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- Tasks: Drive demand generation and execute marketing programs across the DACH region.
- Company: Join Synthesia, a leading AI video platform valued at $4 billion.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make an impact in a fast-paced environment while shaping the future of visual communication.
- Qualifications: 4-7 years in B2B field marketing, ideally in SaaS or tech.
- Other info: Collaborative culture with travel opportunities across Europe.
The predicted salary is between 48000 - 84000 £ per year.
Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.
We are looking for a strategic, revenue-driven Field Marketing Manager to own and scale demand generation across the DACH region. This role is responsible for building and executing integrated regional marketing programs that drive measurable pipeline and revenue impact for our commercial teams. You will partner closely with Sales, Customer Success, Partnerships, Customer Marketing and ABM Marketing to design campaigns that build and accelerate pipeline, support expansion, and increase brand presence in the DACH markets. This is a highly cross-functional role for someone who combines strategic thinking with strong execution and a clear sense of ownership.
The role:
- Develop and execute integrated field marketing programs aligned to regional pipeline and revenue targets
- Work closely with our sales and customer success team and forge strong communication and processes between teams
- Plan and execute a mix of regional marketing initiatives including executive roundtables, VIP dinners, trade shows, owned events, partner activations, webinars, and targeted account-based campaigns
- Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions
- Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards
- Increase Synthesia’s visibility and credibility in DACH through strategic event selection, thought leadership activations, and local storytelling
- Develop relationships with key industry communities and associations
- Travel between our European offices in addition to the events you will be organizing. It's essential that you're open and willing to travel as and when required
Experience:
- 4-7 years of B2B field marketing experience, ideally in SaaS or high-growth tech
- Proven track record of driving measurable pipeline and revenue through field marketing or demand generation programs
- Experience running integrated, multi-touch campaigns across online and offline channels
- Strong background partnering directly with Sales and Revenue teams
Skills:
- Deep understanding of regional pipeline planning
- Experience managing marketing automation and CRM platforms (HubSpot & Salesforce)
- Strong analytical skills with ability to translate data into actionable insights
- Exceptional project management and organizational skills
- Native-level German and fluent English
Traits:
- Highly proactive with strong ownership mentality
- Comfortable balancing strategic planning with hands-on execution
- Collaborative and influential across functions
- Adaptable in a fast-paced, scaling environment
Field Marketing Manager - DACH employer: Synthesia
Contact Detail:
Synthesia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager - DACH
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Field Marketing Manager role at Synthesia.
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, be ready to discuss your past successes in driving pipeline and revenue. Use specific examples to demonstrate how you've made an impact in previous roles.
✨Tip Number 3
Be proactive! If you see a job opening that excites you, don’t just wait for the application process. Reach out directly to someone in the company, maybe through LinkedIn, and express your interest. It shows initiative and can set you apart from other candidates.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in field marketing and AI technology. This will not only help you in interviews but also show that you're genuinely interested in the industry and ready to contribute to Synthesia's growth.
We think you need these skills to ace Field Marketing Manager - DACH
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Field Marketing Manager role. Highlight your B2B field marketing experience and any specific achievements in demand generation that align with what we’re looking for.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re the perfect fit for this role. Share your passion for marketing and how your strategic thinking can drive revenue in the DACH region. Don’t forget to mention your experience with integrated campaigns!
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've used analytics to improve campaign performance or pipeline generation. This will show us you can translate insights into action.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your enthusiasm and ensure you’re considered for the role!
How to prepare for a job interview at Synthesia
✨Know Your Stuff
Before the interview, dive deep into Synthesia's products and their impact on the market. Understand how AI is shaping visual communication and be ready to discuss how your experience aligns with their mission. This shows genuine interest and helps you connect your skills to their needs.
✨Showcase Your Campaign Success
Prepare specific examples of successful field marketing campaigns you've executed in the past. Highlight measurable outcomes like lead generation and revenue growth. This will demonstrate your ability to drive results and align with their focus on pipeline and revenue impact.
✨Be Ready to Collaborate
Since this role involves working closely with Sales and Customer Success teams, come prepared to discuss how you've fostered cross-functional collaboration in previous roles. Share examples of how you’ve built strong communication processes and partnerships to achieve common goals.
✨Embrace the Data
Familiarise yourself with key metrics related to campaign effectiveness, such as lead conversion ratios and sales cycle conversions. Be ready to discuss how you've used data to adjust strategies in the past. This will show that you can not only execute but also analyse and optimise marketing efforts.