Instructional Designer

Welcome to the video-first world. From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content. Today, people want to watch and listen, not read — both at home and at work.

Despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high-quality video production remains complex and challenging to scale—until now…

Meet Synthesia. We’re on a mission to make video easy for everyone. Our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it’s for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently.

We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s, and more. In 2023, we were one of 7 European companies to reach unicorn status. In February 2024, G2 named us as the fastest growing company in the world. In 2025 we announced our series D funding. In total we’ve raised over $330M in funding from top-tier investors.

The Role: Own and Evolve the Synthesia Academy. We’re looking for a technically strong, design-led LMS Manager & Senior Instructional Designer to own and evolve the Synthesia Academy, our customer-facing learning platform used by tens of thousands of learners globally. This role sits at the intersection of instructional design, LMS architecture, and web experience design.

You’ll be responsible for how the Academy is structured, built, and experienced end-to-end: from learning pathways and course design to page layouts, navigation, and visual quality. This is not an internal enablement role. Customer education at Synthesia is a core part of the product experience and must meet the same quality bar as our marketing site and in-app journeys.

What You’ll Do:

• Own the LMS and Academy Architecture — act as the primary owner of the Synthesia Academy architecture, ensuring it is intuitive, scalable, and visually polished.
• Design and maintain learning pathways, course hierarchies, page structures, and navigation.
• Build and manage LMS pages and templates in Thought Industries (or a similar customer-facing LMS).
• Continuously improve the Academy experience based on customer feedback, data, and product changes.
• Design and develop customer-facing courses, certifications, and learning paths grounded in strong instructional design principles.
• Translate complex product concepts into clear, engaging, and actionable learning experiences.
• Create content across formats including video, interactive modules, and in-LMS experiences.
• Ensure learning experiences scale across global audiences, personas, and use cases.
• Design and build Academy pages with a web-first mindset, not a traditional LMS mindset.
• Use HTML and CSS to customize layouts, improve usability, and elevate visual quality beyond out-of-the-box LMS templates.
• Design learning and page layouts in Figma, then implement them accurately in the LMS.
• Ensure consistency with Synthesia’s brand, accessibility standards, and design system.
• Partner closely with Product, Product Marketing, Customer Success, Support, and Enablement teams.
• Work with Brand and Design to ensure Academy visuals and interactions meet the same bar as customer-facing web experiences.
• Create and manage video-based learning content using Synthesia.
• Use engagement data, completion rates, and qualitative feedback to continuously improve Academy structure and content.
• Treat the Academy as a living product, iterating regularly as Synthesia and customer needs evolve.

Who You Are:

• A senior instructional designer with proven experience building customer-facing learning experiences.
• An LMS owner and builder who understands how structure, navigation, and page design influence learner behaviour.
• Strong web design skills are a must—you’ve designed and built digital experiences, not just content.
• Confident using HTML and CSS to customise and improve LMS pages.
• Comfortable designing in Figma and translating designs into live experiences.
• Highly detail-oriented, with a strong eye for layout, hierarchy, and visual polish.
• Customer-obsessed and comfortable working in a fast-moving, product-led environment.

What We’re Looking For:

• Must-Haves:
• Proven experience owning or managing a customer-facing LMS or Academy.
• Strong instructional design foundation and a portfolio of real-world work.
• Demonstrable web design and LMS build experience.
• Hands-on experience with HTML and CSS.
• Experience working cross-functionally with Product, CS, or Marketing teams.
• Excellent written and verbal communication skills.
• Nice-to-Haves:
• Experience with Thought Industries.
• Experience creating learning content using Synthesia or other video-based tools.
• Background in digital design, UX, or web content management.
• French, German, or Spanish speaker.

Why Join Synthesia:

• Own a Critical Customer Experience: The Academy is central to how customers learn and succeed with Synthesia.
• High Craft, High Trust: You’ll have the autonomy to build things properly and hold a high quality bar.
• Room to Grow: This role sits at the intersection of learning design, web experience, and product thinking.
• A Team That Loves Building: We iterate, collaborate, and care deeply about the details.