Responsibilities Be the strategic and commercial business owner to deliver a marketing strategy that super‑charges our retail footfall to our restaurants and re‑enforces consumer perception:
You will lead key national campaigns from defining phase to execution to create big ideas that will scale the fame of the brand over time
You will have the opportunity to work on below and above‑the‑line campaigns, managing creative agency partners and influencing stake‑holders. From TV to POS, we’re looking for someone who wants accountability and can manage the full marketing mix
Oversee brand activation on key digital channels to drive awareness and engagement
Lead a cross functional squad across commercial finance, restaurant operations and food innovation to deliver the brand strategy
Build strong relationships with Franchise partners to implement the brand strategy
Identify the opportunities to grow revenue by driving relevance and distinctiveness to increase the awareness of the brand through a pipeline of core activations, limited time offers and value plays
Leverage learnings and best practices from Taco Bell Global markets on key marketing initiatives
Develop new store opening and local store marketing plans to drive sales growth
Build the social strategy to elevate the brand and drive relevance with our target audience
Qualifications 5+ years’ of professional non‑internship marketing experience
You’ll have worked your way up the marketing ladder working in a FMCG, retail or food related industry, working on big brand building and commercial initiatives and you will now ideally be looking to take that next step.
Strong, relationship‑focused leader with proven track record of inspiring and influencing cross‑functional partners, internal and external stakeholders to deliver results and foster collaboration and alignment
Experience developing marketing strategies, building and executing marketing calendars across multiple and individual markets. Experience launching new products a plus.
Experience effectively managing all aspects of creative process: brief writing, overseeing production and post‑production (television and photoshoots), managing creative agencies, and responsibility for timeline and budgets.
Data driven
Big picture thinker with ability to turn strategy into action
Flexible and eager to drive change
Collaborative. A team player who is accountable and flexible
Thrives in fast‑paced environment
Experience managing brands or projects, creating marketing/agency briefs, and developing sell‑in decks
Consulting or strategy experience building business cases and creating proposals to take our franchisee partners with you on the journey.
Restaurant or retail experience with an understanding of operational complexity
Reputation for building strong partnerships across cross‑functional and outside teams, and having solid negotiation skills
Benefits Company and performance related bonus
Generous pension with up to 11% company contribution
Private healthcare with the option to increase to include family cover and extra dental cover
Annual holiday allowance starts at 25 days with the option to buy or sell up to 3 extra days per year
After 5 years’ service, annual holiday allowance increases to 30 days
We offer competitive maternity leave and flexible return to work options
Pick n Mix Benefits to convert them into your very own benefits plans that’s unique to you - options include gym membership, health screening and travel insurance
#J-18808-Ljbffr
You will lead key national campaigns from defining phase to execution to create big ideas that will scale the fame of the brand over time
You will have the opportunity to work on below and above‑the‑line campaigns, managing creative agency partners and influencing stake‑holders. From TV to POS, we’re looking for someone who wants accountability and can manage the full marketing mix
Oversee brand activation on key digital channels to drive awareness and engagement
Lead a cross functional squad across commercial finance, restaurant operations and food innovation to deliver the brand strategy
Build strong relationships with Franchise partners to implement the brand strategy
Identify the opportunities to grow revenue by driving relevance and distinctiveness to increase the awareness of the brand through a pipeline of core activations, limited time offers and value plays
Leverage learnings and best practices from Taco Bell Global markets on key marketing initiatives
Develop new store opening and local store marketing plans to drive sales growth
Build the social strategy to elevate the brand and drive relevance with our target audience
Qualifications 5+ years’ of professional non‑internship marketing experience
You’ll have worked your way up the marketing ladder working in a FMCG, retail or food related industry, working on big brand building and commercial initiatives and you will now ideally be looking to take that next step.
Strong, relationship‑focused leader with proven track record of inspiring and influencing cross‑functional partners, internal and external stakeholders to deliver results and foster collaboration and alignment
Experience developing marketing strategies, building and executing marketing calendars across multiple and individual markets. Experience launching new products a plus.
Experience effectively managing all aspects of creative process: brief writing, overseeing production and post‑production (television and photoshoots), managing creative agencies, and responsibility for timeline and budgets.
Data driven
Big picture thinker with ability to turn strategy into action
Flexible and eager to drive change
Collaborative. A team player who is accountable and flexible
Thrives in fast‑paced environment
Experience managing brands or projects, creating marketing/agency briefs, and developing sell‑in decks
Consulting or strategy experience building business cases and creating proposals to take our franchisee partners with you on the journey.
Restaurant or retail experience with an understanding of operational complexity
Reputation for building strong partnerships across cross‑functional and outside teams, and having solid negotiation skills
Benefits Company and performance related bonus
Generous pension with up to 11% company contribution
Private healthcare with the option to increase to include family cover and extra dental cover
Annual holiday allowance starts at 25 days with the option to buy or sell up to 3 extra days per year
After 5 years’ service, annual holiday allowance increases to 30 days
We offer competitive maternity leave and flexible return to work options
Pick n Mix Benefits to convert them into your very own benefits plans that’s unique to you - options include gym membership, health screening and travel insurance
#J-18808-Ljbffr
Brand Manager, Ireland in Woking employer: Taco Bell
Taco Bell is an exceptional employer that prioritises team development and operational excellence, making it a fantastic place for those looking to grow their careers in the fast-paced restaurant industry. With a competitive salary and comprehensive benefits, employees enjoy a dynamic work culture that fosters collaboration and innovation across multiple locations in Shefford Hardwick. Join us to empower teams and drive success in a rewarding environment where your contributions truly matter.
