Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Sell premium groundcare machinery and build strong customer relationships.
- Company: Join T H White, a respected dealer of top groundcare brands.
- Benefits: Competitive salary, company vehicle, hybrid working, and generous holiday entitlement.
- Other info: Enjoy career development opportunities and staff discounts on various products.
- Why this job: Be part of an expanding company and work with cutting-edge technology.
- Qualifications: Sales experience or engineering background in groundcare machinery.
The predicted salary is between 30000 - 40000 £ per year.
Are you interested in joining a respected main dealer of premium groundcare machinery? At T H White Groundcare, you’ll represent leading brands including Toro, Iseki, Amazone, Ferris, Ventrac and Wessex. These are trusted names with local authorities, estates and groundcare contractors, and you’ll be at the heart of showcasing their quality.
We’re seeking a driven sales professional, or an engineer ready to join our team and step into a commercial role. We’re looking for someone who’s passionate about the groundcare sector and enjoys building strong customer relationships. You’ll be selling a high‑spec range that includes ride‑on mowers, robotic mowers, compact tractors and other professional equipment. Your knowledge, energy and commitment will help customers choose the right machinery for their needs.
If you want to grow your career with a secure UK company that’s expanding, work with premium products and be somewhere that supports your progression then this could be a great move.
Hours: Full time, Monday - Friday with flexibility to meet customer demand.
Key Duties will Include:
- Sell professional Groundcare equipment across the region.
- Building relationships with both existing & new customers.
- Represent cutting‑edge autonomous tech and trusted industry brands.
- Provide expert guidance on technical specs and usage post‑sale.
- Conduct demonstrations and attend industry shows as a brand ambassador.
- Manage your own sales pipeline, territory planning.
The Ideal Applicant:
- Groundcare, machinery, dealership sales experience, or a course manager, greenkeeper or a machinery Technician / Engineer looking to move into sales in this sector.
- Strong communicator and confident negotiator.
- Target‑driven and commercially aware.
- Good IT literacy (Microsoft Office, CRM systems).
- Full UK driving licence – willing to obtain trailer licence.
- Home based in the Reading or surrounding area and willing to visit customers across the region.
Benefits:
At T H White we believe that people are our most important and valuable asset and it is our philosophy to try to do everything we can to ensure that everyone working for us is happy and gets pleasure and satisfaction from their work. We offer a great range of benefits that reward you now and as your career progresses, including:
- A competitive salary, based on your capability & experience - reviewed annually.
- Company vehicle.
- Monthly commission and a guaranteed bonus for a set period to get you started!
- Hybrid working with the opportunity to manage your diary autonomously.
- Formal training supporting your journey to becoming a T H White Groundcare machinery specialist.
- 23.5 days holiday entitlement rising to 26.5 days with service.
- Company pension scheme offering employer contributions of up to 8.5% after a qualifying period.
- Life Assurance cover providing up to 5 times salary with service.
- Share Plan - providing our employees with a real stake in the business.
- Cross‑divisional career development plans, providing you with a range of future job opportunities across our large organisation.
- Staff discounts on a huge variety of products (such as clothing, footwear, household and selected machinery lines) at our stores.
T H White are proud to be an equal opportunities employer. We welcome applications from all backgrounds and are committed to building a diverse and inclusive workplace.
AREA SALES MANAGER – GROUNDCARE MACHINES in London employer: T H White Ltd
Contact Detail:
T H White Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land AREA SALES MANAGER – GROUNDCARE MACHINES in London
✨Tip Number 1
Get to know the company inside out! Research T H White Groundcare and their products. This way, when you chat with them, you can show off your knowledge about their premium machinery and how you can help customers choose the right gear.
✨Tip Number 2
Network like a pro! Attend industry shows and events where T H White might be present. Building relationships with potential colleagues and customers can give you a leg up in the hiring process.
✨Tip Number 3
Show your passion for groundcare! When you get the chance to speak with the team, let your enthusiasm shine through. Share your experiences and how they relate to the role – it’ll make you stand out as a candidate who truly cares.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace AREA SALES MANAGER – GROUNDCARE MACHINES in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the groundcare sector shine through. We want to see that you’re not just looking for any job, but that you’re genuinely excited about representing top brands like Toro and Iseki.
Tailor Your CV: Make sure your CV highlights relevant experience, whether it’s in sales or engineering. We love seeing how your background aligns with the role of Area Sales Manager, so don’t be shy about showcasing your skills!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for our team. Share specific examples of how you’ve built customer relationships or tackled challenges in the past – we want to know what makes you tick!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and helps us get to know you better. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at T H White Ltd
✨Know Your Groundcare Gear
Familiarise yourself with the brands and products you'll be representing, like Toro and Iseki. Understanding the technical specs and benefits of these machines will help you impress during the interview and show your passion for the groundcare sector.
✨Showcase Your Sales Skills
Prepare to discuss your previous sales experiences or how your engineering background can translate into a sales role. Be ready to share specific examples of how you've built customer relationships and closed deals in the past.
✨Demonstrate Your Communication Style
As a strong communicator, practice articulating your thoughts clearly and confidently. You might even want to role-play common sales scenarios to showcase your negotiation skills and ability to connect with customers.
✨Plan Your Territory Strategy
Think about how you would manage your sales pipeline and territory planning. Come prepared with ideas on how to approach potential clients and maintain relationships with existing ones, as this will demonstrate your proactive mindset.