Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead B2B marketing strategies and create engaging content to drive brand awareness.
- Company: Join a well-established tech brand with a global customer base and innovative products.
- Benefits: Enjoy a part-time role with flexible hours and the chance to work remotely.
- Why this job: Be part of a dynamic team, shaping the future of technology marketing and making an impact.
- Qualifications: 10+ years in digital marketing, especially in B2B tech, with strong influencer marketing experience.
- Other info: Opportunity to represent the company at industry events and conferences.
The predicted salary is between 39000 - 65000 £ per year.
We are seeking an experienced, hands-on Senior Marketing Manager to build our brand and digital strategy for the technology we create. Synergy is our flagship product and is a widely recognized and established tech brand that we’ve been developing for over a decade. We have hundreds of thousands of customers worldwide—this role will be pivotal to breaking into the millions.
Your primary responsibility as a digital marketer will be to research our B2B target market, identify prospective customers with challenges that Synergy could address, and develop a fully-costed strategy for creating conversations about Synergy with those customers, which will develop into qualified leads.
You will be expected to show innovation and initiative with your strategies for stimulating interest in our technology, including influencer marketing efforts on social media, re-engaging with existing relationships, in addition to traditional inbound and outbound marketing techniques. We will want to hear about your experience with successfully introducing smaller brands into larger, well-established companies.
Although the primary focus is on B2B, you will also have additional responsibility to maintain our established B2C marketing efforts. This will include developing our influencer marketing efforts, re-engaging with existing relationships, including Linus Tech Tips, and ensuring sponsored segments convert into B2C and B2B revenue. You will also be responsible for the entire marketing piece, from awareness to conversion.
The ideal candidate will have a proven track record of establishing and managing successful partnerships with content creators within the tech industry, with a focus on product placements to promote our flagship product, Synergy.
Key Responsibilities:- B2B Marketing Strategy: Research and identify B2B targets, develop and implement a fully-costed marketing strategy to create opportunities for us to pitch Synergy as a solution to their needs.
- B2B Content Creation: Develop high-impact content tailored to B2B buyer personas and their journey stages. This includes whitepapers, case studies, and thought leadership pieces that address the specific challenges faced by IT decision-makers. Collaborate with Customer Success to turn satisfied customers into advocates. Drive the creation of testimonials, case studies, and review content to support credibility and conversion in the B2B funnel.
- B2B Event Attendance: Potentially represent the company at industry conferences, trade shows, and targeted B2B events to build brand awareness, generate qualified leads, and strengthen relationships with prospective customers, partners, and influencers. Prepare pre-event campaigns, coordinate on-site engagements, and lead post-event follow-ups to ensure ROI.
- Lead Generation & Funnel Management: Design and execute campaigns that generate and nurture Marketing Qualified Leads (MQLs). Define lead scoring criteria in collaboration with sales, manage CRM-integrated workflows, and ensure high-quality lead handoff to drive revenue outcomes.
- CRM & Marketing Automation: Use Salesforce to segment audiences, build nurture sequences, and track lead lifecycle progression. Optimize email workflows and trigger-based campaigns to move prospects down the funnel.
- Influencer Marketing: Develop and manage partnerships with creators to promote Synergy (such as YouTube or LinkedIn). This includes identifying influencers, securing sponsorships, overseeing campaigns, tracking revenue performance, and staying updated on platform trends.
- SEO & Keyword Research: Conduct in-depth keyword research to identify search terms that drive organic traffic and optimize content accordingly. Optimize website pages, blogs, and landing pages for improved search visibility, implementing best practices in on-page and technical SEO. Work closely with developers to enhance website performance.
- Content Strategy & Management: Plan and maintain a content calendar featuring blog posts, tutorials, and case studies to engage and educate the target audience.
- Performance Analysis & Reporting: Track and analyze SEO performance using tools such as Google Analytics, Search Console, Ahrefs, and Semrush to measure success and refine strategies.
- Experience: 10+ years in digital marketing in the technology industry, with a strong focus on B2B software marketing.
- B2B Strategy: Proven experience developing and executing B2B marketing strategies, including ICP definition, segmentation, and lead targeting.
- Influencer Marketing: 5+ years managing influencer campaigns on platforms like YouTube or LinkedIn. Proven ability to drive revenue through sponsorships and creator partnerships.
- Lead Generation: Hands-on experience designing demand generation programs that convert into qualified leads. Familiarity with lead scoring, funnel tracking, and MQL definitions.
- CRM & Automation: Proficiency in CRM and marketing automation platforms (such as Salesforce). Able to build nurture workflows and manage lead lifecycle stages.
- Events: Demonstrated ability to plan, attend, and generate ROI from B2B events such as trade shows and industry conferences.
- SEO Expertise: Strong command of on-page, technical, and content SEO strategies.
- Content Strategy: Ability to create and manage a B2B content strategy that supports lead generation and sales enablement — including whitepapers, solution briefs, and case studies.
- Customer Advocacy: Experience working with Customer Success to create testimonials, case studies, and other credibility-building assets.
- Analytics & Tools: Proficiency with Google Analytics, Search Console, Ahrefs, SEMrush (or similar).
- B2B Marketing Strategy
- Lead Generation & Funnel Management
- CRM & Marketing Automation (Salesforce, etc.)
- Influencer Marketing (YouTube, LinkedIn)
- SEO Optimization & Technical SEO
- B2B Content Creation & Strategy
- Customer Advocacy & Lifecycle Content
- Performance Analytics & Attribution
- Event Marketing & Field Engagement
- Cross-functional Collaboration (e.g., with developers, sales, CS)
If you are a results-driven marketing professional with experience in influencer partnerships and a strong ability to enhance brand awareness and engagement, we encourage you to apply!
Senior Marketing Manager employer: Synergy App
Contact Detail:
Synergy App Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Familiarise yourself with our flagship product, Synergy. Understanding its features and benefits will allow you to speak confidently about how it addresses the needs of potential B2B customers during interviews.
✨Tip Number 2
Research current trends in B2B marketing within the tech industry. Being able to discuss innovative strategies and recent successes in influencer marketing will demonstrate your expertise and alignment with our goals.
✨Tip Number 3
Prepare examples of past campaigns you've managed, particularly those that involved influencer partnerships or lead generation. Highlighting measurable outcomes will showcase your ability to drive results, which is crucial for this role.
✨Tip Number 4
Network with professionals in the tech marketing space, especially those who have experience with B2B strategies. Engaging with industry peers can provide insights and potentially valuable connections that may benefit your application.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, influencer partnerships, and digital strategy. Use specific examples that demonstrate your success in these areas, particularly within the technology sector.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the role and the company. Discuss how your background aligns with their needs, especially your experience in developing B2B strategies and managing influencer campaigns.
Showcase Your Achievements: Include quantifiable achievements in your application. For instance, mention any successful campaigns you've led that resulted in significant lead generation or revenue growth, particularly in the tech industry.
Research the Company: Familiarise yourself with the company's flagship product, Synergy, and its market position. Understanding their brand and current marketing strategies will help you tailor your application and demonstrate your genuine interest.
How to prepare for a job interview at Synergy App
✨Showcase Your B2B Expertise
Prepare to discuss your previous experience in developing and executing B2B marketing strategies. Be ready to share specific examples of how you've identified target markets and created successful campaigns that generated qualified leads.
✨Highlight Influencer Marketing Success
Since influencer marketing is a key aspect of this role, come equipped with case studies or metrics from past campaigns you've managed. Discuss how you selected influencers, the strategies you employed, and the results achieved.
✨Demonstrate Analytical Skills
Be prepared to talk about your experience with performance analysis tools like Google Analytics and SEMrush. Share how you've used data to refine marketing strategies and improve lead generation efforts.
✨Prepare for Scenario Questions
Anticipate questions that ask how you would approach specific challenges related to B2B marketing or influencer partnerships. Think through potential scenarios and outline your strategic thinking process to demonstrate your problem-solving skills.
