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- Tasks: Lead product marketing strategies and drive growth for Taboola's Publisher products.
- Company: Join Taboola, a top performance-driven advertising company transforming the digital landscape.
- Benefits: Enjoy generous perks like free meals, gym partnerships, and comprehensive health coverage.
- Why this job: Be part of a collaborative culture that values your contributions and fosters personal growth.
- Qualifications: 2+ years in Product Marketing with strong communication and data-driven skills required.
- Other info: Opportunity to work with major publishers and make a significant impact in the ad tech space.
The predicted salary is between 21600 - 36000 £ per year.
Realize your potential by joining the leading performance-driven advertising company!
As a Publisher Product Marketing Manager, you’ll be a member of Taboola’s Product Marketing team collaborating and driving success with our global Publisher Business and Product Management teams. You will be the link between sales, product, services, marketing and customers. You will be tasked with turning innovative technologies into substantial value-generating businesses used by over a billion people.
The Product Marketing team sits at the unique intersection of Product and Business, working within all stages of the product life-cycle — from ideation to development to release to adoption. We are responsible for bringing new and innovative products to the market with strong positioning and sales enablement materials. The day in the life of a product marketer is diverse; you can find us collaborating closely with our Product teams, evangelizing Taboola products and gathering feedback at client meetings, training the sales teams on new feature pitches, or sitting with the marketing team developing our next activation.
To Thrive In This Role, You\’ll Need:
- Minimum 2 years experience in Product Marketing or related role
- Experience developing impactful product Go-To-Market strategies and cross-functional plans
- Experience in B2B marketing and driving product launches, including value proposition development, product and portfolio positioning, and solution packaging
- Passion for product positioning and messaging, with excellent writing skills and customer communication
- Ability to think creatively while making decisions based on data
- Motivated self-starter who thrives in fast-paced marketing environments
- Teamwork skills a must, proven ability to manage external resources and collaborate with other functions in the company
Bonus Points If You Have:
- Background in digital media, ad/media tech, or SaaS platforms
- Exposure to working within a truly global organisation. Proven ability to prepare and deliver presentations to senior executives and C‑suite stakeholders.
- Hands‑on involvement in products or initiatives that drive customer engagement and loyalty
- Experience with Ai-related products and solutions
How You’ll Make An Impact:
- Drive business value and growth for Taboola’s Publisher products by:
- Harnessing a deep knowledge of our market, customers, and competitive landscape
- Communicating a differentiated market position that resonates with target customer segments and personas
- Orchestrating impactful go-to-market strategies and activities to support retention of existing customers and the acquisition of new customers
- Drive planning and execution of new product launches collaborating with Product Management, Sales, Account Management, Marketing teams as well as the executive team and external resources
- Collaborate closely with product teams – delivering Voice of Customer feedback and product roadmap insights, developing customer use cases, and analyzing competitive & market trends
- Collaborate closely with field sales teams AND customers – both to deliver content and to gather feedback
- Act as the primary thought leader for your product domain
- Join client meetings to evangelize new products and receive direct feedback on positioning, features and perceived value
- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
- Provide product direction, priority, and positioning to Marketing teams for events, campaigns, website content, blog posts, podcasts and videos
About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.
Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.
Why Taboola?
- Adam Singolda, Taboola Founder and CEO says; “You can copy anything from another business but you can’t copy a company’s culture.”
- Well‑being: With an office culture that’s international, social and supportive, Taboola offers very generous benefits including 25 days holiday, excellent health insurance, some flexible working, free breakfast and lunch every day, stock options and Perkbox to name just a few.
- Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.
- Work with some of the biggest names: Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, Expedia and Honda.
Ready to realize your potential?
Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.
Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog.
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Product Marketing Manager, Publishers employer: Taboola
Contact Detail:
Taboola Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, Publishers
✨Tip Number 1
Familiarise yourself with the programmatic ad tech ecosystem. Understanding how it works will not only help you in interviews but also demonstrate your genuine interest in the role and the industry.
✨Tip Number 2
Network with professionals in the ad tech and publishing sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the challenges they face, which can inform your approach to the role.
✨Tip Number 3
Prepare to discuss specific examples of successful go-to-market strategies you've developed in the past. Highlighting your experience in driving product launches will show that you have the practical skills needed for this position.
✨Tip Number 4
Stay updated on the latest trends in digital media and B2B marketing. Being knowledgeable about current developments will allow you to speak confidently about how you can contribute to Taboola's goals.
We think you need these skills to ace Product Marketing Manager, Publishers
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Product Marketing, especially any roles that involved go-to-market strategies or working with publishers. Use keywords from the job description to align your skills with what Taboola is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the ad tech industry and how your background aligns with the role. Mention specific experiences where you've successfully driven product launches or collaborated cross-functionally, as these are key aspects of the position.
Showcase Your Communication Skills: Since strong written communication is essential for this role, ensure that your application materials are clear, concise, and free of errors. Consider including examples of marketing collateral you've created, such as pitch decks or blog posts, to demonstrate your capabilities.
Highlight Data-Driven Achievements: Taboola values a data-driven mindset, so include metrics or results from past projects that showcase your ability to analyse data and make informed decisions. This could be anything from increased engagement rates to successful product adoption figures.
How to prepare for a job interview at Taboola
✨Understand the Product Lifecycle
Familiarise yourself with the full product lifecycle, from ideation to launch and adoption. Be prepared to discuss how you have contributed to each stage in your previous roles, especially in relation to product marketing.
✨Showcase Your Go-To-Market Strategy Skills
Prepare examples of impactful go-to-market strategies you've developed in the past. Highlight your ability to drive execution across teams and how these strategies led to successful product launches.
✨Demonstrate Data-Driven Decision Making
Be ready to discuss how you use data to inform your marketing decisions. Share specific instances where your data-driven mindset helped solve a problem or improve a campaign's performance.
✨Emphasise Cross-Functional Collaboration
Since this role requires collaboration with Sales, Product, and Marketing teams, prepare to share experiences where you successfully worked across different departments. Highlight your teamwork skills and how you managed external resources.
