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For Companies At a Glance
- Tasks: Drive customer acquisition through paid media and manage email marketing strategies.
- Company: Join a fast-growing team behind popular pet food brands.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Why this job: Be part of an innovative marketing journey and make a real impact.
- Qualifications: 3+ years in performance marketing and strong skills in Klaviyo and copywriting.
- Other info: Dynamic role with a focus on testing and continuous improvement.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We’re the team behind Canagan, Symply, Tribal, McAdams, and Yora, five fast-growing pet food brands with strong identities and ambitious growth plans across the UK and international markets. We’re building a modern, performance-led marketing engine where data, creativity, and testing go hand in hand, and we’re looking for someone to own a big part of that journey.
This is a hands-on performance marketing and CRM role in a scaling, entrepreneurial environment. You’ll be responsible for driving customer acquisition through paid media, while also owning our email marketing and CRM strategy through Klaviyo. Your role will be managing campaigns, writing copy, building emails, and constantly testing what works. This is not an agency-style “set and forget” role; you’ll constantly evolve the message and be responsible for results.
What You’ll Be Doing
- Managing and optimising paid marketing campaigns across channels such as Meta Ads (and other performance platforms as required).
- Owning the design, build, and ongoing management of Klaviyo email marketing, including Automated flows, Campaigns and Segmentation.
- Writing on-brand copy for ads, emails, and Klaviyo communications.
- Designing and editing creative assets using Adobe Creative Suite to support paid and CRM activity.
- Working closely with our E-commerce Manager to align campaigns with launches, promotions, and priorities.
- Monitoring performance metrics and keeping key stakeholders informed.
- Supporting B2B communications, including trade, partner, or wholesale-facing messaging where needed.
- Testing new ideas, audiences, messaging, and formats to drive incremental growth.
What We’re Looking For
- 3+ years’ experience in a performance marketing, CRM, or growth-focused role.
- Proven experience managing paid campaigns, particularly Meta/Google Ads.
- Strong experience with Klaviyo (flows, campaigns, segmentation).
- Confident copywriting skills, with an understanding of how messaging impacts performance.
- Experience using Adobe Creative Suite to create or edit marketing assets.
- Data-driven mindset and comfortable analysing results and acting on them.
- Organised, proactive, and comfortable managing multiple brands or campaigns.
- Someone who enjoys testing, learning, and improving continuously.
Nice to Have (But Not Essential)
- Experience working across multiple brands or markets.
- Exposure to DTC e-commerce businesses.
- Experience with B2B or trade communications.
- Familiarity with additional paid channels beyond Google.
CRM Specialist & Performance Marketing employer: Symply Group
Contact Detail:
Symply Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist & Performance Marketing
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have a lead on that perfect CRM Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns, email designs, and copywriting samples. This will give you an edge when chatting with hiring managers about your experience.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest in working with them. Tailor your message to highlight how you can help them grow their brands.
✨Tip Number 4
Apply through our website! We’re always on the lookout for passionate individuals who want to join our team. Make sure to keep an eye on our careers page for the latest opportunities and apply directly to stand out!
We think you need these skills to ace CRM Specialist & Performance Marketing
Some tips for your application 🫡
Show Your Passion for Pets: When you're writing your application, let your love for pets shine through! We want to see that you’re not just a marketing whiz but also someone who genuinely cares about the brands and products we offer.
Tailor Your Experience: Make sure to highlight your relevant experience in performance marketing and CRM. Use specific examples from your past roles that demonstrate how you've driven customer acquisition and managed campaigns effectively.
Be Creative with Your Copy: Since copywriting is a big part of this role, don’t hold back! Show us your best writing skills in your application. Whether it’s a catchy intro or a clever tagline, we want to see how you can engage an audience.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you get all the latest updates about the role!
How to prepare for a job interview at Symply Group
✨Know Your Brands
Before the interview, dive deep into the five pet food brands mentioned in the job description. Understand their unique identities and growth strategies. This will not only show your enthusiasm but also help you tailor your answers to align with their vision.
✨Showcase Your Data Skills
Since this role is data-driven, be prepared to discuss specific metrics you've improved in past campaigns. Bring examples of how you've used data to optimise performance marketing or CRM strategies, especially with Klaviyo and paid media.
✨Be Creative with Copy
Brush up on your copywriting skills! Prepare a few examples of on-brand copy you've written for ads or emails. You might even want to draft a mock email campaign for one of their brands to demonstrate your understanding of their tone and style.
✨Embrace the Testing Mindset
This role requires constant testing and learning. Be ready to share instances where you've tested new ideas or formats in your previous roles. Highlight your willingness to experiment and adapt based on results, as this aligns perfectly with their entrepreneurial environment.
