At a Glance
- Tasks: Lead a dynamic sales team and close key sponsorship deals in the B2B events sector.
- Company: Synergy Group, a rapidly growing company delivering high-impact networking experiences.
- Benefits: Competitive salary, uncapped commission, travel opportunities, and paid birthday leave.
- Other info: Join a fast-paced environment with ongoing training and exciting team socials.
- Why this job: Step up to a leadership role with clear progression to Director of Sales.
- Qualifications: 3+ years in B2B event sales and a proven track record of exceeding targets.
The predicted salary is between 50000 - 65000 £ per year.
Head of Sales – B2B Events | Bristol | Uncapped Commission | August Start Date
Ready to make the jump from Senior BDM to your first Head of Sales role?
Synergy Group has doubled in size over the past year, and we’re looking for an ambitious, commercially driven sales professional to help us keep that momentum going.
We deliver high‑impact networking experiences for senior business leaders through executive dinners, roundtables, and industry events, working with global and Fortune 500 brands.
The role
This is a strictly new business sales leadership role.
You’ll be leading a team of BDMs and BDEs, not managing account managers or customer success.
If you’re currently smashing targets at Senior BDM level and ready to lead a sales team while still closing your own deals, this is your next move, with a clear path to Director of Sales.
- What you’ll be doing
- Personally closing key sponsorship and partnership deals
- Leading and motivating the new business sales team to hit and exceed targets
- Building and managing a strong new business pipeline
- Driving strategic outreach and growth initiatives
- Shaping revenue strategy alongside leadership
- Owning KPIs, forecasting and sales reporting
- What we’re looking for
- 3+ years in B2B event sales (new business focused)
- Currently operating at Senior BDM level or similar
- A consistent track record of hitting/exceeding new business targets
- Strong knowledge of the events and sponsorship market
- Commercially driven, self‑motivated, and ready to lead
- Able to commute to Bristol (office based)
- An established network in events or corporate partnerships
- Experience mentoring junior team members
- A background in fast‑paced, high‑growth businesses
- What’s in it for you
- Competitive base salary (negotiable) plus uncapped commission
- Clear progression to Director of Sales
- Domestic and international travel
- Exposure to global and Fortune 500 brands
- Paid birthday leave (after probation)
- Regular sales incentives and team socials
- Ongoing training and professional development
- #J-18808-Ljbffr
Head of Sales (New Business) employer: Synergy Group
Synergy Group is an exceptional employer for those looking to make a significant impact in the B2B events industry. With a strong focus on employee growth, we offer clear pathways for career advancement, ongoing training, and the chance to lead a high-performing sales team in a dynamic environment. Our culture promotes collaboration and success, complemented by exciting domestic and international travel opportunities and regular team-building events.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales (New Business)
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Head of Sales (New Business) at Synergy Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Synergy Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Sales (New Business). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Head of Sales (New Business)
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Synergy Group:When writing your cover letter, make sure to tailor your message specifically for Synergy Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Synergy Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Synergy Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Synergy Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Synergy Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
