AI helping your business reach the next level.
Unlike private equity and venture capital firms, we are entrepreneurs who buy, enhance, and grow software businesses. We form a strategic alliance with existing management teams, recognizing the dedication and perseverance required to create a firm and placing a premium on customers' and workers' wellâbeing over shortâterm goals.
TAG Software Group is more than just a place to work; weâre a team. We mean it when we say people are our greatest assets, so investing in them is our number one priority. We create an environment where our employees feel firstâdayâonâtheâjob excitement day after day, building a culture of high performers and collaboration. We celebrate our milestones, and weâre proud of them. We Dream Big, Stay Humble, and Stay Hungry.
The Product Marketing Manager will shape how our products are positioned, communicated, and sold. They will translate technical innovation into clear, compelling narratives and enable our commercial teams with the tools they need to win. This role sits at the intersection of marketing, product, and sales, requiring both strategic insight and practical execution.
Key Responsibilities- Develop goâtoâmarket strategies for new product launches and enhancements.
- Define product positioning, messaging, and competitive differentiation.
- Create sales enablement materials â presentations, brochures, FAQs, objectionâhandling guides.
- Partner with Product and Sales teams to align feedback, market trends, and product roadmap.
- Conduct market and competitor analysis to inform strategy.
- Collaborate with Growth Marketing to align campaigns with product objectives.
- Support webinars, case studies, and product videos for customer engagement.
- Measure launch success through adoption, leads, and market feedback.
- 5+ years in B2B or SaaS product marketing or sales enablement.
- Proven success launching and marketing complex products to technical and executive audiences.
- Strong understanding of goâtoâmarket planning and sales enablement.
- Skilled in developing clear, benefitâled messaging.
- Ability to synthesize data, customer insight, and competitive intelligence.
- Excellent collaboration and communication skills.
- Comfortable managing multiple product priorities remotely.
- Familiarity with the aviation industry or other regulated sectors.
- Join a global aviation software group with a collaborative and innovative culture.
- Work fully remotely within the UK with a supportive international team.
- Opportunities for career growth in a fastâscaling environment.
- Exposure to modern marketing technologies and highâimpact projects.
Ready to join a collaborative and innovative team where you can make an immediate impact?
Seniority level MidâSenior levelEmployment type Fullâtime
Job function Marketing and Sales
Industries Software Development
Product Marketing Manager in London employer: TAG Software Group
Contact Detail:
TAG Software Group Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Product Marketing Manager in London
â¨Tip Number 1
Network like a pro! Reach out to folks in the aviation software space or related industries. Use LinkedIn to connect and engage with people at TAG Software Group. A friendly chat can sometimes lead to opportunities that arenât even advertised!
â¨Tip Number 2
Prepare for interviews by knowing your stuff! Research TAG Software Groupâs products and their market position. Be ready to discuss how your experience aligns with their goals, especially in product marketing and sales enablement.
â¨Tip Number 3
Showcase your skills through real examples. When you get the chance, share specific instances where youâve successfully launched products or created compelling marketing strategies. This will help us see how you can make an impact right away!
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets noticed. Plus, it shows youâre genuinely interested in being part of our collaborative and innovative team at TAG Software Group.
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in B2B or SaaS product marketing, and donât forget to showcase any relevant achievements that align with our mission at TAG Software Group.
Showcase Your Strategic Insight: We want to see how you think! In your application, share examples of go-to-market strategies you've developed in the past. This will help us understand your approach to product positioning and messaging, which is key for this role.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear, benefit-led messaging to communicate your skills and experiences. Remember, weâre looking for someone who can translate complex ideas into compelling narratives!
Apply Through Our Website: Donât forget to submit your application through our website! Itâs the best way for us to receive your details and ensures youâre considered for the role. We canât wait to see what you bring to the table!
How to prepare for a job interview at TAG Software Group
â¨Know Your Product Inside Out
Before the interview, dive deep into TAG Software Group's aviation software portfolio. Understand the key features, benefits, and how they stand out in the market. This knowledge will help you articulate your ideas on product positioning and messaging during the interview.
â¨Showcase Your Strategic Thinking
Prepare to discuss your experience with go-to-market strategies and how you've successfully launched products in the past. Be ready to share specific examples that highlight your ability to align marketing efforts with sales objectives, as this is crucial for the role.
â¨Demonstrate Collaboration Skills
Since the role requires working closely with Product and Sales teams, think of examples where you've successfully collaborated across departments. Highlight how youâve gathered feedback and aligned strategies to achieve common goals, showcasing your teamwork abilities.
â¨Be Ready for Market Analysis Questions
Expect questions about market trends and competitor analysis. Brush up on current trends in the aviation software industry and be prepared to discuss how you would approach analysing competitors. This will show your strategic insight and understanding of the market landscape.
