Sales Executive L2/L3 (Finance) (Hiring Immediately) in London

Our mission is to become the financial and revenue operating system for primary care practices. We help dental and veterinary clinics manage how money flows into the practice - from patient access and onboarding, to payments, memberships, financing, insurance, and reporting - in one coherent system. Rather than treating payments, plans, and finance as separate tools, we combine them into a single operating layer that reflects how practices actually run their business.

There are three structural shifts reshaping primary care right now:

• Clinics are under pressure to be available when patients want to engage, not just when the front desk is staffed. Voice and chat interfaces are becoming the new front door to care.
• Revenue is becoming structured, not ad-hoc. Memberships, financing, and insurance are increasingly used to smooth cashflow, improve access, and increase predictability - particularly as NHS capacity declines and private care expands.
• Practices need better financial insight, not more software.

Today, we support over 6,000 dental practices across the UK. Tabeo is the dominant market leader for patient finance and seeks to dominate membership plans next. We believe in a remote first approach to work and equip teams with perks and tools so they can thrive. We previously met in Dubai, Lisbon, London and Athens.

We’re looking for an experienced Sales Executive (L2 or L3) to sell our 'Finance' product to new dental practices and re-activate dormant accounts. This is a pure individual-contributor role for high-performing sellers who want to focus on winning deals, mastering their craft, and earning well in a performance-driven environment.

You’ll own the full outbound sales cycle end-to-end, working remotely in a video-first setup with occasional travel for conferences and key customer meetings.

Outbound Sales & Pipeline Ownership

• Prospect and engage dental practice owners, practice managers, and group stakeholders.
• Maintain a structured sales funnel with clear stages, next steps, and closing.
• Use CRM and calling tools to manage activity, forecasting, and pipeline hygiene.

Sales Conversations & Objection Handling

• Handle objections with logic, empathy, and data, clearly explaining trade-offs and outcomes.
• Move quickly through short sales cycles, confidently qualifying out poor-fit opportunities.

Product & Commercial Selling

• Sell short-cycle, high-velocity finance solutions to dental practices.
• Clearly and simply explain finance concepts, including approvals, coverage, and regulated context.

Targets & Performance

• No credit for inbound. Maintain strong conversion rates from conversation to contract.
• Work as a team player, supporting peers and contributing to a high-performance sales culture.

Proven experience in B2B, ideally SaaS, fintech, healthcare, or payments. Strong outbound sales background. Strong track record selling remotely and over video. Experience working in high-growth, performance-driven environments. Willingness to travel occasionally for conferences.