VP, Business Development, APAC Commercial Team in London

What will you be doing? Reporting to the Senior Vice President, you will – through a planned and proactive approach – drive business development region covering the Australia and New Zealand markets, where you will be responsible for leveraging strategic marketing technologies and tactics to proactively prospect for new strategic accounts, generating, cementing, and growing new relationships to increase System1’s client base in industries/verticals of focus. The goal is to increase our new logo wins and total revenue for the region.

In addition, you will…

• Work closely with our global partnerships team to execute local partnerships and generate leads through their customer base and thought leadership case studies.
• Leverage our best processes and sales materials to support leads and transition new logo wins into our ‘expand-client account team’ for future growth.
• Work closely with the SVP of APAC – transitioning accounts to scale up and further win new business/logos through collaborative efforts, and a ‘one APAC team’ mentality.
• You will be required to input into the creation of and repurpose our thought leadership to make System1 and our partners famous in Aus/NZ – including working with our global marketing team to manage media partnerships, create owned reach via owned channels and attending and speaking at industry events (eg. Cairns Crocodiles, Mumbrella 360).
• Creating lower-funnel assets for Aus/NZ from our global research and sales material that effectively creates and converts interest – identifying any additional data or research needed.
• Drive expansion of opportunity deal pipeline (data captured in CRM/HubSpot) and convert Inbound and Outbound leads.
• Grow System1 fame, running workshops and insight sessions, and using our resources to support on pitches.

You need to be this kind of person:

• An accomplished, self-motivated, highly experienced, business development professional with demonstrated experience exceeding ambitious sales quotas.
• Strong enterprise/agency seller with ability to map customer needs to research/data solutions.
• A results-oriented professional with a ‘make it happen’ mindset. Someone with a bias toward action who grabs the ball and pushes for results.
• Relationship builder – you are a fantastic relationship builder, who enjoys meeting new people and can build trust in a short space of time.
• High performance – you have confidence in your ability and know-how, and you achieve high performance in ways that fit your personality. You appreciate being rewarded for the outcomes you achieve, and you want to take personal ownership to create success.
• Driven and well-organised – you can handle lots of different tasks, have a strong bias for action, and will follow up on leads and proposals to ensure they are delivered.
• Being a challenger – You have succeeded in environments where it helps to take on a challenger mindset, especially standing-out among an industry that’s full of the ‘old-establishment’.
• Resourceful – use available data, research and insights to create value in the local market. Efficient and effective.
• Determined – a large part of our success in the ANZ region has come from slow, considered investment into the right partnerships and social activity. Have a strategy and commit to building it over multiple years.
• Exceptional team player – relationship builder with a passion to collaborate globally with colleagues working in central business functions.

You need to have the following experience:

• At least 5 years’ experience in business development specific to marketing advertising/innovation with clear exposure to strategy, planning, research and comms, scaling and closing deals.
• A new business hunter who can successfully convert deals within reporting month – can demonstrate success of dramatically growing revenues, scaling opportunities across varying sales cycles.
• Strong understanding of how data and research play a role in the marketing/advertising ecosystem.
• Growing a business – You have pitched and won new business proposals. You can demonstrate a track record of growing a brand or business, and what it takes to succeed.
• Demonstrated experience of being able to collaborate cross-functionally within a business to drive results.
• Developing effective creative – you know the creative development process and how understanding the audience response can inspire more effective creative.
• Experience presenting or pitching directly to marketers and/or agencies.

Benefits:

• Competitive salary + commission scheme
• Health insurance / medical insurance / dental insurance
• Flexible working arrangements (hybrid)
• Educational reimbursement opportunities
• Unlimited opportunities to interact with some of the leading thinkers in advertising, innovation and marketing fields
• Regular socials, including summer and winter parties.
• Financial health checks
• Wellbeing resources, including “de-clutter days” for your personal and professional needs.

We welcome applicants from all diverse communities and encourage our candidates to ask us about reasonable adjustments that we may be able to make to support through our recruitment process and while in post.

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