At a Glance
- Tasks: Own and optimise marketing operations to drive growth and efficiency.
- Company: Join a fast-growing AI video platform trusted by top brands.
- Benefits: Competitive salary, stock options, hybrid work, and generous leave policies.
- Other info: Dynamic work environment with excellent career growth opportunities.
- Why this job: Be part of a revolutionary team shaping the future of video communication.
- Qualifications: 3-5 years in marketing operations with strong data analysis skills.
The predicted salary is between 36000 - 60000 £ per year.
Overview
From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content. Today, people want to watch and listen, not read — both at home and at work. If you’re reading this and nodding, check out our brand video.
Despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high-quality video production remains complex and challenging to scale—until now…
Meet Synthesia
We’re on a mission to make video easy for everyone. Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it’s for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s and more. Read stories from happy customers, what 1,200+ people say on G2 and being named as one of the \"Top Startups to Bet Your Career On\" in 2025!
In 2023, we were one of 7 European companies to reach unicorn status. In February 2024, G2 named us as the fastest growing company in the world. In 2025 we announced our series D funding. In total we’ve raised over $330M in funding from top-tier investors, including NEA, Atlassian Ventures, WiL, PSP Growth, and existing investors such as Accel, Nvidia, Kleiner Perkins, GV and top founders and operators including Stripe, Datadog, Miro, Webflow, and Facebook.
About the role
As Synthesia’s go-to-market strategy matures and marketing scales, we’re building stronger operational foundations to drive predictable growth. We’re looking for a Marketing Operations Specialist to own and optimize the marketing engine — ensuring data integrity, scalable processes, and visibility into marketing performance. This role will sit at the intersection of marketing, RevOps, and sales, driving automation, insights, and operational excellence that enable the team to move faster and smarter.
What you’ll be doing
Website & Analytics Management
Own website measurement and analytics setup (Google Analytics, GTM).
Audit and improve event tracking — including demo forms, pricing page, and self-serve sign-ups.
Marketing Automation
Build and maintain workflows, email programs, and campaign templates for scalable execution.
Standardize and automate campaign operations across field events, webinars, and paid channels.
CRM & Attribution
Manage Salesforce Campaigns — enforce consistent hierarchy, statuses, and attribution models.
Strengthen ad attribution (CAPI, MTA) and improve CRM attribution logic.
Maintain alignment and data integrity between HubSpot and Salesforce.
Centralize ownership of all marketing technology integrations (HubSpot, Salesforce, etc.).
Lead HubSpot optimization or migration to an enterprise-grade marketing automation platform.
Ensure field alignment across systems (fields, routing, account matching, tracking).
2. Data Management & Reporting
Data Quality
Maintain clean, standardized data across HubSpot and Salesforce.
Build proactive issue-flagging and data QA mechanisms.
Reporting & Insights
Build and maintain marketing dashboards (funnel performance, pipeline influence, ROI).
Support ad hoc analysis and root-cause investigations for performance drops.
Provide full-funnel and lifecycle visibility — from awareness to closed-won.
Deliver ICP-level insights on channel effectiveness and buyer engagement patterns.
Lead & Intent Scoring
Design and implement lead scoring models combining demographic fit and behavioral intent.
Help sales prioritize outreach through clear, actionable scoring frameworks.
3. Process & Workflow Optimization
Lead Lifecycle Management
Define and optimize lead routing, scoring, and handoff between marketing and sales.
Ensure enrichment, activity-based routing, and smooth SDR/AE follow-up.
Automate repetitive marketing tasks and workflows for field marketing, SEO, and ads.
Enable marketing teams to focus on creativity and customer engagement, not manual ops.
Field Marketing Enablement
Streamline event and campaign processes to minimize operational overhead.
Improve data capture, tracking, and ROI reporting for field events.
What you’ll bring
3–5 years in Marketing Operations, Revenue Operations, or related analytical roles.
Hands-on experience with HubSpot, Salesforce, and marketing analytics tools.
Strong understanding of campaign attribution, lead lifecycle, and CRM data architecture.
Exceptional data skills; able to conduct deep investigative analysis to identify issues and uncover areas of opportunity.
Excellent cross-functional communication skills — especially with marketing, sales, and ops teams.
What Synthesia expects
Put the Customer First
Own it & Go Direct
Make the Journey Fun
The good stuff
Location: London, UK
In addition to being a part of a great team, working in a fun and innovative environment, we offer...
📍 A hybrid setting where you can work from our London office in Soho.
💸 A competitive salary + stock options in our fast-growing Series C start-up.
🍼 Paid parental leave entitling primary caregivers to 16 weeks of full pay, and secondary 5 weeks of full pay
🌴 25 days of annual leave + public holidays in the country where you are based.
🚲Cycle to work scheme (London).
🥳 Regular socials and company retreats + and regular tasty lunches!
🏥 Private Medical Insurance (Medical History Disregarded basis) including mental health support, dental & vision, cashback and gym discounts. (UK)
💻 Work from home set up.
🚀 A huge opportunity for career growth as you’ll help shape a market-defining product.
Create a Job Alert
Marketing Operations Specialist in Camden Town employer: Synthesia
At Synthesia, we pride ourselves on being an innovative and dynamic employer that champions creativity and collaboration in the heart of London. Our hybrid work environment allows for flexibility while fostering a strong team culture, complemented by competitive salaries, generous parental leave, and ample opportunities for professional growth. Join us to be part of a fast-growing unicorn where your contributions will directly impact the future of video communication.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Operations Specialist in Camden Town
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how important it is to build relationships; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and achievements. This gives potential employers a taste of what you can do, and we love seeing creativity in action!
✨Tip Number 3
Prepare for interviews by researching the company and its culture. We want to see that you’re genuinely interested in Synthesia and our mission. Practice common interview questions and think about how your experience aligns with the role.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the position and keeps you fresh in the interviewer’s mind. Plus, we appreciate a little extra effort!
We think you need these skills to ace Marketing Operations Specialist in Camden Town
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Operations Specialist role. Highlight your experience with HubSpot, Salesforce, and any marketing analytics tools you've used. We want to see how your skills align with what we're looking for!
Show Off Your Data Skills:Since this role involves a lot of data management and reporting, don’t shy away from showcasing your analytical abilities. Include examples of how you've improved data quality or created insightful reports in your previous roles. We love a good data story!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity and want to quickly understand your qualifications and experiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining our team at Synthesia!
How to prepare for a job interview at Synthesia
✨Know Your Tools
Familiarise yourself with marketing tools like HubSpot and Salesforce before the interview. Be ready to discuss how you've used these platforms in past roles, especially in relation to data management and campaign attribution.
✨Showcase Your Analytical Skills
Prepare examples of how you've conducted deep investigative analyses in previous positions. Highlight specific instances where your insights led to improved marketing performance or operational efficiency.
✨Understand the Customer Journey
Be prepared to talk about how you’ve optimised lead lifecycles and improved customer engagement. Discuss any strategies you've implemented that enhanced the overall customer experience from awareness to conversion.
✨Communicate Cross-Functionally
Since this role involves collaboration with various teams, think of examples where you've successfully communicated with marketing, sales, and operations. Emphasise your ability to bridge gaps and ensure everyone is aligned on goals.
