Senior Sales Development Representative in London

Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem—accelerating delivery of accurate and compelling information that increases sales on every shelf. We are the recognized leader in software and services for the management of master data, product information, digital assets, and content syndication and analytics across industries including grocery, foodservice, hardlines, home improvement, oil & gas, pet, health and beauty, automotive, apparel, and healthcare products. Syndigo serves the industry’s largest two-sided network, connecting more than 50,000 global users across 12,000+ global brands with more than 1,750 global retailers. Basically, we're the people that deliver the rich, accurate product content that helps consumers shop online with confidence, and helps brands and retailers operate efficient product supply chains.

This is a hybrid position that requires 3 days per week in office at our London location.

The Senior Sales Development Representative is responsible for driving new business pipeline growth by identifying, engaging, and qualifying prospective customers within the retail and eCommerce sectors. This role partners closely with Sales and Marketing to execute targeted prospecting and account-based marketing initiatives, generate qualified opportunities, and support revenue growth. The ideal candidate is highly organized, process-oriented, and experienced in managing multiple priorities while maintaining strong attention to detail and data accuracy.

• Generate qualified sales opportunities through outbound prospecting activities, including phone, email, and social outreach.
• Research and identify target accounts, key stakeholders, and business opportunities within enterprise retail and eCommerce organizations.
• Execute targeted account-based marketing (ABM) campaigns in partnership with the Marketing team.
• Qualify inbound and outbound leads and effectively transition opportunities to the Sales team.
• Build and maintain lead generation campaigns, prospect segmentation strategies, and outreach workflows.
• Maintain accurate prospect, account, and activity data within Salesforce and other sales systems.
• Conduct market research and provide insights on industry trends, target accounts, and campaign effectiveness.
• Track pipeline development activities and contribute to forecasting and reporting efforts.
• Collaborate cross-functionally with Sales, Marketing, and leadership teams to optimize lead generation strategies and sales outcomes.
• Perform other related duties as assigned.

• Bachelor's degree or equivalent combination of education and experience preferred.
• Minimum of 1 year of experience in Sales Development, Business Development, Lead Generation, or a related role.
• Previous SaaS experience.
• Experience using Salesforce or similar CRM platforms preferred.
• Strong written and verbal communication skills, particularly via email and telephone.
• Self-motivated with the ability to work independently and take initiative.
• Highly organized and process-driven with strong attention to detail.
• Passion for eCommerce, retail, and online technology.
• Understanding of the digital customer journey across websites and digital channels.
• Knowledge of eCommerce terminology and concepts, including conversion rates, sessions, and A/B testing.
• Ability to manage multiple projects and competing priorities simultaneously.

We offer a competitive, globally aligned benefits package designed to support your well-being, growth, and work-life balance. This includes generous paid time off, health coverage, and retirement plans tailored to local markets, along with learning opportunities through tuition reimbursement. Employees also benefit from programs like donation matching, volunteer time off, referral bonuses, and flexible perks such as Flex Fridays—helping you thrive both at work and beyond.

Your individual compensation within the budgeted salary range is determined based on your skills, education, experience, and internal equity. This position is commission-eligible. Budgeted Salary Range (not including eligible commission): £37,448.60 - £44,057.18 GBP. Commission: £12,015.52 - £12,015.52 GBP.

To achieve the best version of our organization, we know it takes new ideas, new approaches, new perspectives and new ways of thinking. A purpose we are 100% committed to cultivating. Diversity is woven into our fabric at Syndigo and it’s how we stay an industry leader, innovating technology solutions that equip our customers with everything they need to be successful! All are welcome here and we invite you to join our team if you are ready to help us continue that growth!

Syndigo, to process applications, holds onto data for a "reasonable time" after applications are submitted. This data is stored for Syndigo's internal use by HR/Recruiting Staff only. Verified requests for data deletion and exports will be completed upon request.

At Syndigo, we care about your privacy. As you go through our recruitment process, we are committed to being transparent about how we process your personal data. To learn more about how Syndigo processes your personal data, go to our Job Applicant Privacy Notice.