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- Tasks: Lead and execute digital marketing strategies to generate high-quality B2B leads.
- Company: Join Synergy, a leading tech brand with a global customer base aiming for millions.
- Benefits: Enjoy a competitive salary of £52,000 and the flexibility of remote work.
- Why this job: Be part of a dynamic team driving impactful campaigns in a fast-paced environment.
- Qualifications: 5-8 years in digital marketing with a focus on B2B/B2C tech and influencer partnerships.
- Other info: Opportunity to travel to Surrey for key leadership meetings.
The predicted salary is between 42000 - 58000 £ per year.
We are seeking an experienced, hands-on Digital Marketing Manager to own and execute our digital strategy. This is not a passive role. We need an individual contributor who can build, launch, and scale campaigns across multiple channels with clear, measurable results.
Our flagship product, Synergy, is a well-established tech brand with hundreds of thousands of customers worldwide. Over a decade in the making, we’re now aiming for millions. This role is key to getting us there. You’ll define the brand narrative, run performance marketing, and build campaigns that generate qualified leads and drive revenue.
Your core focus: generate high-quality B2B MQLs. That means understanding our target market inside out, identifying the right buyers, and crafting campaigns that open conversations with decision makers and convert interest into leads.
Your secondary objective: maintain and improve our B2C marketing including SEO, content, and influencer partnerships. This includes working with high-impact tech influencers like Linus Tech Tips, as well as developing new relationships with other influencers. How do B2B and B2C play together? We're a B2C2B company; many of our B2B leads start as individual users and convert into business deals. That means our B2C channels aren’t just brand awareness, they’re often a key part of the B2B funnel.
The ideal candidate should be strong in B2B and capable in B2C. You will work with leadership to define KPIs for your goals, and have input into how those goals develop. We’re especially interested in candidates with a track record of placing smaller tech brands into larger, established ecosystems via smart influencer marketing and product-led storytelling.
Key Responsibilities:- B2B Lead Generation: Design and run performance campaigns that drive high-quality MQLs. Define lead scoring with sales and own the funnel from first click to qualified lead.
- Digital Execution: Build and optimise campaigns across paid, organic, and email channels. Manage the content calendar, drive SEO performance, and ensure site content supports lead gen.
- Influencer Partnerships: Maintain and expand relationships with creators like Linus Tech Tips. Own influencer outreach, campaign coordination, and performance tracking.
- Content Development: Produce and repurpose assets that resonate with IT decision-makers (e.g. product explainers, blog posts, case studies). Collaborate with internal teams to surface success stories.
- Marketing Ops: Work with the team on Salesforce to manage automation flows, segment audiences, and track lead lifecycle progression.
- Performance & Analytics: Report on campaign performance, SEO outcomes, and lead quality. Continuously iterate based on data and feedback.
- 5–8 years of hands-on digital marketing experience in B2B/B2C tech.
- Proven track record of running multi-channel campaigns that generate leads and revenue.
- Strong working knowledge of CRM and marketing automation tools (e.g. Salesforce).
- Experience managing influencer campaigns (e.g. YouTube, LinkedIn) and measuring ROI.
- Solid understanding of SEO, content strategy, and performance analytics (e.g. Google Analytics, Search Console, Ahrefs, SEMrush).
- Comfortable writing or editing B2B content (e.g. blog posts, landing pages, case studies).
- Self-starter: able to own projects end-to-end and work cross-functionally with sales, product, and engineering.
- Ability and willingness to travel to Surrey on a semi-regular basis for key leadership meetings.
- Must-haves: Lead Generation, Funnel Management, Marketing Automation, CRM (e.g. Salesforce), Influencer Marketing (YouTube, LinkedIn), SEO, Performance Marketing (PPC, etc), Content Marketing, Analytics & Attribution, Cross-functional Collaboration, Campaign Execution.
- Nice-to-haves: Event Marketing & Field Engagement, Video Marketing, CRO (Conversion Rate Optimisation), Community Engagement, Basic HTML/CSS or CMS familiarity, PR/Comms Experience.
If you are a results-driven marketing professional with experience in influencer partnerships and a strong ability to enhance brand awareness and engagement, we encourage you to apply!
Contact Detail:
Synergy App Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with our flagship product, Synergy. Understanding its features and benefits will help you articulate how you can leverage it in your digital marketing strategies, especially when discussing B2B lead generation.
✨Tip Number 2
Research successful influencer marketing campaigns within the tech industry. Being able to discuss specific examples and how they could apply to our brand will demonstrate your expertise and creativity in building partnerships.
✨Tip Number 3
Brush up on your knowledge of performance marketing metrics. Be prepared to discuss how you would measure success for campaigns, particularly in generating high-quality MQLs, as this is a key focus for us.
✨Tip Number 4
Showcase your understanding of the B2C to B2B funnel. Prepare to explain how you would create campaigns that not only raise brand awareness but also convert individual users into business leads, highlighting your strategic thinking.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in B2B and B2C contexts. Emphasise your achievements in lead generation and campaign execution, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the company's goals and how your skills align with their needs. Mention specific examples of successful campaigns you've managed, especially those involving influencer partnerships.
Showcase Analytical Skills: Since performance and analytics are crucial for this role, include any relevant metrics or data from past campaigns in your application. Highlight your familiarity with tools like Google Analytics and CRM systems.
Highlight Cross-Functional Collaboration: Mention any experience you have working with different teams, such as sales or product development. This shows that you can effectively collaborate across departments to achieve marketing goals.
How to prepare for a job interview at Synergy App
✨Know Your Digital Marketing Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to digital marketing, especially in B2B and B2C contexts. Be prepared to discuss how you've used data to drive decisions and improve campaign performance in your previous roles.
✨Showcase Your Campaign Successes
Prepare specific examples of successful campaigns you've managed, particularly those that generated high-quality leads. Highlight the strategies you employed, the results achieved, and how they align with the company's goals for growth.
✨Understand Influencer Marketing
Since influencer partnerships are a key part of this role, be ready to discuss your experience with managing influencer campaigns. Share insights on how you've built relationships with influencers and measured the ROI of those collaborations.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Prepare to discuss how you've successfully collaborated with sales, product, and engineering teams in the past to achieve marketing objectives and drive business results.
