At a Glance
- Tasks: Lead product marketing for innovative AI video solutions and shape the narrative for interactive avatars.
- Company: Join Synthesia, the leading AI video platform trusted by 90% of Fortune 100 companies.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a rapidly growing company with a strong funding background and a collaborative culture.
- Why this job: Be at the forefront of AI innovation and make a real impact in visual communication.
- Qualifications: Experience in product marketing, excellent communication skills, and a knack for storytelling.
Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations. Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion.
About The Role
Synthesia is the #1 Enterprise AI video generation since 2016, and today we work with 90% of the Fortune 100. Our core product, Studio, lets anyone turn a script into a polished video with an AI avatar, no camera or crew required. Now we're entering a new chapter. We're making those avatars interactive. Instead of watching a video, people can have a real conversation with one: ask it questions, practice a sales pitch, run through a training scenario, get answers back in real time. That shift needs a story, and you own it.
As Head of Product Marketing, you lead the function that decides how the whole product line is positioned, messaged, and launched. Video, interactive avatars, the API, and whatever comes next. You'll set the platform narrative and keep it sharp as the product evolves. You'll run launches across the portfolio, own competitive strategy and buyer research, and set the messaging that sales, web, and campaigns all run on. You'll lead a team of five PMMs, hire into it, and raise the bar for what good looks like.
Requirements
- You build and deploy agents.
- You've automated real parts of your own PMM work with them, whether that's competitive tracking, research synthesis, or launch ops.
- You've led a portfolio of products and built or grown the team behind it.
- You set positioning and narrative at the company level, the top-line story everything else ladders up to.
- You're an excellent communicator, written and spoken.
- You have experience managing senior stakeholders and complex program management.
- You partner closely with sales enablement, and can support complex enterprise GTM motions.
Head of Product Marketing employer: Synthesia
At Synthesia, we pride ourselves on being a fast-paced and innovative employer, where exceptional talent is not just welcomed but actively sought after. Our London headquarters fosters a dynamic work culture that prioritises autonomy, creativity, and impactful contributions, allowing employees to see their work make a real difference in the rapidly evolving AI landscape. With ample opportunities for personal and professional growth, and a commitment to maintaining a low-ego, high-trust environment, Synthesia is the ideal place for those looking to thrive in a meaningful and rewarding career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Synthesia and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Synthesia are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Synthesia on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Synthesia. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Product Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Synthesia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Synthesia:Show us that you’ve done your homework! In your application, briefly mention what you admire about Synthesia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Synthesia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Synthesia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Synthesia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
