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- Tasks: Lead marketing strategy and innovation to drive growth and customer engagement.
- Company: Join Brakes, the UK's largest foodservice supplier with a passion for food.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal development.
- Why this job: Shape the future of marketing in a dynamic environment and make a real impact.
- Qualifications: Proven senior marketing experience and strong leadership skills required.
- Other info: Diverse and inclusive workplace where your unique talents are celebrated.
The predicted salary is between 36000 - 60000 £ per year.
Reporting into the Managing Director, the Head of Marketing is a key leadership role responsible for shaping and delivering the marketing strategy to support Country Choice’s business objectives. This position drives innovation, proposition development and execution of the marketing mix to achieve both short-term tactical goals and long-term strategic growth. The role ensures the brands remain distinctive, competitive and aligned with customer needs. You will have 5 direct reports, budget responsibility, UK wide responsibility for the marketing strategy and have a direct influence on sales growth, margin improvement and customer acquisition and retention.
What you’ll be doing:
- Develop and review marketing plans, budgets and KPIs to deliver business objectives
- Lead the development and implementation of the business proposition and marketing mix
- Drive growth through compelling promotions, gap‑fill programmes and category management
- Bring to market NPD and food concepts that deliver category growth and customer operational simplicity
- Drive consumer awareness to our brand across retail convenience and food service including packaging
- Manage national and regional, industry, customer and internal trade shows and exhibitions
- Manage annual price changes, ensuring they remain competitive, in line with the market and maintaining customer profitability
- Lead digital initiatives including online sales channel development, loyalty programmes and social media strategy
- Provide market, customer and competitor intelligence to underpin strategic decisions
- Contribute to customer retention and acquisition through compelling propositions and pricing strategies
- Manage marketing spend within agreed budgets
- Ensure all initiatives are supported with effective communications and distribution incentives (sales literature, trade shows, website, etc.)
- Lead, coach and develop the marketing team to build capability and retain top talent
What we are looking for:
- Proven success in senior marketing leadership role
- Strong people management experience with a track record of developing high‑performing teams
- High commercial awareness and ability to leverage commercial levers for growth
- Excellent strategic planning, analytical, and organisational skills
- Strong project management capability and experience delivering cross‑functional initiatives
- Strategic capability with ability to balance detail and big‑picture thinking
- Strong influencing and communication skills across all levels
- Resilient under pressure with ability to adapt to changing priorities
- Results driven with a focus on delivering commercial outcomes
- High ethical standards and sound judgment in decision making
- Ability to inspire and lead teams through change
Additional Information
At Brakes everyone is welcome. We don’t want you to ‘fit our culture’ we want you to help define it and we actively celebrate the unique talents of each and every colleague. We don’t just look at your CV, we’re more focused on who you are and your potential. As part of our values, we are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated and has the same opportunities. We work hard to ensure that everyone feels part of our business, as we care for one another and connect the world through food and trusted partnerships. Our ultimate goal is to ensure that everyone belongs and thrives at Brakes and we recognise that Brakes can only thrive when everyone feels they belong. We’ll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our resourcing team who will be happy to support you.
Brakes Built on a passion for food and feeding the nation, we are the UK’s largest foodservice supplier. Every day Brakes deliver the highest quality fresh and frozen food and ingredients from our nationwide network of distribution centres to some of the nation’s most famous pubs and restaurants, as well as schools, caterers, care homes and hospitals. Our customers depend on us, and our 8,000‑strong workforce is dedicated and proud to be part of this vital provision. And we’re growing!
Head of Marketing - Country Choice in Orpington employer: Sysco GB
Contact Detail:
Sysco GB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Country Choice in Orpington
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements and projects. This is your chance to shine and demonstrate how you can drive growth and innovation.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can contribute to their marketing strategy and help them stand out in the market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Head of Marketing - Country Choice in Orpington
Some tips for your application 🫡
Show Your Passion for Marketing: When you're writing your application, let your enthusiasm for marketing shine through! We want to see how your passion aligns with our mission at Country Choice and how you can drive innovation in our marketing strategy.
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Marketing role. Highlight your relevant experience and achievements that match the job description. We love seeing how your unique skills can contribute to our goals!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to describe your past roles and successes. We appreciate a well-structured application that makes it easy for us to see your potential!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Sysco GB
✨Know Your Marketing Strategy
Before the interview, dive deep into Country Choice's current marketing strategy. Understand their brand positioning, recent campaigns, and how they align with customer needs. This will help you articulate how your experience can enhance their marketing efforts.
✨Showcase Leadership Skills
As a Head of Marketing, you'll be leading a team. Prepare examples that highlight your people management skills and how you've developed high-performing teams in the past. Be ready to discuss your approach to coaching and inspiring others.
✨Demonstrate Commercial Awareness
Familiarise yourself with the foodservice industry and current market trends. Be prepared to discuss how you can leverage commercial levers for growth, including pricing strategies and promotional activities that drive sales and customer retention.
✨Prepare for Scenario Questions
Expect questions that assess your strategic thinking and problem-solving abilities. Think of scenarios where you've had to balance detail with big-picture thinking, especially under pressure. Use the STAR method (Situation, Task, Action, Result) to structure your responses.