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For Companies At a Glance
- Tasks: Lead global product marketing strategy and empower sales teams with innovative tools.
- Company: Join SYSPRO, a leader in digital ERP solutions and AI innovations for manufacturing.
- Benefits: Enjoy hybrid work, competitive rewards, international travel, and mentorship opportunities.
- Why this job: Be part of a transformative team driving growth and creativity in a dynamic industry.
- Qualifications: 10+ years in B2B SaaS marketing with leadership experience; strong communication skills required.
- Other info: This role offers a chance to shape the future of marketing in a global context.
The predicted salary is between 100800 - 112000 £ per year.
Marketing Director: Product, Partner and Enablement
Join to apply for the Marketing Director: Product, Partner and Enablement role at SYSPRO
Marketing Director: Product, Partner and Enablement
Join to apply for the Marketing Director: Product, Partner and Enablement role at SYSPRO
Description
The Marketing Director: Product, Partner and Enablement is responsible for defining and executing a unified global Product Marketing Strategy that elevates the company’s digital ERP platform and AI innovations within the Manufacturing and Distribution sectors. This includes crafting compelling product narratives, enabling sales and channel teams with value-driven tools and training, and driving partner engagement through scalable marketing programs. The role also entails leading a high-performing global team, fostering cross-functional collaboration, and spearheading transformational initiatives that align with SYSPRO’s growth and acquisition strategy.
Application Deadline: 31 August 2025
Department: Marketing
Location: UK
Description
The Marketing Director: Product, Partner and Enablement is responsible for defining and executing a unified global Product Marketing Strategy that elevates the company’s digital ERP platform and AI innovations within the Manufacturing and Distribution sectors. This includes crafting compelling product narratives, enabling sales and channel teams with value-driven tools and training, and driving partner engagement through scalable marketing programs. The role also entails leading a high-performing global team, fostering cross-functional collaboration, and spearheading transformational initiatives that align with SYSPRO’s growth and acquisition strategy.
Key Responsibilities
Product Marketing
- Define and execute a global product marketing strategy for SYSPRO’s digital ERP platform for Manufacturing & Distribution and AI innovations.
- Craft compelling product narratives and value propositions tailored to Manufacturing and Distribution industries in the mid-market.
- Launch products with go-to-market plans that span messaging, competitive insights, sales tools, and content assets.
Partner & Channel Marketing
- Provide oversight of a small team that will:
- Build and scale marketing programs that activate and grow strategic channel partners and newly acquired partners.
- Collaborate with regional partner leaders to co-create and deliver campaigns, joint events, and market development initiatives.
- Reinforce SYSPRO’s partner value proposition to attract, onboard, and enable a modern channel ecosystem.
Sales & Channel Enablement
- Provide oversight to a lead that will:
- Design and deliver enablement frameworks for direct and indirect sales teams across regions.
- Build tools, playbooks, training, and AI-powered sales readiness materials aligned to our value selling model.
- Champion continuous feedback loops from sales into product and marketing.
Leadership & Transformation
- Lead, mentor, and inspire a globally distributed team across multiple time zones, fostering a high-performance culture rooted in collaboration, accountability, and continuous growth.
- Create and execute a unifying vision for a previously siloed team; drive transformation aligned with SYSPRO’s GTM and acquisition strategy.
- Test bold ideas; run with rapid experimentation, guerrilla campaigns, and innovative content strategies.
Skills, Knowledge and Expertise
- Bachelor’s degree (or equivalent) in Business Administration, Marketing or Communications
- 10+ years of experience across B2B SaaS or ERP marketing, with leadership roles spanning product marketing, partner/channel, and sales/channel enablement.
- Proven ability to unify and transform marketing functions to drive global growth
- Strong GTM experience in mid-market segments, ideally across Americas and UK.
- Demonstrated creativity in executing guerrilla, experiential, or AI-powered marketing initiatives.
- Exceptional communicator and collaborator, able to bridge product, sales, and marketing teams.
- Strategic thinker with hands-on execution experience.
Benefits
- Competitive fixed and variable reward package
- Hybrid work
- Internatioanl travel
- Coaching and mentorship
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Software Development
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Marketing Director: Product, Partner and Enablement employer: SYSPRO
Contact Detail:
SYSPRO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director: Product, Partner and Enablement
✨Tip Number 1
Familiarise yourself with SYSPRO's digital ERP platform and AI innovations. Understanding the product inside out will help you articulate its value to potential partners and customers, showcasing your expertise during discussions.
✨Tip Number 2
Network with professionals in the B2B SaaS and ERP marketing sectors. Attend industry events or webinars to connect with key players and gain insights into current trends, which can be beneficial for your role as a Marketing Director.
✨Tip Number 3
Demonstrate your leadership skills by sharing examples of how you've successfully led teams in previous roles. Highlight your ability to foster collaboration and drive transformation, as these are crucial for the position at SYSPRO.
✨Tip Number 4
Prepare to discuss innovative marketing strategies you've implemented, especially those involving guerrilla or experiential marketing. Showcasing your creativity and strategic thinking will set you apart from other candidates.
We think you need these skills to ace Marketing Director: Product, Partner and Enablement
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B SaaS or ERP marketing. Focus on leadership roles and specific achievements that align with the responsibilities of the Marketing Director position at SYSPRO.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of SYSPRO's digital ERP platform and AI innovations. Discuss how your previous experiences can contribute to their product marketing strategy and partner engagement initiatives.
Showcase Leadership Skills: In your application, emphasise your ability to lead and inspire teams. Provide examples of how you've fostered collaboration and accountability in previous roles, especially in a global context.
Highlight Strategic Thinking: Demonstrate your strategic thinking capabilities by discussing past projects where you successfully executed go-to-market plans or innovative marketing initiatives. This will show your potential to drive growth for SYSPRO.
How to prepare for a job interview at SYSPRO
✨Understand SYSPRO's Product Marketing Strategy
Before the interview, make sure you have a solid grasp of SYSPRO's digital ERP platform and AI innovations. Familiarise yourself with their current marketing strategies and be prepared to discuss how your experience aligns with their goals in the Manufacturing and Distribution sectors.
✨Showcase Your Leadership Experience
As a Marketing Director, you'll need to lead a global team. Be ready to share specific examples of how you've successfully managed teams in the past, particularly in a B2B SaaS or ERP context. Highlight your ability to foster collaboration and drive transformation within a team.
✨Prepare for Strategic Discussions
Expect questions that assess your strategic thinking and execution capabilities. Prepare to discuss your approach to crafting compelling product narratives and go-to-market plans. Think about how you can leverage your creativity in guerrilla or AI-powered marketing initiatives.
✨Demonstrate Your Communication Skills
Exceptional communication is key for this role. Practice articulating your thoughts clearly and confidently. Be prepared to explain how you've bridged gaps between product, sales, and marketing teams in previous roles, showcasing your collaborative spirit.
