Principal Product Ux Designer in London

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.Location: Europe remote or London hybridThe role:We're looking for a Principal Product Designer (L7) to lead design across Synthesia's most complex and high-impact product surfaces. This is a senior IC role - you won't be managing a team, but you'll be operating at the highest level of individual craft and strategic influence, shaping direction across product domains and setting the standard for what great design looks like at Synthesia.You'll define design direction for large, ambiguous problem spaces, anticipate risks before they become blockers, and reframe problems in ways that unlock better outcomes for customers, product teams, and the business.We're building a video platform for everyone - not a specialist tool - and we see a future where Synthesia sits alongside word processors, presentation software, and spreadsheets as a daily staple. Getting there requires design leadership that goes beyond execution: someone who helps the company make the right bets, raises the craft bar across the whole team, and builds the conditions for great design to thrive at scale.Lead large, complex, or ambiguous design initiatives across teams and surfaces - owning direction, success criteria, and long-term UX vision, not just execution.Reframe problems, anticipate downstream risks, and bring clarity to spaces where product direction is still forming.Operate as a strategic partner to Product and Engineering leads: helping define the right problems to solve, shaping long-term product bets, and bringing fresh insight to prioritisation decisions.Drive alignment across teams and stakeholders beyond your immediate group - communicating complex ideas with confidence, clarity, and empathy, and helping leadership make sense of ambiguity.Raise the craft bar across the design team: setting new standards in at least one design discipline and actively elevating the work of those around you.Mentor and coach Senior Designers, contribute to evolving design team culture, and get involved in hiring and planning.Help expand the design team's influence and reputation - inside the org, across the company, and ideally beyond it.A track record of leading high-impact design work across large, ambiguous, or cross-functional problem spaces - and delivering outcomes that meaningfully shift product quality, clarity, or direction.Recognised excellence in craft, in at least one design discipline, with a history of raising the standard for those around you.Systems thinking: you understand how product architecture, AI capabilities, and organisational constraints shape what's possible in the UX - not just what looks good on screen.Experience aligning diverse stakeholders and cross-functional teams around design decisions - communicating with confidence and empathy at every level.Experience mentoring senior designers and contributing to team culture, hiring, or practice-building.A genuine point of view on where product design is heading - and the credibility and communication skills to bring others along.BenefitsA flexible, remote friendly role based out of Europe or one of our hubs in London, Copenhagen, Munich, or Zurich. 25 days of annual leave + public holidays in the country where you are based.A generous referral scheme. Work from home set up.A huge opportunity for career growth as you’ll help shape a market-defining product.