Описание
The Product Marketing Manager is part of the Investment Insights & Product Content team, within the broader Product Marketing, Content & Insights (PMCI) team. The role supports the development and delivery of product and capability marketing initiatives across key global marketing priorities, with a focus on Retirement, Multi-Asset and Intermediary initiatives for EMEA.
Задачи
Develop compelling investment insights, product and capability narratives, and differentiated value proposals, primarily across Retirement Solutions, Multi-Asset and Models, translating complex investment concepts into clear, engaging and client-focused messaging. Lead the creation and development of high-quality marketing collateral, including sales presentations, brochures, fund profiles, product flyers, thought leadership and digital content – in written or multimedia formats. Support the development and activation of investment propositions and solutions, including messaging frameworks, educational materials and content supporting new product launches and strategic business priorities. Lead and project manage complex, cross-functional marketing and collateral programs, establishing clear objectives, governance and delivery plans, coordinating stakeholders across investment capabilities and regions, and ensuring projects are delivered on time and aligned with business priorities. Collaborate with Asset Class Leads, Investment and Product teams to develop differentiated investment narratives that reflect investment capabilities, portfolio positioning and market insights. Work with Design, Digital, Compliance and other internal teams to coordinate end-to-end content development and publishing, ensuring high-quality, accurate and compliant marketing materials. Partner with Content Strategy within Product Marketing, Content & Insights (PMCI) to ensure investment and product content aligns with broader marketing priorities, audience needs and integrated content plans. Review and report content performance and engagement data to inform future marketing activities. Leverage market insights, competitive intelligence and audience understanding to strengthen product differentiation and identify opportunities for more effective investment storytelling and content delivery.
Требования
Strong knowledge of investment products and vehicles, ideally including multi-asset solutions and retirement. An excellent writer and editor with a track record of developing compelling investment narratives, sales presentations, fund flyers and other intermediary product marketing collateral. Able to share a portfolio of fund or product content for intermediary and institutional audiences. Sound understanding of the global asset management landscape, intermediary distribution channels and regional market requirements. A confident communicator and influencer, able to collaborate effectively across teams and quickly build strong relationships with investment professionals and other stakeholders. Creative, with excellent attention to detail to bring both impact and accuracy to regulated marketing materials Proactive, self-motivated and delivery focused. Degree-level education in finance and/or communications, or equivalent experience. 8+ years of total relevant work experience Будет плюсом: European language skills – Italian or German an advantage
Условия
You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Opportunity to work from home for up to one day per week.
Product marketing manager for retirement solutions employer: T. Rowe Price
At T. Rowe Price, we pride ourselves on being an exceptional employer, offering a collaborative culture that values diversity and fosters personal growth. With a commitment to work-life balance, including flexible working arrangements, our associates benefit from comprehensive resources for career development and the opportunity to make a meaningful impact in both their professional and community lives. Join us in a dynamic environment where your contributions are valued and you can thrive in the exciting field of ESG technology.
