Business Development Manager (BDM) (Automotive)
Harrogate
Full time
Permanent
Business Development Manager (BDM) (Automotive)
Location: Home-based, with access to Harrogate, North Yorkshire
Salary £40,000 - £45,000 plus bonus and company car
Type: Full time, Permanent
The business development manager is a new role, and is an opportunity to make your mark with a fast-moving, successful leasing broker. The role is across mainland Great Britain, and is focused on generating fleet, light commercial vehicle (LCV) and salary sacrifice opportunities within SMEs businesses and up to large mid-market companies. This is a pure hunting role – the BDM will build and work their own pipeline from cold prosecting, market mapping and outbound activity. Success is measured by new business volume, gross margin and the growth of LCV and salary sacrifice as a proportion of total new business written. You will be home-based, but will attend regular meetings in person with the team in Harrogate, North Yorkshire.
Key Responsibilities
- Identify key SME up to large mid-market companies with fleet requirements and proactively prospect and generate a pipeline of new leasing opportunities.
- Identify fleet and leasing solutions for the customer, focusing on company cars, vans and salary sacrifice scheme to achieve specific volume and profit targets against these three key areas.
- Take a consultative approach to gaining new customers regarding emissions reductions, cost efficiencies, time efficiencies to add value to the customer relationship, and operate in line with our high customer service expectations.
- Work in line with Consumer Duty / FCA requirements, and Synergy policy and processes as an authorised and regulated business.
- Identify, approach and onboard new introducer partners — accountants, independent financial advisers, employee benefits consultants, dealer groups, vehicle manufacturers and affinity/membership organisations.
- Maintain accurate and up-to-date records of prospects, partners and deals in the CRM
- Provide regular and monthly forecasts and pipeline reports to the Managing Director by the required deadlines.
- Once the customer is onboarded, facilitate a handover of the customer to an Account Manager/Executive to manage the relationship moving forwards.
Person Specification
- Proven track record in B2B new business sales, with evidence of consistently hitting or exceeding targets.
- Strong prospecting and pipeline-generation skills — comfortable with cold outreach and self-sourcing leads, not just working inbound enquiries
- Experience building and managing third-party introducer, broker or channel partnerships
- Confident, credible communicator able to present to business owners, fleet managers, and HR/finance/key decision-makers
- Self-starting and resilient, with the drive to build a territory largely from scratch
- Commercially astute, able to structure deals that work for both customer and funder
- Organised, with strong pipeline discipline and accurate reporting habits.
- Full, clean UK driving licence
- Willingness to travel regularly across mainland Great Britain
- Experience in vehicle leasing, fleet management, motor finance or automotive retail is desirable, but not essential
About Synergy Car Leasing:
Synergy Car Leasing is one of the leading automotive finance and credit brokers in the UK, offering vehicle leasing and contract hire to both personal and business clients.
Synergy Car Leasing, established in 2006, is one of the leading vehicle leasing providers in the UK. Celebrating 20 years, Synergy Car Leasing, established in 2006, is one of the leading vehicle leasing providers in the UK. We’ve achieved the Feefo 10 Years of Excellence Award, for a decade of best-in-class customer service. We're Feefo 5 Star Rated by our customers. Synergy is also Broker of the Year 2025 and 2024 and was recognised for the Best Customer Service 2023, 2024, 2025 and 2026 by Broker News. A member of the British Vehicle Rental and Leasing Association (BVRLA), Synergy is committed to the highest standards of service, fair terms & transparency. You will be looking for a challenging role where your contribution is recognised and rewarded within a dynamic environment. We want our people to achieve their goals and dreams, believing in a team-work culture where personal growth and potential are valued.
