At a Glance
- Tasks: Create engaging marketing content for retirement solutions and lead cross-functional projects.
- Company: Dynamic investment firm focused on innovative marketing strategies.
- Benefits: Competitive salary, flexible work options, and career development resources.
- Other info: Collaborative environment with opportunities for growth and creativity.
- Why this job: Make a real impact in the finance sector while honing your marketing skills.
- Qualifications: 8+ years in investment marketing with strong writing and communication skills.
The predicted salary is between 51750 - 63250 £ per year.
The Product Marketing Manager is part of the Investment Insights & Product Content team, within the broader Product Marketing, Content & Insights (PMCI) team. The role supports the development and delivery of product and capability marketing initiatives across key global marketing priorities, with a focus on Retirement, Multi-Asset and Intermediary initiatives for EMEA.
Responsibilities:
- Develop compelling investment insights, product and capability narratives, and differentiated value proposals, primarily across Retirement Solutions, Multi-Asset and Models, translating complex investment concepts into clear, engaging and client-focused messaging.
- Lead the creation and development of high-quality marketing collateral, including sales presentations, brochures, fund profiles, product flyers, thought leadership and digital content – in written or multimedia formats.
- Support the development and activation of investment propositions and solutions, including messaging frameworks, educational materials and content supporting new product launches and strategic business priorities.
- Lead and project manage complex, cross-functional marketing and collateral programs, establishing clear objectives, governance and delivery plans, coordinating stakeholders across investment capabilities and regions, and ensuring projects are delivered on time and aligned with business priorities.
- Collaborate with Asset Class Leads, Investment and Product teams to develop differentiated investment narratives that reflect investment capabilities, portfolio positioning and market insights.
- Work with Design, Digital, Compliance and other internal teams to coordinate end-to-end content development and publishing, ensuring high-quality, accurate and compliant marketing materials.
- Partner with Content Strategy within Product Marketing, Content & Insights (PMCI) to ensure investment and product content aligns with broader marketing priorities, audience needs and integrated content plans.
- Review and report content performance and engagement data to inform future marketing activities.
- Leverage market insights, competitive intelligence and audience understanding to strengthen product differentiation and identify opportunities for more effective investment storytelling and content delivery.
Requirements:
- Strong knowledge of investment products and vehicles, ideally including multi-asset solutions and retirement.
- An excellent writer and editor with a track record of developing compelling investment narratives, sales presentations, fund flyers and other intermediary product marketing collateral.
- Able to share a portfolio of fund or product content for intermediary and institutional audiences.
- Sound understanding of the global asset management landscape, intermediary distribution channels and regional market requirements.
- A confident communicator and influencer, able to collaborate effectively across teams and quickly build strong relationships with investment professionals and other stakeholders.
- Creative, with excellent attention to detail to bring both impact and accuracy to regulated marketing materials.
- Proactive, self-motivated and delivery focused.
- Degree-level education in finance and/or communications, or equivalent experience.
- 8+ years of total relevant work experience.
Desirable:
- European language skills – Italian or German an advantage.
Conditions:
You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Opportunity to work from home for up to one day per week.
Product marketing manager for retirement solutions in London employer: T. Rowe Price
At T. Rowe Price, we pride ourselves on being an exceptional employer, offering a collaborative culture that values diversity and fosters personal growth. With a commitment to work-life balance, including flexible working arrangements, our associates benefit from comprehensive resources for career development and the opportunity to make a meaningful impact in both their professional and community lives. Join us in a dynamic environment where your contributions are valued and you can thrive in the exciting field of ESG technology.
StudySmarter Expert Advice🤫
We think this is how you could land Product marketing manager for retirement solutions in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for T. Rowe Price and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like T. Rowe Price are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with T. Rowe Price on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at T. Rowe Price. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product marketing manager for retirement solutions in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit T. Rowe Price. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of T. Rowe Price:Show us that you’ve done your homework! In your application, briefly mention what you admire about T. Rowe Price’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at T. Rowe Price
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at T. Rowe Price will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At T. Rowe Price, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
