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- Tasks: Sell premium groundcare machinery and build strong customer relationships.
- Company: Join T H White, a respected dealer of top groundcare brands.
- Benefits: Competitive salary, company vehicle, hybrid working, and generous holiday entitlement.
- Other info: Enjoy career development opportunities and a supportive work environment.
- Why this job: Be part of an expanding company and work with cutting-edge technology.
- Qualifications: Sales experience or engineering background in groundcare machinery preferred.
The predicted salary is between 30000 - 40000 £ per year.
Are you interested in joining a respected main dealer of premium groundcare machinery? At T H White Groundcare, you’ll represent leading brands including Toro, Iseki, Amazone, Ferris, Ventrac and Wessex. These are trusted names with local authorities, estates and groundcare contractors, and you’ll be at the heart of showcasing their quality.
We’re seeking a driven sales professional, or an engineer ready to join our team and step into a commercial role. We’re looking for someone who’s passionate about the groundcare sector and enjoys building strong customer relationships. You’ll be selling a high‑spec range that includes ride‑on mowers, robotic mowers, compact tractors and other professional equipment. Your knowledge, energy and commitment will help customers choose the right machinery for their needs.
If you want to grow your career with a secure UK company that’s expanding, work with premium products and be somewhere that supports your progression then this could be a great move.
Hours: Full time, Monday - Friday with flexibility to meet customer demand.
Key Duties will Include:
- Sell professional Groundcare equipment across the region.
- Building relationships with both existing & new customers.
- Represent cutting‑edge autonomous tech and trusted industry brands.
- Provide expert guidance on technical specs and usage post‑sale.
- Conduct demonstrations and attend industry shows as a brand ambassador.
- Manage your own sales pipeline, territory planning.
The Ideal Applicant:
- Groundcare, machinery, dealership sales experience, or a course manager, greenkeeper or a machinery Technician / Engineer looking to move into sales in this sector.
- Strong communicator and confident negotiator.
- Target‑driven and commercially aware.
- Good IT literacy (Microsoft Office, CRM systems).
- Full UK driving licence – willing to obtain trailer licence.
- Home based in the Reading or surrounding area and willing to visit customers across the region.
Benefits:
At T H White we believe that people are our most important and valuable asset and it is our philosophy to try to do everything we can to ensure that everyone working for us is happy and gets pleasure and satisfaction from their work. We offer a great range of benefits that reward you now and as your career progresses, including:
- A competitive salary, based on your capability & experience - reviewed annually.
- Company vehicle.
- Monthly commission and a guaranteed bonus for a set period to get you started!
- Hybrid working with the opportunity to manage your diary autonomously.
- Formal training supporting your journey to becoming a T H White Groundcare machinery specialist.
- 23.5 days holiday entitlement rising to 26.5 days with service.
- Company pension scheme offering employer contributions of up to 8.5% after a qualifying period.
- Life Assurance cover providing up to 5 times salary with service.
- Share Plan - providing our employees with a real stake in the business.
- Cross‑divisional career development plans, providing you with a range of future job opportunities across our large organisation.
- Staff discounts on a huge variety of products (such as clothing, footwear, household and selected machinery lines) at our stores.
T H White are proud to be an equal opportunities employer. We welcome applications from all backgrounds and are committed to building a diverse and inclusive workplace.
AREA SALES MANAGER – GROUNDCARE MACHINES in England employer: T H White Ltd
Contact Detail:
T H White Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land AREA SALES MANAGER – GROUNDCARE MACHINES in England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the groundcare industry. Attend trade shows, local events, or even join online forums. The more you engage, the better your chances of landing that Area Sales Manager role.
✨Tip Number 2
Showcase your passion! When you get the chance to chat with potential employers, let your enthusiasm for groundcare machinery shine through. Share your experiences and how they relate to the products you'll be selling – it’ll make you stand out!
✨Tip Number 3
Prepare for demos! If you're lucky enough to land an interview, be ready to demonstrate your knowledge of the equipment. Brush up on the specs of the brands T H White represents and think about how you’d present them to customers.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows initiative and gives us a chance to see your commitment to joining the T H White team. Plus, it’s super easy to do!
We think you need these skills to ace AREA SALES MANAGER – GROUNDCARE MACHINES in England
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the groundcare sector shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the industry and the products we represent.
Tailor Your CV: Make sure your CV highlights relevant experience, especially if you’ve worked with machinery or in sales before. We love seeing how your background aligns with what we do, so don’t hold back on those details!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to spot. Use bullet points if it helps – we’re all about efficiency!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at T H White Ltd
✨Know Your Groundcare Stuff
Make sure you brush up on your knowledge of groundcare machinery and the brands T H White represents. Familiarise yourself with the features and benefits of products like ride-on mowers and robotic mowers. This will not only show your passion for the sector but also help you answer technical questions confidently.
✨Build a Relationship Mindset
Since the role involves building strong customer relationships, think about how you can demonstrate your interpersonal skills during the interview. Prepare examples of how you've successfully built rapport with clients in the past, whether in sales or engineering roles. This will highlight your ability to connect with customers effectively.
✨Showcase Your Sales Strategy
Be ready to discuss your approach to managing a sales pipeline and territory planning. Think about how you would prioritise leads and follow up with customers. Sharing a structured plan will show that you're target-driven and commercially aware, which is exactly what they’re looking for.
✨Demonstrate Your Tech Savvy
Since good IT literacy is essential, be prepared to talk about your experience with Microsoft Office and CRM systems. You might even want to mention any specific tools you've used in previous roles. This will reassure them that you can handle the administrative side of the job while focusing on sales.