At a Glance
- Tasks: Lead demand generation and capture inbound leads for a growing payments platform.
- Company: Join a Y Combinator-backed startup transforming tourism payments across 40 countries.
- Benefits: Enjoy autonomy, competitive salary, and the chance to shape marketing strategies.
- Other info: Collaborative environment with opportunities to work across diverse teams.
- Why this job: Make a real impact in a lean team with high ownership and innovative tools.
- Qualifications: 4-8 years in lead generation, strong analytical and technical skills required.
The predicted salary is between 60750 - 74250 £ per year.
Tab is a payments and bookings platform for tourism and hospitality businesses — hotels, hostels, tour operators, dive shops and retreats — across some 40 countries in Latin America, Africa and Asia. We serve markets where the likes of Stripe and PayPal don't operate directly, helping thousands of businesses get paid by travellers from around the world. We're backed by Y Combinator and run as a deliberately lean team: no agencies, no layers, high ownership.
The role involves owning lead generation at Tab: generating demand and capturing inbound leads across our key B2B acquisition channels. You’ll be accountable for how new merchants find us, with real budget, real autonomy, and a direct line to the numbers.
- Paid ads: Own targeting and budget allocation across campaigns, own creative and landing pages, run current paid channels (Google, Meta) and expand into new ones — ChatGPT, Reddit, TikTok, LinkedIn, and vertical-specific channels for our industries, build prospecting and retargeting that works across the full customer journey.
- Outbound email: Own personalisation, copy, creative and cadence, manage sending systems and monitor the associated infrastructure (deliverability, domains, warm-up).
- Referrals and partnerships: Run our referral programme and ambassador programme, develop partnerships that drive customer acquisition.
Working with other teams involves collaborating closely across the company on key messaging, copy and creative guidelines, the marketing website, email leads and personalisation data, social media presence and content, content for our website, SEO and GEO (generative engine optimisation). Across all of this, you’ll own tracking and reporting: clear metrics for every channel, plus the marketing website.
Who we’re looking for:
How you work: You reach for AI naturally and have an instinct to automate — using AI tools where they help, and working manually where that’s better. You have high agency: you spot what needs doing and do it, without waiting to be asked. You are comfortable in a lean team — we don’t use agencies, so you’ll be hands-on across strategy and execution. You work well across teams, not in a silo. You possess strong technical and AI skills, strong analytical skills — you’re at home in the data, and good judgement across writing, creative and design. Spanish or French is helpful, given the markets we serve. You don’t need to be great on merchant calls — this isn’t a sales role.
Experience: 4–8 years in lead generation, ideally in B2B or fintech, ideally at a startup.
Growth Marketing Lead employer: Tab
At Tab, we pride ourselves on being an excellent employer by fostering a collaborative and innovative work culture where every team member has the opportunity to make a meaningful impact from day one. Our commitment to employee growth is evident through our generous training budget, flexible working hours, and a flat-structured team that encourages mentorship and knowledge sharing. Located in a vibrant area, we offer competitive salaries and attractive stock options, making us a rewarding choice for those looking to thrive in a dynamic startup environment.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tab and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tab are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tab on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tab. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tab. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tab:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tab’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tab
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tab will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tab, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
