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- Tasks: Drive customer acquisition and lead generation across aviation software businesses.
- Company: Join TAG Software Group, a collaborative team focused on growing mission-critical software companies.
- Benefits: Work remotely in the UK with a supportive international team and career growth opportunities.
- Why this job: Make a visible impact in a fast-scaling environment with modern marketing technologies.
- Qualifications: 5+ years in B2B SaaS marketing with strong analytical and communication skills.
- Other info: Be part of a culture that values collaboration, innovation, and employee well-being.
The predicted salary is between 36000 - 60000 £ per year.
Commsoft is seeking a hands-on Growth Marketing Manager to drive new customer acquisition and lead generation across three aviation software businesses.
About Tag Software Group
TAG Software Group is a team of experienced investors and operators dedicated to acquiring, enhancing, and growing mission-critical software companies serving SMB, enterprise, and public sector customers. Our focus is on long-term partnerships that protect your legacy, employees, and customers. Our in-house team delivers an efficient, transparent, and seller-friendly process, ensuring speed and certainty of close. Once part of TAG, your company gains access to proven best practices, dedicated value-creation resources, and the extended ecosystem of our sister companies.
Culture
TAG Software Group is more than just a place to work; we’re a team. We mean it when we say people are our greatest assets, so investing in them is our number one priority. We create an environment where our employees feel first-day-on-the-job excitement day after day, building a culture of high performers and collaboration.
Position Description
You will play a central role in scaling marketing performance through paid campaigns, SEO/AIO, ABM, and website optimization. This is a mid-senior individual contributor role suited to someone who thrives in a data-driven environment, executes effectively across multiple channels, and wants to make a visible impact within a high-growth aviation technology portfolio.
Key Responsibilities
- Lead outbound acquisition strategy to generate qualified pipeline across all brands.
- Manage and optimize paid campaigns (e.g., LinkedIn Ads, search, display) for reach and conversion.
- Develop and execute Account-Based Marketing (ABM) programs targeting enterprise accounts.
- Oversee SEO/AIO strategy and website optimization to increase traffic and conversions.
- Design and test landing pages, offers, and nurture flows.
- Partner with Product Marketing to ensure consistent and aligned messaging across campaigns.
- Build reporting frameworks to measure ROI, lead quality, and overall performance.
- Collaborate closely with Sales to ensure seamless lead handoff and pipeline visibility.
Requirements
- 5+ years of experience in B2B SaaS demand generation, growth, or performance marketing.
- Proven track record managing multi-channel campaigns focused on pipeline generation.
- Strong understanding of ABM, inbound/outbound marketing, and funnel optimization.
- Hands-on experience with CRM systems, AI tools, and marketing automation platforms.
- Analytical mindset with strong skills in data interpretation and performance optimization.
- Familiarity with the aviation industry or other regulated sectors is preferred.
- Excellent written and verbal communication skills with experience working cross-functionally in a remote team.
Benefits
- Join a global aviation software group with a collaborative and innovative culture.
- Work fully remotely within the UK with a supportive international team.
- Opportunities for career growth in a fast-scaling environment.
- Exposure to modern marketing technologies and high-impact projects.
Ready to join a collaborative and innovative team where you can make an immediate impact?
Growth Marketing Manager in London employer: TAG Software Group
Contact Detail:
TAG Software Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the aviation software industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing campaigns and results. This gives potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching TAG Software Group and its culture. Be ready to discuss how your experience aligns with their values and how you can contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Growth Marketing Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for growth marketing shine through! We want to see how excited you are about driving customer acquisition and making a real impact in the aviation software space.
Tailor Your Experience: Make sure to highlight your relevant experience in B2B SaaS demand generation and multi-channel campaigns. We love seeing how your skills align with our needs, so don’t hold back on showcasing your successes!
Be Data-Driven: Since we thrive in a data-driven environment, include specific metrics or results from your past campaigns. Show us how you've optimised performance and generated leads – numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at TAG Software Group
✨Know Your Numbers
As a Growth Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to B2B SaaS demand generation and be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Campaign Success
Prepare specific examples of multi-channel campaigns you've managed. Highlight the strategies you employed, the results achieved, and how they contributed to pipeline generation. This will show your hands-on experience and effectiveness.
✨Understand ABM Inside Out
Since this role involves Account-Based Marketing, make sure you can articulate your understanding of ABM strategies. Be prepared to discuss how you've targeted enterprise accounts and the tools you've used to optimise these efforts.
✨Cultural Fit Matters
TAG Software Group values collaboration and a high-performance culture. Be ready to share how you work within teams, celebrate milestones, and contribute to a positive work environment. Show them you're not just about numbers but also about people.
