At a Glance
- Tasks: Lead marketing strategies and collaborate on innovative launch plans in the pharmaceutical sector.
- Company: Dynamic healthcare marketing firm with a focus on collaboration and innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a diverse team and enjoy excellent career advancement opportunities.
- Why this job: Make a real impact in healthcare marketing while developing your skills in a supportive environment.
- Qualifications: Bachelor’s degree and 2+ years of pharmaceutical marketing experience required.
The predicted salary is between 55000 - 65000 £ per year.
Location: London, England, United Kingdom
Job Responsibilities:
- Analyze markets based on launch sequencing and optimal resourcing, and help develop the integrated commercialization point of view to support business development.
- Design resourcing recommendations for market insight generation, commercialization planning, and launch KPIs.
- Lead consultative workshops with the customer to develop the early launch plan (hypothesis), deliver market landscape assessment, a forecast model for launch scenario planning, and a directional launch plan.
- Prioritize market insight needs and gaps, and determine research methods required to finalize the launch plan.
- Be the client’s primary point of contact for designated ad communications projects and activities.
- Act as a role model for embracing and operationalizing the Full‑Service Commercial Model.
- Support senior client management in implementing strategies and tactics aligned with the client’s best interests.
- Take ownership of the target project P&L and synchronize business planning timelines with the financial business calendar.
- Ensure all assigned activities and deliverables are completed with the highest quality, on time, and on budget.
- Monitor and report on performance and progress of assigned marketing activities aligned to the brand.
- Anticipate client needs and issues before they occur and collaborate to develop effective solutions.
- Participate in weekly Marketing functional sub‑team meetings.
- Work collaboratively with other Functional Leads, Medical Leads, and Commercial Leads.
- Coordinate with PMO and Program Finance to ensure proper reporting and budget management.
- Apply own knowledge and operational experience to ensure successful delivery throughout the project.
- Support development of Senior Leadership presentations and training as needed.
- Support work delegated to vendor partners to ensure quality and timely completion.
- Execute the marketing strategy and commercial launch plan aligned with product strategy, forecast, and market development.
- Implement marketing activities across Medical Communications, PR, Advertising, Omnichannel, and Digital.
- Act as the supporting client contact for all assigned marketing strategy and deliverables.
- Manage across Syneos Business Units and marketing disciplines.
- Help evolve client marketing strategy through research and competitor insights.
- Coordinate with Medical Affairs for alignment on marketing activities.
- Support external KOL relationships, speaker training programs, and advisory panels.
- Support commercial strategy at congresses and meetings.
- Support omni‑channel CRM and digital media strategies.
- Collaborate with Sales Training and Leadership to optimize field sales effectiveness.
Qualification Requirements:
- Bachelor’s Degree required; Master’s Degree preferred with 5 years related work experience.
- At least 2 years of pharmaceutical marketing experience.
- Proven success across multiple marketing disciplines such as PR, CRM, Digital, Media, etc.
- Experience in matrixed environments.
- Understanding of pharmaceutical trends and ability to translate data into actions.
- Launch experience in client‑specific therapeutic area; Global Launch Experience a plus.
- Strategic and tactical planning capabilities.
- Ability to manage competing stakeholder priorities and build consensus.
- Strong collaboration and relationship‑building skills.
- Excellent project management and communication skills.
- Financial acumen and ability to manage functional budgets.
- Focus on performance metrics.
- Ability to lead operational teams and convert strategy into action.
- Track record of business delivery in matrixed settings.
- Emotional intelligence and adaptability to lead through change.
- Strong work ethic and proactive issue resolution.
- Ability to work effectively with internal and external stakeholders.
- Availability to work in a client‑aligned time zone.
- Ability to travel as needed.
Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled).
Marketing Lead employer: Syneos Health, Inc.
At Syneos Health, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of London. Our commitment to employee growth is evident through comprehensive training programmes and opportunities to lead impactful marketing strategies within the pharmaceutical sector. With a focus on diversity and inclusion, we ensure that every team member feels valued and empowered to contribute to meaningful projects that drive success for our clients.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and think about how your skills can contribute to their goals. This will help you stand out as someone who’s genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience and how it aligns with the job description. Use specific examples from your past work to demonstrate your skills and achievements. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it shows you’re serious about joining our team. Keep an eye on new listings and get your application in early!
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Lead role. Highlight your relevant experience in pharmaceutical marketing and any specific achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills match our needs. Be sure to mention any experience with market analysis and launch planning, as these are key for us.
Showcase Your Collaboration Skills:Since this role involves working with various teams, make sure to highlight your collaboration and relationship-building skills. Share examples of how you've successfully worked with others to achieve common goals in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Syneos Health, Inc.
✨Know Your Market Inside Out
Before the interview, dive deep into the pharmaceutical marketing landscape. Understand current trends, key players, and recent launches. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their specific market strategies.
✨Showcase Your Project Management Skills
Be ready to discuss your experience with project management, especially in matrixed environments. Prepare examples where you've successfully managed competing priorities and delivered projects on time and within budget. Highlight your financial acumen and how you've handled functional budgets in past roles.
✨Demonstrate Collaboration and Relationship-Building
Since this role involves working closely with various teams, come prepared with examples of how you've built strong relationships in previous positions. Talk about your experience collaborating with different stakeholders, including sales, medical affairs, and external partners, to achieve common goals.
✨Prepare for Scenario-Based Questions
Expect questions that assess your strategic and tactical planning capabilities. Think of scenarios where you've had to anticipate client needs or resolve issues proactively. Practising these responses will help you convey your emotional intelligence and adaptability, which are crucial for this role.
