Commercial Lead, Beverages

Company Overview

Synergy Flavors, part of the Carbery Group, is more than just a leading international supplier of ingredients to the global food and beverage industry – we’re a team driven by purpose. Our vision is simple yet powerful: enriching lives through healthier and tastier foods. We believe great flavor starts with great people. That’s why we’re committed to hiring creative, passionate individuals who want to make a real impact. With deep expertise across food, beverage, and nutrition, our teams develop high-quality taste solutions that inspire innovation and elevate everyday experiences.

Role Responsibilities

• As a Senior Business Development Lead, Beverages, you will be responsible for accelerating revenue growth across existing and new customer accounts within the Beverages Category.
• This role combines strategic account development with commercial execution, focusing on increasing market share through data‑driven decisions and a customer‑centric approach that delivers measurable business outcomes.
• You will work cross‑functionally with Category Marketing and R&D to deliver tailored flavour solutions that meet evolving customer needs.
• Own and grow a portfolio of key accounts across the UK and mainland Europe.
• Develop and execute strategic account plans with clear commercial goals.
• Build strong, trust‑based relationships with customers, becoming a go‑to advisor for flavour solutions.
• Coach and lead Beverages teams across regions and countries, fostering high performance, collaboration, and delivery of strategic objectives.
• Lead sales strategy and execution for the assigned category, aligned with market trends and customer needs.
• Identify and convert new business opportunities to drive revenue and margin growth.
• Collaborate with Marketing and R&D to shape and promote category‑specific offerings.
• Drive customer acquisition and retention through compelling, insight‑led proposals.
• Champion cross‑selling across Synergy’s full flavour and technology portfolio to maximise account value.
• Represent Synergy at trade shows and industry events to build brand presence and gather market intelligence.
• Build, manage and drive a robust sales pipeline; deliver accurate forecasts and performance reporting.
• Monitor category and customer performance, adjusting strategies to meet commercial targets.
• Act as a connector across commercial, Category marketing, and technical teams to ensure alignment and execution.
• Anticipate market needs and important changes to mitigate risk and capitalise on opportunities.

Essential Requirements

• Minimum 10 years’ experience in the flavour or food ingredients industry, with strong exposure to the Beverages segment.
• Ability to develop and execute long‑term customer growth plans aligned with category strategy.
• Experience managing commercial budgets and tracking performance against growth KPIs.
• Proven ability to lead cross‑functional initiatives and influence across commercial, R&D, and technical teams.
• Excellent communication, negotiation, and presentation skills, with the ability to influence at all levels.
• Flexibility to travel up to 50% of the time, depending on business needs and customer requests.

Desirable Requirements

• Degree in Food Science, Business, Marketing, or a related field.
• Experience managing accounts across multiple markets or regions.
• Experience working across both B2B and B2C environments.
• Familiarity with CRM platforms and sales reporting tools.

Benefits and Commitment

We offer competitive salaries, comprehensive benefits, and an inclusive workplace where your skills, perspectives, and experience help shape the future of our industry.

EEO Statement

Carbery Group is proud to be an Equal Opportunity Employer, committed to fostering a supportive work environment.