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For Companies At a Glance
- Tasks: Create high-performing ads from trends and insights, managing a network of creators.
- Company: Join Synthesia, a fast-growing AI video platform transforming content creation.
- Benefits: Enjoy remote work flexibility, creative freedom, and a vibrant team culture.
- Why this job: Make impactful ads that reach millions while exploring your creativity.
- Qualifications: Experience in performance marketing and a knack for spotting trends.
- Other info: Collaborative environment with opportunities for bold experimentation and growth.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a Creative Strategist who can turn inspiration (from trends, organic posts and other ads) into high-performing ads, write hooks and scripts, brief creators, and help us produce a lot of ads every single month. You will also help expand and level-up Synthesia's small but fast-growing creator community — finding new creators, and enabling them to produce winning ads at scale.
This role sits at the heart of our performance creative engine. As a Creative Strategist, you will work closely with our Creative Strategy Lead, performance marketing team, motion designers, and our early but fast-growing network of content creators. Your mission is simple: Create winning ads.
What You’ll Do
- Produce weekly creative directions for our internal "ad production engine": performance-driven creative angles for different audiences & use cases
- Produce weekly creative briefs for creators (multiple hooks for each concept, script outlines, visual hook examples)
- Manage the entire flow of creator-generated ads — reviewing submissions, giving feedback, and making sure we ship a lot of ads every month
- Find new creators, evaluate their potential, and help grow and strengthen Synthesia's small but fast-growing creator community
Your success = winning ads that spend real budget, creators who are guided and enabled, and a high volume of fresh ideas feeding our testing pipeline. This role is fast-paced, high-ownership, and extremely creative. Nobody will tell you what you can or can’t try. If you have a crazy idea... you just go for it.
You Have
- You know how to scroll social with purpose: identifying hooks, angles and patterns that could work as a B2B ad
- You have strong direct-response instincts: hooks, angles, problem–solution, CTA psychology
- You understand social media trends (TikTok, Meta, Shorts)
- You’re organized and can manage multiple creators, scripts, and deliverables
- You know how to write a structured brief for an ad
- You know how to give clear, actionable feedback to an ad you don’t like
- You’re a self-starter who brings good energy, ownership and accountability: you get an idea, prototype it, and push it forward without waiting for permission
- You have a couple of years of experience working in performance marketing / paid social space
- You’re excited about scaling an early-stage creator community — finding new creators, improving quality, and establishing stronger collaboration processes
Some Extra Skills That Would Be Awesome
- Experience being in front of the camera (UGC, YouTube, TikTok, etc.)
- Experience filming and editing your own content
- Experience in using / prompting creative AI tools — Veo, Kling, Nano Banana...
- You have used tools to automate part of your job in the past
- Good sense of humour
Location: remote or from one of our amazing offices (your choice!)
Who You’ll Work With
- Our lead creative strategist (your closest partner-in-crime)
- Our performance marketing team, who constantly test and scale the ads you produce
- Our motion design team, who can help bring more polished concepts to life
- A network of content creators, whom you’ll brief, manage, and give feedback to
- New creators you’ll scout, onboard, and integrate into Synthesia's small but expanding creator community
You’ll operate inside a super collaborative creative environment — but you’ll also have full freedom to explore new ideas.
Why this role is unique
- We produce a lot of ads monthly
- You’ll have huge creative freedom — no slow approvals, no unnecessary layers
- You’ll have time and support to do your best work yet
- You’ll help make ads that reach millions every week
- You’ll be working at the cutting edge of synthetic media
- You’ll directly influence revenue by generating winning ads
If you love fast cycles, bold experimentation, and turning creativity into performance... you’ll thrive here.
What’s the hiring process like?
- You apply for the job
- First intro call
- We give you a simple task
- Task review call
- Final call with the team & job offer
Creative Strategist in London employer: Synthesia
Contact Detail:
Synthesia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at Synthesia or similar companies. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your creativity! When you get the chance to meet the team, bring some of your best ideas to the table. Whether it’s a unique ad concept or a fresh take on a trend, let your imagination shine!
✨Tip Number 3
Be proactive! If you spot a trend or a potential creator that could fit well with Synthesia, don’t hesitate to share your thoughts. This shows initiative and your passion for the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our creative journey.
We think you need these skills to ace Creative Strategist in London
Some tips for your application 🫡
Show Your Creative Side: When you're writing your application, let your creativity shine! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can turn inspiration into high-performing ads, so don’t hold back!
Tailor Your Application: Make sure to customise your application for the Creative Strategist role. Highlight your experience with performance marketing and how you can spot winning angles. We want to see how you can contribute to our mission of making video easy for everyone.
Be Clear and Concise: While we love creativity, clarity is key! Make your points straightforward and easy to understand. We need to know how you can manage multiple creators and deliverables without getting lost in the details.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Synthesia
✨Know Your Trends
Before the interview, spend some time scrolling through social media platforms like TikTok and Instagram. Identify current trends and think about how they could translate into effective B2B ads. This will show your potential employer that you have a finger on the pulse of what's working in the creative space.
✨Craft Clear Briefs
Practice writing structured briefs for hypothetical ad concepts. Make sure to include hooks, angles, and clear calls to action. Being able to articulate your ideas clearly will demonstrate your understanding of the role and your ability to guide creators effectively.
✨Showcase Your Creativity
Prepare to discuss any past projects where you’ve turned a creative idea into a successful campaign. Bring examples of your work or even mock-ups of ad concepts you’d love to explore. This will highlight your ability to generate winning ideas and your passion for the role.
✨Be Ready to Experiment
Emphasise your willingness to take risks and try new things during the interview. Share examples of when you've pushed boundaries in your previous roles. This aligns perfectly with the fast-paced, high-ownership environment they’re looking for, and it shows you’re not afraid to innovate.
