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- Tasks: Lead marketing and e-commerce strategies for TAG Heuer in the UK, driving brand awareness and sales.
- Company: Join TAG Heuer, a pioneering Swiss watchmaker with a rich heritage and innovative spirit.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal and professional growth.
- Why this job: Be part of an iconic brand and shape its future in the luxury market.
- Qualifications: 4+ years in a leadership role, preferably in luxury goods, with strong marketing experience.
- Other info: Collaborate with dynamic leaders and develop your skills in a creative, fast-paced environment.
The predicted salary is between 72000 - 108000 £ per year.
TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach and a cool and free-minded spirit to think ahead. TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, confident people who are connected to the future. At TAG Heuer and the LVMH Group you will work with dynamic leaders eager to share their knowledge and inspire you to succeed. Our ambition is to always surpass the ordinary and strive for excellence, inspired by creativity and innovation. This makes TAG Heuer and LVMH a place where you can learn, develop and explore your potential.
This is an exciting opportunity to join an iconic brand in the UK subsidiary reporting to the Managing Director of LVMH Watch & Jewellery UK. The successful candidate will drive local execution of all global marketing programs including sponsoring, events, digital e-commerce, media, PR, and Trade Marketing to amplify TAG Heuer brand awareness and desirability in the local market. Furthermore, you will contribute to the UK brand and business strategy aligned with global objectives. You are responsible for the leadership and development of 3 direct reports and 3 indirect reports, you will lead the Marketing team in delivering the brand plan, contributing to the significant success of the brand in the UK, one of the leading markets for the brand globally.
Job Responsibilities
- Deliver the global brand strategy for the UK market through the leverage of local initiatives
- Deliver the annual business brand plan and annual budget, against global and local brand objectives
- Direct, manage and monitor the support and efforts of the marketing, Events, PR, digital and trade marketing teams in the application of the annual marketing plan
- Lead and drive the activation of sponsorship agreements, with 360 marketing plans including Goodwood FOS, Oracle Red Bull Racing, F1, Porsche, and Friends of the Brand
- Implement and manage annual media strategy with support of media agencies
- Deliver PR strategy, ensuring strong implementation and management of external PR agency
- Deliver trade and retail marketing strategy with support of trade marketing and sales teams
- Lead the engagement of retail partners for annual marketing collaboration and co-op marketing plans
- Ensure perfect representation of brand within all promotional/retailer materials
- Monitor competitor activities (media, POS, training, incentives)
- Continually monitor performance and effectiveness of the brand in terms of sales, advertising, PR, digital and trade marketing activities and attend and contribute to monthly brand meetings
- Ensure perfect implementation of the brand philosophy and position in the UK
- Manage, motivate and support performance and training of marketing team and effectively carry out half yearly appraisals
- Cross functional lead with HQ marketing / DCX / CRM and Retail team
- Responsible for the annual marketing budget
E-Commerce
- Grow and positively portray the image of TAG Heuer through the website in the UK.
- Implement the digital marketing strategy, delivering an integrated annual plan in conjunction with the global strategy.
- Be a key component in developing the effective planning and execution of the ecommerce strategy, working cross functionally with internal teams to ensure optimal product fulfilment and the quality and timely publishing of all web content for the UK market.
- Oversee all e-marketing content and the exploration & optimisation of digital sales channels
- Oversee and lead digital / e-commerce projects
- Analyse all digital campaigns to constantly optimise and improve ROI
- Responsible for the attainment of financial targets for the digital / e-commerce platforms
- Implement CRM strategy and deliver with support of digital marketing team
Profile Key Skills:
- Excellent presentation, communication and interpersonal relationship building skills
- Able to work flexibly, to handle change and to manage and motivate the Marketing and digital teams
- Hands on/operationally driven, whilst also able to function at highly strategic levels
- Solid experience with online marketing tools and web-based technologies
- Able to accurately produce and analyse reports and documentation
- Advanced knowledge of and ability to use various computer systems
- Self motivated, able to effectively prioritise and plan workload to strict deadlines
- Commercial awareness and strategic vision with a customer focus
- Effective leadership skills, managing team with vision and purpose.
Professional Experience:
- At least 4 years of experience in a leadership role, preferably within luxury goods industry
- 360 marketing experience across media, events, sponsorship, PR, digital and retail marketing
- Experience in building marketing strategy at country level whilst aligning with global marketing strategy
- Skilled at planning, organising, prioritising and executing simultaneous projects and activities
- Team management, motivation and development
Marketing & E-Commerce Director in London employer: TAG Heuer
Contact Detail:
TAG Heuer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & E-Commerce Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to showcase what you can bring to the table, especially in marketing and e-commerce.
✨Tip Number 3
Prepare for interviews by researching TAG Heuer and LVMH thoroughly. Understand their brand philosophy and recent campaigns. Tailor your responses to show how your experience aligns with their goals and values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the TAG Heuer family.
We think you need these skills to ace Marketing & E-Commerce Director in London
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your enthusiasm for TAG Heuer shine through! Share why you love the brand and how its avant-garde spirit resonates with you. This will help us see that you're not just looking for a job, but you're genuinely excited about being part of our team.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing and e-commerce. Use specific examples from your past roles that align with the responsibilities mentioned in the job description. We want to see how your skills can contribute to our ambitious goals!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to understand your qualifications and motivations.
Apply Through Our Website: Don't forget to submit your application through our official website! This ensures that your application gets to the right place and helps us keep track of all candidates. Plus, it shows that you're serious about joining our iconic brand!
How to prepare for a job interview at TAG Heuer
✨Know Your TAG Heuer
Before the interview, dive deep into TAG Heuer's history, values, and recent campaigns. Understanding their avant-garde philosophy and how it translates into marketing strategies will show your genuine interest and alignment with the brand.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership experience, especially in managing teams and driving marketing initiatives. Be ready to discuss how you've motivated teams in the past and how you plan to lead at TAG Heuer.
✨Be Data-Driven
Since the role involves analysing digital campaigns and optimising ROI, come prepared with specific metrics or case studies from your previous roles. This will demonstrate your analytical skills and understanding of e-commerce performance.
✨Engage with Creativity
TAG Heuer values creativity and innovation, so think of unique marketing ideas or strategies you could bring to the table. Presenting fresh concepts during your interview can set you apart as a candidate who thinks outside the box.