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For Companies At a Glance
- Tasks: Lead brand strategy and national campaigns to drive growth and engagement.
- Company: Join Taco Bell, a global icon with a rebellious spirit and rapid expansion.
- Benefits: Competitive salary, performance bonus, generous pension, and private healthcare.
- Why this job: Make a real impact in a fun, inclusive culture that values bold thinking.
- Qualifications: 5+ years in brand or marketing roles with strong relationship-building skills.
- Other info: Enjoy flexible working and excellent career growth opportunities in a dynamic environment.
The predicted salary is between 36000 - 60000 £ per year.
Taco Bell is now a global icon with 8,200+ restaurants across 32+ countries, serving 42+ million fans every week. We’re part of Yum! Brands, the world’s largest restaurant group, but we operate with the mindset of a cultural rebel, not a corporate giant. Across Europe, we’re expanding fast.
We’re looking for a marketing rebel with commercial edge. As UK & Ireland Brand Manager, you’ll own the brand strategy end-to-end, driving awareness, relevance, and footfall. Reporting into the UK & Ireland Marketing Director, you’ll work in a flat, entrepreneurial environment with real exposure to senior leaders and global teams. This is a hands-on leadership role. You’ll think strategically, act commercially, and execute brilliantly.
What You’ll Do
- Own and deliver the UK & Ireland brand strategy, driving growth, relevance, and sales
- Lead national brand campaigns from idea to execution, across ATL, BTL, digital, and in-restaurant
- Manage creative agencies and partners across TV, POS, social, and digital
- Build and execute a strong social and digital strategy to connect with our audience
- Lead cross-functional squads across finance, operations, food innovation, and franchise partners
- Develop new store opening and local marketing plans
- Drive revenue through core activations, LTOs, and value platforms
- Bring global best practices to local execution and scale what works
Who You Are
- 5+ years’ experience in brand or marketing roles (FMCG, QSR, retail, or food preferred)
- Proven experience building big brands with commercial impact
- Strong influencer and relationship-builder across cross-functional and external partners
- Confident managing agencies, budgets, timelines, and complex stakeholders
- Data-driven, but creatively bold
- Comfortable in fast-paced, high-growth, start-up-style environments
- Strategic thinker who can roll up sleeves and execute
- Restaurant, retail, or franchise experience is a strong advantage
Why Taco Bell (and Yum!)
Because where you work matters. You’ll get:
- Competitive salary + performance bonus
- Generous pension (up to 11% company contribution)
- Private healthcare (with family options)
- 25 days holiday (rising to 30 with service) + buy/sell flexibility
- Flexible working and strong parental benefits
- A culture that values fun, growth, inclusion, and bold thinking
Brand Manager employer: Taco Bell
Contact Detail:
Taco Bell Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current Taco Bell employees on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with hiring managers or during interviews, bring your ideas for brand campaigns or marketing strategies. This will demonstrate your passion and strategic thinking.
✨Tip Number 3
Be prepared to discuss data! As a Brand Manager, you'll need to show how you've used data to drive decisions in the past. Brush up on your metrics and be ready to share specific examples of your impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of the Taco Bell family.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your love for branding shine through! Share specific examples of how you've driven brand strategies in the past and what makes you a marketing rebel. We want to see your personality and passion for the Taco Bell brand!
Tailor Your Application: Make sure to customise your CV and cover letter for the Brand Manager role. Highlight your experience in FMCG or QSR, and connect your skills to the job description. We’re looking for someone who can think strategically and execute brilliantly, so show us how you fit the bill!
Be Data-Driven Yet Creative: We love a good balance between data and creativity! In your application, mention how you've used data to inform your marketing decisions while also showcasing your bold creative ideas. This will help us see that you can drive growth and relevance for our brand.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Taco Bell family right from the start!
How to prepare for a job interview at Taco Bell
✨Know Your Brand Inside Out
Before the interview, dive deep into Taco Bell's brand history, values, and recent campaigns. Understand what makes them a cultural rebel in the fast-food industry. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully developed and executed brand strategies in previous roles. Be ready to discuss specific campaigns you've led, the challenges you faced, and the results you achieved. This will highlight your ability to think strategically while also being hands-on.
✨Emphasise Your Collaborative Skills
As a Brand Manager, you'll need to work with various teams and stakeholders. Share stories that showcase your relationship-building skills and how you've influenced cross-functional teams in the past. This will show that you're not just a lone wolf but a team player who can drive results together.
✨Be Data-Driven Yet Creative
Taco Bell values a balance between data and creativity. Prepare to discuss how you've used data to inform your marketing decisions while also bringing bold, creative ideas to the table. This will demonstrate that you can blend analytical thinking with innovative approaches to brand management.
