At a Glance
- Tasks: Execute and optimise demand generation campaigns across EMEA with a hands-on approach.
- Company: Join a dynamic global marketing team focused on innovation and collaboration.
- Benefits: Enjoy a high-impact role, access to top marketing tech, and a supportive team culture.
- Other info: Work in a fast-paced environment with opportunities for growth and learning.
- Why this job: Make a real difference by launching impactful campaigns and leveraging cutting-edge AI tools.
- Qualifications: 3-5 years in demand generation or digital marketing; hands-on experience with major marketing platforms.
The predicted salary is between 40000 - 50000 £ per year.
We are building a global Demand Generation function and are looking for a hands-on Regional Demand Gen Specialist to join the team in Europe, Middle East & Africa (EMEA). This is an execution-first role: you will be responsible for deploying, managing, and optimising demand generation campaigns across the EMEA region in alignment with the global strategy and playbook.
This is not a strategy role. You will be given a clear plan, agreed messaging, and defined KPIs - your job is to make it happen, fast and accurately. If you thrive on building campaigns, launching paid programmes, managing automation workflows, and reporting against pipeline metrics, this role is for you.
Job Description
- Deploy email campaigns, nurture sequences, and automated workflows in the marketing automation platform.
- Build and launch paid digital campaigns across LinkedIn, Google Ads, and relevant regional channels.
- Set up landing pages, forms, and conversion tracking in line with global templates.
- Manage campaign assets, creative trafficking, and localisation of global content for regional audiences.
- Ensure all campaigns are correctly tagged with UTM parameters and tracked in CRM.
Platform & Systems Management
- Own day-to-day operation of the marketing automation platform for the region.
- Maintain CRM data hygiene, lead routing, and lifecycle stage management.
- Build and maintain dashboards to track campaign performance, MQL volumes, and pipeline contribution.
- Identify and flag technical issues quickly; escalate blockers without delay.
Reporting & Optimisation
- Report weekly on campaign performance against agreed KPIs (MQLs, CPL, conversion rates, pipeline).
- Run A/B tests on emails, ads, and landing pages within defined parameters.
- Share regional insights to inform global content and campaign adjustments.
Cross-Functional Collaboration
- Work closely with the global Demand Gen team, regional sales, and local partners.
- Coordinate with content, design, and ops teams to ensure timely asset delivery.
- Participate in weekly syncs; communicate progress, blockers, and wins clearly and concisely.
What We Are Looking For
- Hands-on experience with a major MAP – HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud – building campaigns, not just reading reports.
- Active campaign management across LinkedIn Campaign Manager and Google Ads – experience setting up targeting, managing budgets, and trafficking creative.
- UTM tracking, URL management, and attribution understanding – dashboard building in GA4, Salesforce, HubSpot, or Looker/Tableau – proficiency in Excel and Google Sheets for campaign tracking and reporting.
- CMS editing experience – WordPress, Webflow, Contentful, or similar for landing page updates – ability to localise and adapt global content briefs, not create strategy from scratch.
- Daily active user of AI tools (Claude, ChatGPT, Jasper, Perplexity) for content adaptation, copy, and research.
- Comfortable building workflow automations using Zapier, Make (Integromat), or similar.
- Prompt engineering literacy – able to get fast, accurate, production-ready outputs from AI tools.
- Forward-thinking approach to AI adoption; continuously exploring new tools to increase execution speed.
- LinkedIn Campaign Manager with EMEA geo-targeting experience.
- Familiarity with regional ad platforms (e.g. Xing for DACH markets, or similar) is a bonus.
Experience & Qualifications
- 3-5 years of hands-on demand generation or digital marketing experience.
- Proven track record of building and launching campaigns end-to-end (not just contributing to them).
- Experience working within a global or matrixed marketing organisation is a strong advantage.
- Degree in Marketing, Business, or a related field – or equivalent practical experience.
EMEA-Specific Experience (Preferred)
- Experience running campaigns across multiple EMEA sub-markets (e.g. UKI, DACH, Nordics, Benelux, Southern Europe, Middle East).
- Familiarity with regional nuances in digital advertising platforms and media consumption habits across key EMEA markets.
- Experience localising content across English-language and translated markets (e.g. French, German, Arabic).
- Working knowledge of GDPR and broader data privacy regulations across EMEA jurisdictions.
- Comfort operating across diverse cultural contexts within a single region.
About Us
A high-impact, high-visibility role within a growing global marketing function. Clear direction, agreed plans, and the autonomy to execute without bureaucracy. Access to best-in-class marketing technology stack and AI tools. A collaborative global team with strong async culture.
Regional Demand Gen Specialist — Europe, Middle East & Africa (EMEA) in London employer: SymphonyAI
At SymphonyAI, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our Global Enterprise Account Executives enjoy competitive benefits, ongoing professional development opportunities, and the chance to work with leading financial institutions in a vibrant location. Join us to be part of a forward-thinking team where your contributions are valued and your career can thrive.
