At a Glance
- Tasks: Own and ship impactful features that drive activation and revenue metrics.
- Company: Join Synthesia, the leading AI video platform trusted by top brands.
- Benefits: Competitive salary, stock options, 25 days leave, and remote work flexibility.
- Other info: Dynamic growth team with a focus on measurable outcomes and career development.
- Why this job: Be part of a pioneering team shaping the future of AI and visual communication.
- Qualifications: Experience in activation, conversion, and building experimentation infrastructure.
The predicted salary is between 100000 - 100000 € per year.
Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.
About the role:
- Own and ship high-impact experiments and features end-to-end – from hypothesis to production – that directly move activation, conversion, and revenue metrics.
- Design for measurable outcomes, not just output, and iterate quickly based on data.
- Work full-stack across the Growth surface: activation flows and onboarding, self-serve and freemium infrastructure, pricing and packaging mechanics, PQL-to-enterprise funnels, viral and sharing loops.
- Build and extend the team's experimentation platform, constructing A/B infrastructure, instrumentation, and metrics pipelines that power how the whole product grows.
- Partner closely with product managers and data analysts to prioritize the highest-leverage work, make clear trade-offs between experimentation velocity and long-term scalability, and translate ambiguous business problems into clean technical solutions.
Team you would be joining – Growth:
The Growth team is dedicated to driving high NDR and sustainable revenue growth through self‑service and freemium offerings, improving user experience, and optimizing conversion pathways while aligning with enterprise goals. This team operates at the intersection of product, engineering, and data, shipping experiments rapidly and iterating based on measurable outcomes.
What we’re looking for:
- Experience in activation, conversion, monetization, or PLG systems – not growth marketing or CMS/content engineering.
- Experience building or significantly extending experimentation infrastructure – A/B systems across cached and non‑cached pages, metrics pipelines, experiment orchestration – at the builder bar, not just the user bar.
- A habit of quantifying your own impact: you default to metrics (conversion %, activation rate, ARR lift, INP/TTI) when describing what you shipped.
- Strong product sense and ownership mindset – comfortable owning the problem definition, trade‑offs, and technical approach, not just the implementation tickets.
- Experience with viral mechanics, sharing loops, or team‑expansion features is a strong plus.
Why join us?
We’re living the golden age of AI. The next decade will yield the next iconic companies, and we dare to say we have what it takes to become one.
Our culture:
At Synthesia we’re passionate about building, not talking, planning, or politicising. We strive to hire the smartest, kindest, and most unrelenting people and let them do their best work without distractions. Our work principles serve as our charter for how we make decisions, give feedback and structure our work to empower everyone to go as fast as possible.
Other important info:
- Our preference is for this role to be based either in‑office or remote in the following locations: UK, Germany, Switzerland or Ireland.
- The salary starts at EUR/GBP/CHF 100,000 base + stock option plan.
- This is full‑time employment only – no contractors possible – usually through OysterHR.
- Everyone at Synthesia gets 25 days of leave + local holidays (no extra paid or unpaid leave possible).
- We only sponsor VISA if you are in the UK/EU country already and need support.
Software Engineer, Front End Leaning (Growth) in London employer: Synthesia
At Synthesia, we pride ourselves on being a forward-thinking employer that champions innovation and creativity in the AI space. Our vibrant work culture fosters collaboration and autonomy, allowing our engineers to take ownership of impactful projects while benefiting from extensive growth opportunities within a rapidly expanding company. With a commitment to employee well-being, we offer competitive salaries, stock options, and generous leave policies, making Synthesia an exceptional place to build a meaningful career in the heart of London.
StudySmarter Expert Advice🤫
We think this is how you could land Software Engineer, Front End Leaning (Growth) in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at meetups. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or GitHub repo showcasing your projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and coding challenges. We recommend doing mock interviews with friends or using platforms that simulate real interview scenarios.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Software Engineer, Front End Leaning (Growth) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the role. Highlight your experience in activation, conversion, and monetisation systems, as well as any relevant projects you've worked on that align with our goals at Synthesia.
Show Your Impact:When describing your past work, focus on quantifiable results. Use metrics like conversion rates or ARR lift to demonstrate how your contributions made a difference. We love seeing numbers that tell a story!
Be Clear and Concise:Keep your application straightforward and to the point. Avoid jargon and make sure your technical skills and experiences are easy to understand. We appreciate clarity and directness in communication.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Synthesia
✨Know Your Metrics
Make sure you can talk confidently about key metrics like conversion rates and activation percentages. Synthesia values candidates who quantify their impact, so prepare examples of how your work has directly influenced these metrics in previous roles.
✨Understand the Experimentation Process
Familiarise yourself with A/B testing and experimentation infrastructure. Be ready to discuss your experience building or extending such systems, as this is crucial for the role. Think of specific projects where you’ve contributed to experimentation frameworks.
✨Showcase Your Product Sense
Demonstrate a strong product sense by discussing how you've defined problems and made trade-offs in past projects. Synthesia looks for candidates who can own the problem definition, so be prepared to share your thought process on prioritising features and technical approaches.
✨Align with Company Culture
Research Synthesia’s culture and work principles. They value building over talking, so express your passion for creating impactful solutions. Share examples of how you’ve thrived in fast-paced environments and contributed to team success without unnecessary distractions.
