At a Glance
- Tasks: Lead and optimise paid media campaigns across Google Ads, Meta, and TikTok.
- Company: Join a dynamic digital marketing team in Witney, Oxfordshire.
- Benefits: Enjoy a competitive salary, hybrid work, and opportunities for growth.
- Other info: Mentorship opportunities available in a supportive team environment.
- Why this job: Make a real impact on diverse client campaigns and develop your skills.
- Qualifications: Hands-on experience with PPC and strong analytical skills required.
An opportunity has arisen for an experienced Paid Media specialist to join a growing digital marketing team and take ownership of performance across a diverse portfolio of client campaigns. This is a hands-on role combining strategy, campaign management and team leadership, with responsibility for delivering measurable results across paid search, shopping and paid social channels.
The Role
- Lead paid media strategy across Google Ads, Microsoft Ads and Paid Social platforms
- Plan, build and optimise campaigns across Search, Shopping, Performance Max, Display and YouTube
- Manage Paid Social campaigns across Meta (Facebook & Instagram) with exposure to TikTok desirable
- Oversee Google Merchant Centre and product feed optimisation
- Manage campaign budgets and drive performance across multiple accounts
- Monitor and improve KPIs including ROAS, CPA, CPL and conversion rates
- Lead and support a small PPC team to maintain high campaign standards
- Ensure accurate tracking and reporting using GA4 and conversion tracking tools
- Provide clear performance insights and recommendations to clients
About You
- Strong hands-on experience managing Google Ads / PPC campaigns
- Experience across Search, Shopping and Performance Max
- Experience running Paid Social campaigns across Meta (Facebook & Instagram)
- Exposure to TikTok Ads desirable
- Good understanding of Google Analytics (GA4) and conversion tracking
- Experience mentoring or managing junior PPC specialists
- Strong analytical mindset with commercial awareness
- Excellent communication and client-facing skills
Paid Media Specialist employer: Symmetric Recruitment Ltd
Join a dynamic and innovative digital marketing team in Witney, Oxfordshire, where your expertise as a Paid Media Specialist will be valued and nurtured. We offer a hybrid work environment that promotes flexibility and work-life balance, alongside opportunities for professional growth and development within a supportive culture. With a focus on collaboration and performance, you'll have the chance to lead impactful campaigns while enjoying the benefits of working in a vibrant community.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Symmetric Recruitment Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Symmetric Recruitment Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Symmetric Recruitment Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Symmetric Recruitment Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Symmetric Recruitment Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Symmetric Recruitment Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Symmetric Recruitment Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Symmetric Recruitment Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Symmetric Recruitment Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Symmetric Recruitment Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
