Director of Website Performance & Acquisition

Synapri are currently partnered with a high-growth, global business who are looking for a Director of Web Growth & Engagement to lead the strategy and execution of their B2B website as a primary driver of acquisition, engagement, and retention.

This is a maternity cover contract and is suited to someone senior who thrives on data-driven decision making and delivering measurable business impact.

What you’ll do:

✅ Own the digital strategy for B2B website growth, focusing on organic traffic, conversion, and engagement.

✅ Lead CRO initiatives and website optimisations, collaborating closely with Product, Marketing, and Technology teams.

✅Develop content-led strategies that attract, engage, and retain customers.

✅ Oversee analytics, reporting, and KPI tracking, translating data into actionable insights.

✅ Manage and mentor a team of digital specialists, ensuring alignment with global acquisition and commercial goals.

Your background:

✅5-10 years in digital marketing with significant experience owning B2B SaaS website strategy.

✅ Deep knowledge of SEO, UX/UI, CRO, and website performance metrics.

✅ Proven track record of driving website-led growth and improving user engagement.

✅ Strong leadership, collaboration, and communication skills.

✅ Comfortable with tools such as Google Analytics, Optimizely, Figma, Contentful, HubSpot, or equivalents.

This is a senior role where you’ll shape the online experience for business audiences and directly impact growth.

📍Location: Remote from anywhere in the UK with adhoc travel

💰 Rate: TBC, get in touch

🔧 IR35: Inside (TBC)

⏰ Start date: ASAP – 1st December latest

⌛ Duration: 6 months initial – potential to extend

*Please note – candidates must already be based in the UK*