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- Tasks: Lead European media strategy and collaborate with agency teams to create impactful media plans.
- Company: Syneos Health is a global leader in biopharmaceutical solutions, dedicated to improving patient lives.
- Benefits: Enjoy a diverse workplace, career growth opportunities, and the chance to make a real impact.
- Why this job: Join a passionate team that values creativity and innovation in healthcare media.
- Qualifications: 10+ years in strategic media planning; strong analytical and presentation skills required.
- Other info: We welcome diverse backgrounds and encourage applicants with transferable skills.
The predicted salary is between 48000 - 84000 £ per year.
Job Description
Updated: July 16, 2025
Location: London, ENG, United Kingdom
Job ID:10449
You inspire creativity and lead with clear direction.
This individual has a core responsibility to lead our European media strategy and execution along with our respective agency teams while collaborating closely with central media resources within Syneos Health. This individual will also work with search/social/programmatic teams to deliver the most appropriate channel mix strategy for each target audience. Collaboration will also occur with our Data Science practice to ensure data is being used efficiently, and effectively driving return for our clients. The target audience for our clients includes Physicians, Nurses, Specialists, Patients, and Caregivers in the healthcare space. Creating personalized media plans for this target audience that result in positive gains for our clients is core to success.
In addition this person will be responsible to maintain critical partnerships across our media group. These partnerships include database services, demand side platform providers, and direct buy media partners. They also will need experience working with an internal team within a trading desk environment.
Core Responsibilities
- Provide strategic integrated media leadership and direction
- Continuously improve our offering and look to scale appropriately
- Maximize the efficiency and productivity of our media buying partners to support product performance that exceeds client expectations
- Work with agencies on new business opportunities and pitches
- Lead media collaboration with senior internal and external stakeholders spanning agency client account teams, digital, strategy & planning, and analytics as well clients and vendor partners
- Collaborate with data analysts on optimal way to promote and sell offering
- Develop close working relationship with client and agency brand teams to drive their understanding of media, and the offering capabilities in order to grow adoption of media as part of a holistic go to market strategy that has media KPIs connected to brand business KPIs for our clients
- Develop, apply and share best practices for desk operations, communications, campaign management, cross-departmental reach, measurement planning and reporting that will be ongoing
- Work on continuously providing trends and POVs across our agencies to ensure that we can communicate the value to our clients on a regular basis
- Forge deep relationships with key media vendors and publishers in the European space and create innovative offerings to differentiate Syneos media in the space.
- Consistently evaluate new partnerships to grow and maintain a playbook of channel partners and tactics to drive robust and creative channel plans
Media Planning
- Create intuitive presentations to be delivered to internal & external key stakeholders
- Lead the development of and presentation of detailed media recommendations along with respective external media partners
- Collaborate with data science and analytics team to develop measurement plans that include channels outside of media
Media Consulting
- Assist in delivery of media strategy consultancy to internal agency staff and client teams
- Provide liaison services between Syneos Health and third-party media agencies to:
- Ensure media strategies align with AOR strategic foundation
- Maximize creative work by internal agency teams to reach fullest potential via selected channel placements
Systems & Tools
- Experience with ad technologies including data management platforms, DSP’s, SSP’s, ad-verification, and 3rd party data providers is required
- Familiarity with data visualization tools
- Experience with ad serving solutions, tag management and ad operations
Qualifications
- Minimum of 10 years of progressively senior experience in strategic media planning and buying, or a channel level of expertise equivalent (such as programmatic, ad operations or biddable media on the sales, agency or ad tech side)
- Candidates should be knowledgeable in audience buying
- Excellent presentation skills, and history of successful client engagements
- Exceptional organizational skills, multi-tasking capabilities and detail oriented
- Strong analytical abilities and quantitative skills
At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.
Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.
W o r k H e r e M a t t e r s E v e r y w h e r e | How are you inspired to change lives?
Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)
Discover what our more than 29,000 employees already know: work here matterseverywhere. We work hard,and smart, all in the name of getting much-needed therapies to thosewho need them most. A career with Syneos Health means your everyday workimprovespatients’ lives around the world. Selecting us as an employer secures acareer inwhich you’re guaranteed to:
Syneos Health is a leading fully integrated biopharmaceutical solutions organization builtto accelerate customer success. We translate unique clinical, medical affairs and commercialinsights into outcomes to address modern market realities. To learn more about how we areShortening the distance from lab to life, visit syneoshealth.com .
Syneos Health is an Equal Opportunity Employer. All qualified applicants will receiveconsideration for employment without regard to race, color, age, religion, marital status,ethnicity, national origin, sex, gender, gender identity, sexual orientation, protectedveteran status, disability or any other legally protected status and will not bediscriminated against. If you are an individual with a disability who requires reasonableaccommodation to complete any part of our application process, including the use of thiswebsite, please contact us at: Email: [emailprotected] One of our staff members willwork with you to provide alternate means to submit your application.
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Media Director employer: Syneos Health
Contact Detail:
Syneos Health Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Director
✨Tip Number 1
Familiarise yourself with the latest trends in media strategy, especially within the healthcare sector. Understanding how to leverage data analytics and audience insights will set you apart during discussions with our team.
✨Tip Number 2
Network with professionals in the media and healthcare industries. Attend relevant events or webinars to connect with potential colleagues and gain insights into the challenges and innovations in media planning.
✨Tip Number 3
Prepare to discuss your experience with various media technologies and platforms. Being able to articulate how you've successfully used these tools in past roles will demonstrate your capability to lead our media strategy effectively.
✨Tip Number 4
Showcase your collaborative skills by thinking of examples where you've worked closely with cross-functional teams. Highlighting your ability to build relationships with both internal stakeholders and external partners will be crucial for this role.
We think you need these skills to ace Media Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in media strategy and execution. Focus on your leadership roles, particularly in managing teams and collaborating with agencies, as these are key aspects of the Media Director position.
Craft a Compelling Cover Letter: In your cover letter, express your passion for media and how your experience aligns with the responsibilities outlined in the job description. Mention specific examples of successful media campaigns you've led and how they benefited clients.
Showcase Analytical Skills: Since the role requires strong analytical abilities, include examples of how you've used data to drive media strategies. Highlight any experience with data management platforms or analytics tools that demonstrate your capability in this area.
Prepare for Interviews: If selected for an interview, be ready to discuss your approach to media planning and how you would develop strategies for different target audiences. Think about how you can convey your understanding of the healthcare sector and its unique challenges.
How to prepare for a job interview at Syneos Health
✨Showcase Your Strategic Thinking
As a Media Director, you'll need to demonstrate your ability to lead media strategies. Prepare examples of past campaigns where you successfully developed and executed media plans that drove results. Be ready to discuss how you collaborated with various teams to achieve these outcomes.
✨Know Your Audience
Understanding the target audience is crucial in this role. Familiarise yourself with the healthcare sector, particularly the needs of Physicians, Nurses, Specialists, Patients, and Caregivers. Be prepared to discuss how you would tailor media strategies to effectively reach these groups.
✨Highlight Your Analytical Skills
The role requires strong analytical abilities. Be ready to talk about how you've used data to inform media decisions in the past. Discuss any experience you have with data management platforms or analytics tools, as this will be key in demonstrating your capability to drive effective media strategies.
✨Prepare for Collaboration Questions
Collaboration is a big part of this role. Think of examples where you've worked closely with internal teams or external partners. Be ready to explain how you fostered relationships and ensured alignment on media strategies, as well as how you handled any challenges that arose during these collaborations.
