At a Glance
- Tasks: Drive new business by prospecting and generating leasing opportunities across SMEs and mid-market companies.
- Company: Join Synergy Car Leasing, a top-rated automotive finance broker in the UK.
- Benefits: Enjoy a competitive salary, bonus, company car, and flexible home-based work.
- Other info: Be part of a team that values personal growth and teamwork.
- Why this job: Make your mark in a fast-paced environment with real impact on business growth.
- Qualifications: Proven B2B sales experience and strong prospecting skills are essential.
The predicted salary is between 40000 - 45000 £ per year.
Location: Home-based, with access to Harrogate, North Yorkshire
Salary: £40,000 - £45,000 plus bonus and company car
Type: Full time, Permanent
The business development manager is a new role, and is an opportunity to make your mark with a fast-moving, successful leasing broker. The role is across mainland Great Britain, and is focused on generating fleet, light commercial vehicle (LCV) and salary sacrifice opportunities within SMEs businesses and up to large mid-market companies. This is a pure hunting role – the BDM will build and work their own pipeline from cold prospecting, market mapping and outbound activity. Success is measured by new business volume, gross margin and the growth of LCV and salary sacrifice as a proportion of total new business written. You will be home-based, but will attend regular meetings in person with the team in Harrogate, North Yorkshire.
Key Responsibilities
- Identify key SME up to large mid-market companies with fleet requirements and proactively prospect and generate a pipeline of new leasing opportunities.
- Identify fleet and leasing solutions for the customer, focusing on company cars, vans and salary sacrifice scheme to achieve specific volume and profit targets against these three key areas.
- Take a consultative approach to gaining new customers regarding emissions reductions, cost efficiencies, time efficiencies to add value to the customer relationship, and operate in line with our high customer service expectations.
- Work in line with Consumer Duty / FCA requirements, and Synergy policy and processes as an authorised and regulated business.
- Identify, approach and onboard new introducer partners — accountants, independent financial advisers, employee benefits consultants, dealer groups, vehicle manufacturers and affinity/membership organisations.
- Maintain accurate and up-to-date records of prospects, partners and deals in the CRM.
- Provide regular and monthly forecasts and pipeline reports to the Managing Director by the required deadlines.
- Once the customer is onboarded, facilitate a handover of the customer to an Account Manager/Executive to manage the relationship moving forwards.
Person Specification
- Proven track record in B2B new business sales, with evidence of consistently hitting or exceeding targets.
- Strong prospecting and pipeline-generation skills — comfortable with cold outreach and self-sourcing leads, not just working inbound enquiries.
- Experience building and managing third-party introducer, broker or channel partnerships.
- Confident, credible communicator able to present to business owners, fleet managers, and HR/finance/key decision-makers.
- Self-starting and resilient, with the drive to build a territory largely from scratch.
- Commercially astute, able to structure deals that work for both customer and funder.
- Organised, with strong pipeline discipline and accurate reporting habits.
- Full, clean UK driving licence.
- Willingness to travel regularly across mainland Great Britain.
- Experience in vehicle leasing, fleet management, motor finance or automotive retail is desirable, but not essential.
About Synergy Car Leasing:
Synergy Car Leasing is one of the leading automotive finance and credit brokers in the UK, offering vehicle leasing and contract hire to both personal and business clients. Celebrating 20 years, Synergy Car Leasing, established in 2006, is one of the leading vehicle leasing providers in the UK. We’ve achieved the Feefo 10 Years of Excellence Award, for a decade of best-in-class customer service. We're Feefo 5 Star Rated by our customers. Synergy is also Broker of the Year 2025 and 2024 and was recognised for the Best Customer Service 2023, 2024, 2025 and 2026 by Broker News. A member of the British Vehicle Rental and Leasing Association (BVRLA), Synergy is committed to the highest standards of service, fair terms & transparency. You will be looking for a challenging role where your contribution is recognised and rewarded within a dynamic environment. We want our people to achieve their goals and dreams, believing in a team-work culture where personal growth and potential are valued.
Business Development Manager (BDM) (Automotive) employer: Synergy Car Leasing
Synergy Car Leasing is an attractive employer due to its competitive salary packages and the opportunity for employees to work from home. The company fosters a culture of growth and success, making it an ideal place for professionals looking to advance their careers in the automotive leasing industry.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager (BDM) (Automotive)
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Business Development Manager (BDM) (Automotive) at Synergy Car Leasing, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Synergy Car Leasing. Tailor your message to explain why you’re drawn to them and how you can contribute as a Business Development Manager (BDM) (Automotive). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Business Development Manager (BDM) (Automotive)
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Synergy Car Leasing:When writing your cover letter, make sure to tailor your message specifically for Synergy Car Leasing. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Synergy Car Leasing
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Synergy Car Leasing that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Synergy Car Leasing that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Synergy Car Leasing’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
