At a Glance
- Tasks: Lead marketing strategies and collaborate on innovative launch plans in the pharmaceutical sector.
- Company: Join a dynamic team at Syneos Health, a leader in integrated commercial solutions.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Other info: Embrace a culture of collaboration and innovation with excellent career advancement opportunities.
- Why this job: Make a real impact in healthcare marketing while working with top industry professionals.
- Qualifications: Bachelor’s degree required; 2+ years in pharmaceutical marketing preferred.
The predicted salary is between 60000 - 80000 £ per year.
Location: London, England, United Kingdom
Job Responsibilities:
- Analyze markets based on launch sequencing and optimal resourcing, and help develop the integrated commercialization point of view to support business development.
- Design resourcing recommendations for market insight generation, commercialization planning, and launch KPIs.
- Lead consultative workshops with the customer to develop the early launch plan (hypothesis), deliver market landscape assessment, a forecast model for launch scenario planning, and a directional launch plan.
- Prioritize market insight needs and gaps, and determine research methods required to finalize the launch plan.
- Be the client’s primary point of contact for designated ad communications projects and activities.
- Act as a role model for embracing and operationalizing the Full‑Service Commercial Model.
- Support senior client management in implementing strategies and tactics aligned with the client’s best interests.
- Take ownership of the target project P&L and synchronize business planning timelines with the financial business calendar.
- Ensure all assigned activities and deliverables are completed with the highest quality, on time, and on budget.
- Monitor and report on performance and progress of assigned marketing activities aligned to the brand.
- Anticipate client needs and issues before they occur and collaborate to develop effective solutions.
- Participate in weekly Marketing functional sub‑team meetings.
- Work collaboratively with other Functional Leads, Medical Leads, and Commercial Leads.
- Coordinate with PMO and Program Finance to ensure proper reporting and budget management.
- Apply own knowledge and operational experience to ensure successful delivery throughout the project.
- Support development of Senior Leadership presentations and training as needed.
- Support work delegated to vendor partners to ensure quality and timely completion.
- Execute the marketing strategy and commercial launch plan aligned with product strategy, forecast, and market development.
- Implement marketing activities across Medical Communications, PR, Advertising, Omnichannel, and Digital.
- Act as the supporting client contact for all assigned marketing strategy and deliverables.
- Manage across Syneos Business Units and marketing disciplines.
- Help evolve client marketing strategy through research and competitor insights.
- Coordinate with Medical Affairs for alignment on marketing activities.
- Support external KOL relationships, speaker training programs, and advisory panels.
- Support commercial strategy at congresses and meetings.
- Support omni‑channel CRM and digital media strategies.
- Collaborate with Sales Training and Leadership to optimize field sales effectiveness.
Qualification Requirements:
- Bachelor’s Degree required; Master’s Degree preferred with 5 years related work experience.
- At least 2 years of pharmaceutical marketing experience.
- Proven success across multiple marketing disciplines such as PR, CRM, Digital, Media, etc.
- Experience in matrixed environments.
- Understanding of pharmaceutical trends and ability to translate data into actions.
- Launch experience in client‑specific therapeutic area; Global Launch Experience a plus.
- Strategic and tactical planning capabilities.
- Ability to manage competing stakeholder priorities and build consensus.
- Strong collaboration and relationship‑building skills.
- Excellent project management and communication skills.
- Financial acumen and ability to manage functional budgets.
- Focus on performance metrics.
- Ability to lead operational teams and convert strategy into action.
- Track record of business delivery in matrixed settings.
- Emotional intelligence and adaptability to lead through change.
- Strong work ethic and proactive issue resolution.
- Ability to work effectively with internal and external stakeholders.
- Availability to work in a client‑aligned time zone.
- Ability to travel as needed.
Marketing Lead in London employer: Syneos Health, Inc.
At Syneos Health, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of London. Our commitment to employee growth is evident through comprehensive training programs and opportunities to lead impactful marketing strategies within the pharmaceutical sector. With a focus on diversity and inclusion, we ensure that every team member feels valued and empowered to contribute to meaningful projects that drive success for our clients.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. We want you to shine, so practice common interview questions and have your own questions ready!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. It’s also a chance to reiterate why you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications that way!
We think you need these skills to ace Marketing Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Lead role. Highlight your relevant experience in pharmaceutical marketing and how it aligns with the job responsibilities. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements:Don’t just list your duties from previous jobs; instead, focus on your achievements! Use specific examples that demonstrate your success in managing marketing strategies and delivering results. We love seeing numbers and outcomes that reflect your impact.
Be Clear and Concise:When writing your application, keep it clear and to the point. Avoid jargon and overly complex language. We appreciate straightforward communication that gets to the heart of your qualifications and enthusiasm for the role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll find all the details you need about the position right there!
How to prepare for a job interview at Syneos Health, Inc.
✨Know Your Market Inside Out
Before the interview, dive deep into the pharmaceutical marketing landscape. Understand current trends, key players, and recent launches. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their specific market strategies.
✨Showcase Your Project Management Skills
Be ready to discuss your experience in managing projects, especially in matrixed environments. Prepare examples that highlight your ability to juggle competing priorities and deliver results on time and within budget. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Demonstrate Collaboration and Relationship-Building
Since this role involves working with various stakeholders, be prepared to share examples of how you've successfully collaborated with cross-functional teams. Highlight your emotional intelligence and adaptability, as these traits are crucial for leading through change and building consensus.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to market insight generation or client management. Think about potential scenarios you might face in the role and prepare thoughtful, strategic responses that showcase your problem-solving skills and proactive approach.
