At a Glance
- Tasks: Execute and optimise demand generation campaigns across EMEA with a hands-on approach.
- Company: Join a dynamic global marketing team focused on innovation and collaboration.
- Benefits: Enjoy a high-impact role, access to top marketing tech, and a supportive team culture.
- Other info: Work in a fast-paced environment with opportunities for growth and learning.
- Why this job: Make a real difference by launching impactful campaigns and leveraging cutting-edge AI tools.
- Qualifications: 3-5 years in demand generation or digital marketing; hands-on experience with major marketing platforms.
The predicted salary is between 40000 - 50000 £ per year.
We are building a global Demand Generation function and are looking for a hands-on Regional Demand Gen Specialist to join the team in Europe, Middle East & Africa (EMEA). This is an execution-first role: you will be responsible for deploying, managing, and optimising demand generation campaigns across the EMEA region in alignment with the global strategy and playbook.
This is not a strategy role. You will be given a clear plan, agreed messaging, and defined KPIs - your job is to make it happen, fast and accurately. If you thrive on building campaigns, launching paid programmes, managing automation workflows, and reporting against pipeline metrics, this role is for you.
Job Description
- Deploy email campaigns, nurture sequences, and automated workflows in the marketing automation platform.
- Build and launch paid digital campaigns across LinkedIn, Google Ads, and relevant regional channels.
- Set up landing pages, forms, and conversion tracking in line with global templates.
- Manage campaign assets, creative trafficking, and localisation of global content for regional audiences.
- Ensure all campaigns are correctly tagged with UTM parameters and tracked in CRM.
Platform & Systems Management
- Own day-to-day operation of the marketing automation platform for the region.
- Maintain CRM data hygiene, lead routing, and lifecycle stage management.
- Build and maintain dashboards to track campaign performance, MQL volumes, and pipeline contribution.
- Identify and flag technical issues quickly; escalate blockers without delay.
Reporting & Optimisation
- Report weekly on campaign performance against agreed KPIs (MQLs, CPL, conversion rates, pipeline).
- Run A/B tests on emails, ads, and landing pages within defined parameters.
- Share regional insights to inform global content and campaign adjustments.
Cross-Functional Collaboration
- Work closely with the global Demand Gen team, regional sales, and local partners.
- Coordinate with content, design, and ops teams to ensure timely asset delivery.
- Participate in weekly syncs; communicate progress, blockers, and wins clearly and concisely.
What We Are Looking For
- Hands-on experience with a major MAP – HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud – building campaigns, not just reading reports.
- Active campaign management across LinkedIn Campaign Manager and Google Ads – experience setting up targeting, managing budgets, and trafficking creative.
- UTM tracking, URL management, and attribution understanding – dashboard building in GA4, Salesforce, HubSpot, or Looker/Tableau – proficiency in Excel and Google Sheets for campaign tracking and reporting.
- CMS editing experience – WordPress, Webflow, Contentful, or similar for landing page updates – ability to localise and adapt global content briefs, not create strategy from scratch.
- Daily active user of AI tools (Claude, ChatGPT, Jasper, Perplexity) for content adaptation, copy, and research.
- Comfortable building workflow automations using Zapier, Make (Integromat), or similar.
- Prompt engineering literacy – able to get fast, accurate, production-ready outputs from AI tools.
- Forward-thinking approach to AI adoption; continuously exploring new tools to increase execution speed.
- LinkedIn Campaign Manager with EMEA geo-targeting experience.
- Familiarity with regional ad platforms (e.g. Xing for DACH markets, or similar) is a bonus.
Experience & Qualifications
- 3-5 years of hands-on demand generation or digital marketing experience.
- Proven track record of building and launching campaigns end-to-end (not just contributing to them).
- Experience working within a global or matrixed marketing organisation is a strong advantage.
- Degree in Marketing, Business, or a related field – or equivalent practical experience.
EMEA-Specific Experience (Preferred)
- Experience running campaigns across multiple EMEA sub-markets (e.g. UKI, DACH, Nordics, Benelux, Southern Europe, Middle East).
- Familiarity with regional nuances in digital advertising platforms and media consumption habits across key EMEA markets.
- Experience localising content across English-language and translated markets (e.g. French, German, Arabic).
- Working knowledge of GDPR and broader data privacy regulations across EMEA jurisdictions.
- Comfort operating across diverse cultural contexts within a single region.
About Us
A high-impact, high-visibility role within a growing global marketing function. Clear direction, agreed plans, and the autonomy to execute without bureaucracy. Access to best-in-class marketing technology stack and AI tools. A collaborative global team with strong async culture.
Regional Demand Gen Specialist — Europe, Middle East & Africa (EMEA) in London employer: SymphonyAI
Join a dynamic and innovative team as a Regional Demand Gen Specialist in the EMEA region, where you'll have the opportunity to execute impactful marketing campaigns with autonomy and support. Our collaborative work culture fosters creativity and efficiency, while our commitment to employee growth ensures you have access to cutting-edge marketing technologies and AI tools. Experience a rewarding career in a high-visibility role that values your contributions and encourages continuous learning.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Demand Gen Specialist — Europe, Middle East & Africa (EMEA) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SymphonyAI and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SymphonyAI are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SymphonyAI on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SymphonyAI. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Regional Demand Gen Specialist — Europe, Middle East & Africa (EMEA) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SymphonyAI. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SymphonyAI:Show us that you’ve done your homework! In your application, briefly mention what you admire about SymphonyAI’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SymphonyAI
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SymphonyAI will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SymphonyAI, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
