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- Tasks: Connect with SAP professionals, convert prospects into delegates, and nurture long-term relationships.
- Company: Leading events company in the SAP technology ecosystem with a supportive culture.
- Benefits: Flexible working arrangements, inclusive team, and opportunities for personal impact.
- Other info: Opportunity to work remotely and contribute to impactful events.
- Why this job: Join a dynamic team and help shape high-quality events that connect the SAP community.
- Qualifications: Experience in delegate sales or customer engagement, strong communication skills, and CRM familiarity.
The predicted salary is between 30000 - 40000 £ per year.
Your mission: This role sits at the heart of our Commercial team and blends high-performance sales with strategic customer relationship development – connecting with SAP professionals, converting prospects into delegates, and nurturing long-term engagement to support repeat attendance. You will manage the full sales cycle, from identifying prospects and building a pipeline through to closing bookings, developing relationships, and executing post-event follow-up.
What you’ll do:
- Sales & pipeline management: Identify and research high-quality prospects across relevant sectors, job titles, and organisations, as well as outreach to past attendees and relevant contacts in our existing database. Work with SAP, SAP partners and other stakeholders to build targeted attendee lists and maintain a healthy pipeline aligned with monthly and event targets. Work with event production team to identify upsell opportunities through our speakers. Deliver proactive outreach via phone, email, and LinkedIn to past delegates, warm leads, and new prospects. Own the full sales cycle from first contact through to confirmed delegate bookings, consistently meeting or exceeding revenue, conversion, and activity KPIs. Record activity, track conversions, and manage opportunities in HubSpot (or CRM).
- Customer relationship & account growth: Build trust-based relationships with delegates to encourage multi-event attendance, retention, and long-term engagement. Develop a strong understanding of event topics, audience segments, and customer challenges to tailor outreach and identify upsell or cross-sell opportunities. Work closely with Marketing to refine messaging, segment audiences, and support campaign targeting for maximum sales impact.
- Post-event follow-up & CRM: Execute structured post-event follow-up to convert new contacts into future bookings. Maintain accurate and up-to-date CRM records to support forecasting, reporting, and pipeline growth.
Your profile: Proven experience in delegate sales, inside sales, or customer engagement, ideally in B2B events or conferences. Strong relationship-building and communication skills with the ability to engage senior-level professionals. Comfortable working to outreach, conversion, and revenue targets. Experience managing a sales pipeline with CRM tools (HubSpot desirable). Organised, proactive, commercially minded, and customer focused.
What we offer: We are a leading events company specialising in the SAP technology ecosystem, delivering high-quality conferences, workshops, networking experiences and content for professionals and decision-makers. Our mission is to connect the SAP community, share knowledge, and help businesses succeed through our carefully curated events. We have a flexible approach to working, with remote and hybrid arrangements. Our team is inclusive, supportive, and results-driven, giving everyone the opportunity to contribute, make an impact, and help deliver outstanding events.
Delegate Sales Executive in Birmingham employer: T.A.C. Events, LLC
Contact Detail:
T.A.C. Events, LLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Delegate Sales Executive in Birmingham
✨Tip Number 1
Get to know the company inside out! Research their events, understand their audience, and be ready to discuss how you can contribute to their mission. This will show you're genuinely interested and not just another candidate.
✨Tip Number 2
Network like a pro! Use LinkedIn to connect with current employees or past delegates. A friendly message can go a long way in making a memorable impression and might even get you a referral!
✨Tip Number 3
Practice your pitch! Be prepared to talk about your sales experience and how you've built relationships in the past. Tailor your stories to highlight your skills in managing the full sales cycle, as that's what they'll want to hear.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can keep you top of mind. Mention something specific from your conversation to remind them why you're the perfect fit for the Delegate Sales Executive role.
We think you need these skills to ace Delegate Sales Executive in Birmingham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in delegate sales and customer engagement. We want to see how your skills align with our mission of connecting the SAP community!
Showcase Your Sales Skills: In your application, don’t forget to mention specific examples of how you've managed a sales pipeline or exceeded targets in previous roles. We love seeing those numbers and success stories!
Be Personable: We’re all about building relationships, so let your personality shine through in your writing. Show us that you can engage with senior-level professionals and that you’re passionate about what we do.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. It helps us keep track of applications and ensures you’re considered for this exciting role!
How to prepare for a job interview at T.A.C. Events, LLC
✨Know Your Audience
Before the interview, research the company and its events. Understand the SAP ecosystem and the types of professionals they engage with. This will help you tailor your responses and show that you're genuinely interested in connecting with their audience.
✨Showcase Your Sales Skills
Be ready to discuss your previous sales experiences, especially in delegate sales or B2B events. Prepare specific examples of how you've successfully managed a sales pipeline and met targets. Use metrics to demonstrate your achievements – numbers speak volumes!
✨Build Rapport
During the interview, focus on building a connection with your interviewer. Use your strong relationship-building skills to engage them in conversation. Ask insightful questions about their events and how you can contribute to their success, showing that you’re not just there for the job, but to be part of the team.
✨Follow Up Like a Pro
After the interview, send a thoughtful follow-up email. Thank them for the opportunity and reiterate your enthusiasm for the role. Mention something specific from the interview to remind them of your conversation and reinforce your interest in the position.