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- Tasks: Lead marketing strategy and drive innovation for a leading foodservice supplier.
- Company: Join Brakes, the UK's largest foodservice supplier with a passion for food.
- Benefits: Inclusive culture, career development, and the chance to shape the future of marketing.
- Why this job: Make a real impact in a dynamic role that influences sales and customer engagement.
- Qualifications: Proven marketing leadership experience and strong team management skills.
- Other info: Diverse and inclusive workplace where your unique talents are celebrated.
The predicted salary is between 36000 - 60000 £ per year.
Company Description: This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Reporting into the Managing Director, the Head of Marketing is a key leadership role responsible for shaping and delivering the marketing strategy to support Country Choice's business objectives. This position drives innovation, proposition development and execution of the marketing mix to achieve both short-term tactical goals and long-term strategic growth. The role ensures the brands remain distinctive, competitive and aligned with customer needs. You will have 5 direct reports, budget responsibility, UK wide responsibility for the marketing strategy and have a direct influence on sales growth, margin improvement and customer acquisition and retention.
What you’ll be doing:
- Develop and review marketing plans, budgets and KPIs to deliver business objectives
- Lead the development and implementation of the business proposition and marketing mix
- Drive growth through compelling promotions, gap-fill programmes and category management
- Bring to market NPD and food concepts that deliver category growth and customer operational simplicity
- Drive consumer awareness to our brands across retail convenience and foodservice including packaging
- Manage national and regional, industry, customer and internal trade shows and exhibitions
- Manage annual price changes, ensuring they remain competitive, in line with the market and maintaining customer profitability
- Lead digital initiatives including online sales channel development, loyalty programmes and social media strategy
- Provide market, customer and competitor intelligence to underpin strategic decisions
- Contribute to customer retention and acquisition through compelling propositions and pricing strategies
- Manage marketing spend within agreed budgets
- Ensure all initiatives are supported with effective communications and distribution incentives (sales literature, trade shows, website, etc.)
- Lead, coach and develop the marketing team to build capability and retain top talent
What we are looking for:
- Proven success in senior marketing leadership role
- Strong people management experience with a track record of developing high-performing teams
- High commercial awareness and ability to leverage commercial levers for growth
- Excellent strategic planning, analytical, and organisational skills
- Strong project management capability and experience delivering cross-functional initiatives
- Strategic capability with ability to balance detail and big-picture thinking
- Strong influencing and communication skills across all levels
- Resilient under pressure with ability to adapt to changing priorities
- Results driven with a focus on delivering commercial outcomes
- High ethical standards and sound judgment in decision making
- Ability to inspire and lead teams through change
Additional Information:
At Brakes everyone is welcome. We don’t want you to 'fit our culture' we want you to help define it and we actively celebrate the unique talents of each and every colleague. We don’t just look at your CV, we’re more focused on who you are and your potential. As part of our values, we are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated and has the same opportunities. We work hard to ensure that everyone feels part of our business, as we care for one another and connect the world through food and trusted partnerships. Our ultimate goal is to ensure that everyone belongs and thrives at Brakes and we recognise that Brakes can only thrive when everyone feels they belong. We’ll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our resourcing team who will be happy to support you.
Brakes Built on a passion for food and feeding the nation, we are the UK’s largest foodservice supplier. Every day Brakes deliver the highest quality fresh and frozen food and ingredients from our nationwide network of distribution centres to some of the nation’s most famous pubs and restaurants, as well as schools, caterers, care homes and hospitals. Our customers depend on us, and our 8,000-strong workforce is dedicated and proud to be part of this vital provision. And we’re growing!
Head of Marketing - Country Choice in Orpington employer: Sysco Corporation
Contact Detail:
Sysco Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Country Choice in Orpington
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to show how you can contribute to their goals, especially in shaping marketing strategies. Tailor your answers to reflect their values and objectives.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We can’t stress enough how important it is to articulate your experience and vision clearly, especially when discussing leadership and team development.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. We believe it shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Head of Marketing - Country Choice in Orpington
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing shine through! We want to see how your passion aligns with our mission at Country Choice. Share specific examples of your past successes that demonstrate your love for the industry.
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your leadership experience and any relevant achievements that showcase your ability to drive growth and manage teams effectively. We love seeing how you can bring value to our brand!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the heart of your qualifications and experiences.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Country Choice!
How to prepare for a job interview at Sysco Corporation
✨Know Your Marketing Strategy
Before the interview, dive deep into Country Choice's current marketing strategy. Familiarise yourself with their recent campaigns, promotions, and any new product developments. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll be leading a team. Prepare examples that highlight your people management skills and how you've developed high-performing teams in the past. Be ready to discuss specific challenges you've faced and how you overcame them to inspire your team.
✨Demonstrate Commercial Awareness
Brush up on your understanding of the foodservice industry and current market trends. Be prepared to discuss how you can leverage commercial levers for growth and how your strategic planning can contribute to sales growth and customer retention at Country Choice.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving and strategic thinking abilities. Think about potential challenges Country Choice might face and how you would address them. This will showcase your big-picture thinking and adaptability under pressure.