Area Sales Manager

Area Sales Manager

Aylesbury Full-Time 32000 - 48000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive sales by winning and nurturing customer relationships in your territory.
  • Company: Join Kff, a family-oriented food wholesaler part of Sysco, the global leader in foodservice.
  • Benefits: Enjoy a competitive salary, uncapped bonuses, a company car or travel allowance, and remote work flexibility.
  • Why this job: Be part of a growing team that values diversity and offers opportunities for personal and professional growth.
  • Qualifications: Sales-driven individuals with strong relationship-building skills; food industry experience is a bonus but not essential.
  • Other info: We embrace diversity and support applicants throughout the recruitment process.

The predicted salary is between 32000 - 48000 £ per year.

This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.

Company Description

Job Description

Area Sales Manager

Homebased / Reading

Up to £40,000 + uncapped bonus potential, company car or travel allowance & home-based contract

Kff is a regional food wholesaler with around 250 colleagues based near Maidstone, Kent. We are part of Sysco, the world\’s largest foodservice provider with over 65,000 colleagues globally. Kff has a family feel with a close-knit team, supplying local pub and restaurant customers as well as delivering directly to the caterer.

Here at Kff, we have ambitious growth plans and are looking for Area Sales Managers responsible for winning and maximising independent foodservice business in your area. If you enjoy working in the field and want to grow your career within a leading foodservice company, Kff is the place for you.

What you will be doing:

You will be responsible for your own territory\’s success by:

  • Gaining, growing, and retaining customers to deliver profitable volume growth against targets
  • Researching your target audience and opportunities within your territory
  • Building and maintaining strong customer relationships through face-to-face meetings and understanding customer needs
  • Onboarding new customers effectively while maintaining relationships with existing accounts
  • Partnering with customers to understand their growth plans, adding value, and offering practical solutions and products
  • Monitoring competitor activity to ensure you offer the best local solutions

What we are looking for:

We seek someone capable of winning new business and maximizing sales with existing customers. Ideally, you will be commercially savvy, proficient in Excel, and skilled in relationship building. A desire for sales is essential. Food industry experience is a plus but not required.

We value diversity and inclusion, encouraging you to bring your whole self to work and help define our culture.

Qualifications

Additional Information

At Kff, everyone is welcome. We focus on potential and personality, not just CVs. We are committed to fostering a diverse and inclusive environment where everyone feels valued and has opportunities to thrive. We support our applicants throughout the process and are happy to make adjustments to our recruitment procedures if needed.

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Area Sales Manager employer: Sysco GB

Kff is an exceptional employer that offers a supportive and inclusive work culture, perfect for those looking to thrive in the foodservice industry. With competitive salaries, uncapped bonus potential, and opportunities for career growth within a family-oriented team, employees can enjoy a fulfilling work-life balance while making a meaningful impact in their local communities. As part of Sysco, the world's largest foodservice provider, Kff provides unique advantages such as extensive resources and a global network, ensuring that every team member has the tools they need to succeed.
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Contact Detail:

Sysco GB Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager

✨Tip Number 1

Research Kff and its competitors thoroughly. Understanding their market position, customer base, and unique selling points will help you tailor your approach during interviews and demonstrate your genuine interest in the company.

✨Tip Number 2

Network with current or former employees of Kff on platforms like LinkedIn. They can provide valuable insights into the company culture and expectations for the Area Sales Manager role, which can give you an edge in your discussions.

✨Tip Number 3

Prepare to discuss specific strategies for gaining and retaining customers in your territory. Think about how you would approach building relationships and onboarding new clients, as this is a key aspect of the role.

✨Tip Number 4

Showcase your sales achievements and any relevant experience in relationship building during your conversations. Be ready to share examples of how you've successfully grown business in previous roles, even if it's not directly in the food industry.

We think you need these skills to ace Area Sales Manager

Sales Skills
Customer Relationship Management
Negotiation Skills
Market Research
Territory Management
Communication Skills
Excel Proficiency
Problem-Solving Skills
Networking Skills
Time Management
Adaptability
Commercial Awareness
Team Collaboration
Customer Onboarding

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in sales and customer relationship management. Emphasise any achievements in gaining and retaining customers, as this aligns with the responsibilities of the Area Sales Manager role.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sales and your understanding of the foodservice industry. Mention specific examples of how you've successfully built relationships with clients and contributed to business growth.

Showcase Your Skills: In your application, clearly outline your skills in Excel and any other relevant tools. If you have experience in monitoring competitor activity or understanding market trends, be sure to include that as well.

Highlight Your Personality: Since Kff values personality and potential, don't hesitate to let your character shine through in your application. Share your motivations for wanting to work in sales and how you can contribute to their inclusive culture.

How to prepare for a job interview at Sysco GB

✨Know Your Territory

Before the interview, research the area you will be managing. Understand the local market, key competitors, and potential customers. This knowledge will demonstrate your commitment and readiness to take on the role.

✨Showcase Relationship Building Skills

Prepare examples of how you've successfully built and maintained customer relationships in the past. Highlight your ability to understand customer needs and provide tailored solutions, as this is crucial for an Area Sales Manager.

✨Demonstrate Commercial Savvy

Be ready to discuss your understanding of sales metrics and how you have used data to drive decisions. Familiarity with Excel is a plus, so consider bringing examples of reports or analyses you've created.

✨Emphasise Your Sales Drive

Express your passion for sales and your desire to grow within the foodservice industry. Share specific instances where you have successfully won new business or maximised sales with existing customers to illustrate your capabilities.

Area Sales Manager
Sysco GB
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  • Area Sales Manager

    Aylesbury
    Full-Time
    32000 - 48000 £ / year (est.)

    Application deadline: 2027-08-24

  • S

    Sysco GB

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