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- Tasks: Lead global product marketing strategy for digital ERP and AI innovations in Manufacturing and Distribution.
- Company: Join SYSPRO, a leader in digital ERP solutions, driving innovation in the manufacturing sector.
- Benefits: Enjoy a competitive reward package, hybrid work, international travel, and coaching opportunities.
- Why this job: Be part of a transformative team that values creativity, collaboration, and growth in a dynamic environment.
- Qualifications: 10+ years in B2B SaaS or ERP marketing with leadership experience; strong communication and strategic skills required.
- Other info: This role offers the chance to inspire a global team and drive impactful marketing initiatives.
The predicted salary is between 54000 - 84000 £ per year.
Marketing Director: Product, Partner and Enablement
Application Deadline: 31 August 2025
Department: Marketing
Employment Type: Full Time
Location: UK
Reporting To: Senior Vice President GTM Strategy and Marketing
Description
The Marketing Director: Product, Partner and Enablement is responsible for defining and executing a unified global Product Marketing Strategy that elevates the company’s digital ERP platform and AI innovations within the Manufacturing and Distribution sectors. This includes crafting compelling product narratives, enabling sales and channel teams with value-driven tools and training, and driving partner engagement through scalable marketing programs. The role also entails leading a high-performing global team, fostering cross-functional collaboration, and spearheading transformational initiatives that align with SYSPRO’s growth and acquisition strategy.
Key Responsibilities
Product Marketing
- Define and execute a global product marketing strategy for SYSPRO’s digital ERP platform for Manufacturing & Distribution and AI innovations.
- Craft compelling product narratives and value propositions tailored to Manufacturing and Distribution industries in the mid-market.
- Launch products with go-to-market plans that span messaging, competitive insights, sales tools, and content assets.
Partner & Channel Marketing
- Provide oversight of a small team that will:
- Build and scale marketing programs that activate and grow strategic channel partners and newly acquired partners.
- Collaborate with regional partner leaders to co-create and deliver campaigns, joint events, and market development initiatives.
- Reinforce SYSPRO’s partner value proposition to attract, onboard, and enable a modern channel ecosystem.
Sales & Channel Enablement
- Provide oversight to a lead that will:
- Design and deliver enablement frameworks for direct and indirect sales teams across regions.
- Build tools, playbooks, training, and AI-powered sales readiness materials aligned to our value selling model.
- Champion continuous feedback loops from sales into product and marketing.
Leadership & Transformation
- Lead, mentor, and inspire a globally distributed team across multiple time zones, fostering a high-performance culture rooted in collaboration, accountability, and continuous growth.
- Create and execute a unifying vision for a previously siloed team; drive transformation aligned with SYSPRO’s GTM and acquisition strategy.
- Test bold ideas; run with rapid experimentation, guerrilla campaigns, and innovative content strategies.
Skills, Knowledge and Expertise
- Bachelor’s degree (or equivalent) in Business Administration, Marketing or Communications
- 10+ years of experience across B2B SaaS or ERP marketing, with leadership roles spanning product marketing, partner/channel, and sales/channel enablement.
- Proven ability to unify and transform marketing functions to drive global growth
- Strong GTM experience in mid-market segments, ideally across Americas and UK.
- Demonstrated creativity in executing guerrilla, experiential, or AI-powered marketing initiatives.
- Exceptional communicator and collaborator, able to bridge product, sales, and marketing teams.
- Strategic thinker with hands-on execution experience.
Benefits
- Competitive fixed and variable reward package
- Hybrid work
- Internatioanl travel
- Coaching and mentorship
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Marketing Director: Product, Partner and Enablement employer: SYSPRO Proprietary Limited
Contact Detail:
SYSPRO Proprietary Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director: Product, Partner and Enablement
✨Tip Number 1
Network with professionals in the B2B SaaS and ERP sectors. Attend industry events, webinars, and conferences to connect with potential colleagues and partners. This can help you gain insights into the latest trends and establish valuable relationships that may lead to job opportunities.
✨Tip Number 2
Showcase your expertise in product marketing and channel enablement through thought leadership. Consider writing articles or sharing insights on platforms like LinkedIn about successful marketing strategies in the manufacturing and distribution industries. This will position you as a knowledgeable candidate in the field.
✨Tip Number 3
Prepare for interviews by familiarising yourself with SYSPRO’s products and their market positioning. Understand their digital ERP platform and AI innovations, and think about how you can contribute to their growth strategy. Tailoring your knowledge to their specific needs will demonstrate your genuine interest in the role.
✨Tip Number 4
Engage with SYSPRO’s online presence. Follow them on social media, participate in discussions, and share relevant content. This not only shows your enthusiasm for the company but also helps you stay updated on their latest initiatives and culture, which can be beneficial during the application process.
We think you need these skills to ace Marketing Director: Product, Partner and Enablement
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B SaaS or ERP marketing, particularly in product marketing and partner/channel enablement. Use specific examples that demonstrate your ability to drive global growth and lead teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and creativity. Discuss how your past experiences align with the responsibilities of the Marketing Director role, particularly in crafting product narratives and executing go-to-market strategies.
Highlight Leadership Experience: Emphasise your leadership roles and your ability to inspire and mentor teams. Provide examples of how you've fostered collaboration and accountability within your previous teams, especially in a global context.
Showcase Innovative Marketing Initiatives: Include examples of guerrilla, experiential, or AI-powered marketing initiatives you have executed. This will demonstrate your creativity and ability to think outside the box, which is crucial for this role.
How to prepare for a job interview at SYSPRO Proprietary Limited
✨Understand the Product and Market
Before the interview, make sure to thoroughly research SYSPRO’s digital ERP platform and its position within the Manufacturing and Distribution sectors. Familiarise yourself with their AI innovations and be prepared to discuss how you can elevate these products through effective marketing strategies.
✨Showcase Your Leadership Skills
As a Marketing Director, you'll need to lead a global team. Be ready to share examples of how you've successfully managed and inspired teams in the past. Highlight your experience in fostering collaboration and driving transformation within marketing functions.
✨Prepare for Strategic Discussions
Expect to engage in conversations about go-to-market strategies and how to craft compelling product narratives. Think about your previous experiences in B2B SaaS or ERP marketing and be prepared to discuss specific campaigns or initiatives that demonstrate your strategic thinking and execution skills.
✨Demonstrate Creativity and Innovation
SYSPRO values creativity, especially in guerrilla and AI-powered marketing initiatives. Come prepared with bold ideas or case studies from your past work that showcase your ability to think outside the box and implement innovative marketing strategies.
