At a Glance
- Tasks: Lead marketing strategies and execute innovative campaigns for the German/EU markets.
- Company: Join a dynamic team at Syneos Health, a leader in commercial solutions.
- Benefits: Competitive salary, professional development, and opportunities for growth.
- Other info: Exciting role with potential for career advancement in a fast-paced environment.
- Why this job: Make an impact in the pharmaceutical industry while collaborating with diverse teams.
- Qualifications: Bachelor’s degree and 5 years of relevant experience required.
The predicted salary is between 60000 - 80000 £ per year.
The Marketing Manager is responsible for managing all aspects of the planning, development, and execution of resources and strategies that support and drive the client’s Marketing functional area. They will serve as the liaison between the Syneos Health functions and units that they oversee and the client.
The Marketing Manager will work across the Syneos Health organization in tandem with other business units (e.g., advisory, agency, field) by collaborating both internally and with the client to deliver integrated commercial solutions. The Marketing Manager will identify appropriate resources to ensure the most efficient and cost‑effective mix of talent to drive business performance and results, ultimately optimizing client ROI. The Marketing Manager will collaborate on strategy, implement launch plans, and collaborate with people or ad communication workstreams. This role requires attention to details, strong follow through, client focus, and the ability to influence win‑win outcomes.
Responsibilities
- Analyze markets based on launch sequencing and optimal resourcing and help develop the integrated commercialization point of view to support business development
- Design resourcing recommendations for market insight generation, commercialization planning and launch KPIs
- Lead consultative workshops with the customer to develop the early launch plan (hypothesis) to develop and deliver market landscape assessment, a forecast model for launch scenario planning and a directional launch plan
- Prioritize market insight needs/gaps and research methods required to finalize the launch plan
- Be the client’s primary point of contact for designated ad communications projects/activities
- Act as a role model with embracing and operationalizing the Full‑Service Commercial Model
- Support senior client management and implementing strategies and tactics that are aligned with the best interest of the client
- Take ownership of target project P&L and synchronize business planning timelines with financial business calendar
- Ensure all assigned activities and deliverables are completed with the highest quality work, on time, and on budget
- Monitor and report on performance/progress of assigned marketing activities aligned to the brand
- Anticipate client needs and issues before they occur and collaborate to develop effective solutions
- Participate in weekly Marketing functional sub‑team meetings
- Work collaboratively with other Functional Leads and Medical and Commercial Leads
- Coordinate with PMO and Program Finance to ensure proper reporting and budget management
- Apply own knowledge and operational experience to ensure successful delivery throughout the project
- Support development of Senior Leadership presentations and training as needed
- Support work delegated to vendor partners to ensure quality and timely completion
Technical Expertise
- Execute the marketing strategy and commercial launch plan aligned with product strategy, forecast, and market development
- Implement marketing activities across Medical Communications, PR, Advertising, Omnichannel, and Digital
- Act as the supporting client contact for all assigned marketing strategy and deliverables
- Manage across Syneos Business Units and marketing disciplines
- Help evolve client marketing strategy through research and competitor insights
- Coordinate with Medical Affairs for alignment on marketing activities
- Support external KOL relationships, speaker training programs, and advisory panels
- Support commercial strategy at congresses and meetings
- Support omni‑channel CRM and digital media strategies
- Collaborate with Sales Training and Leadership to optimize field sales effectiveness
Qualifications
- Bachelor’s Degree required; Master’s Degree preferred with 5 years related work experience
- At least 2 years of pharmaceutical marketing experience
- Proven success across multiple marketing disciplines such as PR, CRM, Digital, Media, etc.
- Experience in matrixed environments
- Understanding of pharmaceutical trends and ability to translate data into actions
- Launch experience in client‑specific therapeutic area and Global Launch Experience a plus
- Strategic and tactical planning capabilities
- Ability to manage competing stakeholder priorities and build consensus
- Strong collaboration and relationship‑building skills
- Excellent project management and communication skills
- Financial acumen and ability to manage functional budgets
- Focus on performance metrics
- Ability to lead operational teams and convert strategy into action
Marketing Lead - German/EU markets in London employer: Syneos Health, Inc.
Syneos Health® is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets collaboration. With a strong commitment to employee growth, we provide extensive training and development opportunities, ensuring our team members thrive in their careers while contributing to meaningful projects in oncology. Our inclusive culture fosters teamwork and creativity, making us a leading choice for professionals seeking to make a significant impact in the life sciences sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead - German/EU markets in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Syneos Health, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Syneos Health, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Syneos Health, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Syneos Health, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead - German/EU markets in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Syneos Health, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Syneos Health, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Syneos Health, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Syneos Health, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Syneos Health, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Syneos Health, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
