At a Glance
- Tasks: Lead and grow a high-performance sales team in the Mid-Market segment.
- Company: Join Synthesia, the leading AI video platform transforming business communication.
- Benefits: Competitive salary, stock options, hybrid work, and comprehensive health benefits.
- Other info: Dynamic culture with a focus on customer success and fun team activities.
- Why this job: Shape the future of SaaS sales and make a real impact in a fast-growing startup.
- Qualifications: Proven leadership in Mid-Market SaaS sales and strong pipeline generation skills.
The predicted salary is between 120000 - 150000 £ per year.
Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations. Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.
As we build a new category, we’re redefining the future of SaaS sales. We’re now seeking an exceptional Regional Director of Sales, Mid Market to lead and scale our Mid‑Market segment. This is a rare opportunity to build and shape a high‑velocity, high‑performance team of Account Executives focused on companies typically ranging from ~100–1,000 employees. You’ll play a critical role in driving new logo acquisition while building a strong land‑and‑expand motion across a broad and diverse customer base.
As a key leader in our scaling journey, you will:
- Build and lead a US‑based Mid‑Market team responsible for driving ARR through new business and expansion within existing accounts.
- Establish excellence in pipeline generation, sales fundamentals, and disciplined deal execution.
- Create a performance culture rooted in accountability, outbound rigor, and operational precision.
- Partner cross‑functionally with Marketing, RevOps, and Customer Success to ensure strong lead flow, smooth handoffs, and expansion success.
At Synthesia, we’re building an environment where ambitious leaders can do the most impactful work of their careers. If you’re energized by building teams, driving velocity, and scaling repeatable systems, we’d love to meet you.
What you’ll be doing…
- Lead and grow a US‑based Mid‑Market team focused on driving ARR across companies in the 100–1,000 employee range.
- Drive a strong pipeline generation culture where outbound is a shared responsibility.
- Coach AEs on discovery depth, deal qualification (MEDDPICC), and multi‑threading across lines of business.
- Balance velocity with deal quality—ensuring predictable forecasting and strong conversion metrics.
- Proactively recruit top Mid‑Market talent and build a strong bench.
- Refine segmentation, territory design, and playbooks to support repeatable scale.
- Partner closely with Marketing and Customer Success to drive new logo acquisition and structured expansion.
We’d love to hear from you if you have…
- Proven leadership experience managing Mid‑Market SaaS sales teams.
- Experience managing teams in heavy outbound/sales‑led organisations; you have operational excellence and rigour around pipeline generation (PG).
- Experience in reputable, value‑driven, methodological sales environments, ideally using MEDDPICC & Command of the Message.
- You’ve proactively recruited and built winning teams before—bonus points if you’ve headhunted reps yourself, as you’ll be expected to PG here!
- Extensive experience in B2B SaaS sales winning new business and expanding existing accounts—before you became a manager, you had your own successful SaaS sales career.
- You’ve experienced rapid growth & understand the opportunities and challenges that can bring—and you thrive in it!
- Superior process and time‑management skills.
Location: New York City or Austin. Willingness to travel to NYC HQ and customer sites as needed.
We'd be particularly excited if…
- Your experience is with transformatory SaaS products that are sold across lines of business and use‑cases.
- You’re based in New York City or Austin.
Salary: We aim to be competitive based on location, 50/50 split + share options.
Our culture:
- Put the Customer First
- Own it & Go Direct
- Be Fast & Experimental
- Make the Journey Fun
Benefits:
- A competitive salary + stock options in our fast‑growing Series D startup
- Hybrid working environment
- 100% Medical, Dental & Vision
- 401k Plan
- Paid parental leave
- 25 days of annual leave + Public holidays + paid sick leave
- Fun culture with regular socials
- A generous referral scheme
- A brand new computer + monitor
Regional Director of Sales, Mid Market in London employer: Synthesia
At Synthesia, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. With a strong focus on employee growth, we offer competitive salaries, stock options, and comprehensive benefits including 100% medical coverage and generous leave policies. Our hybrid working environment encourages collaboration and creativity, making it an ideal place for ambitious leaders to thrive and make a significant impact in the rapidly evolving AI video landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Director of Sales, Mid Market in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Regional Director of Sales, Mid Market at Synthesia, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Synthesia. Tailor your message to explain why you’re drawn to them and how you can contribute as a Regional Director of Sales, Mid Market. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Regional Director of Sales, Mid Market in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Synthesia:When writing your cover letter, make sure to tailor your message specifically for Synthesia. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Synthesia
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Synthesia that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Synthesia that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Synthesia’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
