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- Tasks: Lead social media strategy and create engaging content across platforms like X, Instagram, and LinkedIn.
- Company: Join Synthesia, a fast-growing AI video communications platform transforming content creation.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Why this job: Be at the forefront of AI and video trends while making a real impact in social media.
- Qualifications: 4-10 years of social media experience with proven success in community growth and management.
- Other info: Dynamic team culture with a focus on creativity and collaboration.
The predicted salary is between 42000 - 84000 £ per year.
Welcome to the video first world! From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content. Today, people want to watch and listen, not read — both at home and at work.
Despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high-quality video production remains complex and challenging to scale - until now.
Meet Synthesia. We’re on a mission to make video easy for everyone. Our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it’s for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently.
About The Role... You’ll join the Content and Community team at Synthesia, leading a Social Media team of 1 and working very closely with our Creative team to produce impactful social media assets and campaigns.
You are someone who has a deep understanding of social media, content creation, and cultural and tech/AI trends. You live on the For You Pages and come with a great track record of creating real impact on X, Instagram and LinkedIn. You love creating content that engages, entertains, drives action and are used to balancing organizational skills, creativity and excellent communication skills.
What You’ll Do
- Fully own distribution across Social Media, deeply understand the latest format trends, best practices and constantly look for growth hacks across platforms to grow reach and impact.
- Manage Synthesia’s day-to-day Social Media presence hands-on (X, Instagram, LinkedIn, TikTok) and lead the social media team.
- Work closely with the Creative team on SoMe assets and campaigns (e.g. hero visuals, video concepts, cross-channel launches).
- Analyze performance, test new formats, and continuously optimize based on data and insights.
- Jump on real-time buzz opportunities, news cycles, and conversations that matter in AI, tech, and culture and insert Synthesia in meaningful and relevant trends.
- Collaborate with product marketing, comms, and growth teams to ensure social supports launches and GTM plays.
- Drive employee advocacy, help with Founder brands by enabling teams and individuals to share and amplify Synthesia across their networks.
Qualifications
- 4-10 years social media experience at major brand or organization, including at least 2-3 years of management experience.
- Proven track record of growing social communities and making a real impact, not just posting content.
- Creative portfolio showcasing work that resonates in culture and articulates clear concepts.
- Ability to work in high-level content strategy and hands-on social media management tasks with extreme attention to detail.
- Experience of leading video based social campaigns.
- Strong collaboration skills and the ability to build trust, influence partners, and inspire teams.
Exceptional Candidates Will Have
- Hands on experience with crafting viral posts and campaigns on X, IG and/or LinkedIn.
- Intrinsic interest and motivation to learn more about AI and AI video.
Please include a link to your portfolio showcasing relevant work samples. A portfolio submission is mandatory for consideration of your candidacy.
Social Media Lead in London employer: Synthesia
Contact Detail:
Synthesia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Lead in London
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own profiles are looking sharp. Show off your skills by sharing content that reflects your understanding of trends and engages your audience. We want to see your creativity in action!
✨Tip Number 2
Network like a pro! Connect with people in the industry on LinkedIn and engage with their posts. Comment, share, and start conversations. This not only gets you noticed but also helps us understand your passion for social media and AI. Plus, it’s a great way to learn about hidden job opportunities!
✨Tip Number 3
Prepare for the interview by knowing our brand inside out. Watch our videos, read up on our latest campaigns, and think about how you can contribute to our mission. We love candidates who come in with fresh ideas and a clear vision of how they can help us grow!
✨Tip Number 4
Don’t forget to showcase your portfolio! Make sure it’s easily accessible and highlights your best work. We want to see your creative flair and how you’ve made an impact in previous roles. Apply through our website and let your work speak for itself!
We think you need these skills to ace Social Media Lead in London
Some tips for your application 🫡
Show Off Your Social Media Savvy: Make sure your application highlights your experience with social media. We want to see how you've created engaging content and grown communities. Share specific examples that demonstrate your impact!
Link to Your Creative Portfolio: Don’t forget to include a link to your portfolio! This is a must for us to see your creative flair and the kind of work you’ve done. Make it easy for us to see your best stuff right away.
Tailor Your Application: Take a moment to tailor your application to the role. Mention how your skills align with our mission at Synthesia and how you can contribute to our social media strategy. We love seeing genuine interest!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Synthesia
✨Know Your Platforms
Before the interview, dive deep into the social media platforms mentioned in the job description. Understand their latest trends, features, and what makes content go viral on each. This will show your potential employer that you’re not just familiar with these platforms but are actively engaged with them.
✨Showcase Your Creativity
Prepare to discuss specific campaigns or posts you've created that had a significant impact. Bring examples from your portfolio that highlight your ability to engage audiences and drive action. Be ready to explain your thought process behind these creations.
✨Stay Updated on AI Trends
Since the role involves AI video content, brush up on the latest developments in AI and how they relate to social media. Being able to discuss current trends and how they can be leveraged for Synthesia’s goals will demonstrate your genuine interest and expertise.
✨Collaborative Mindset
Emphasise your experience working with creative teams and other departments. Prepare examples of how you’ve successfully collaborated on projects in the past. This will highlight your ability to build trust and inspire others, which is crucial for this role.
